第 26 屆上海國(guó)際攝影器材和數(shù)碼影像展覽會(huì)（P&I）于 2025 年 7 月 17 日 - 19 日在上海新國(guó)際博覽中心舉辦，尼康展臺(tái)位于 E1 館 F06 展位，以現(xiàn)代都市生活為主題，設(shè)有櫻花人像拍攝體驗(yàn)區(qū)、功能體驗(yàn)區(qū)、高臺(tái)長(zhǎng)焦體驗(yàn)區(qū)、Z 系列陳列區(qū)、產(chǎn)品清潔區(qū)等，展示 Z5II 等 Z 系列微單、尼克爾 Z 鏡頭及云創(chuàng)平臺(tái)內(nèi)容，提供專業(yè)清潔服務(wù)、多場(chǎng)影像大咖講座，還有小程序抽獎(jiǎng)、現(xiàn)場(chǎng)互動(dòng)游戲等活動(dòng)，邀請(qǐng)影友前往體驗(yàn)。

PConline有幸對(duì)尼康中國(guó)董事副總經(jīng)理鈴木裕明先生進(jìn)行了專訪，以下是專訪內(nèi)容。

PConline：相信有長(zhǎng)期關(guān)注影像消費(fèi)市場(chǎng)的朋友們一定知道，當(dāng)下數(shù)碼影像市場(chǎng)，中國(guó)已經(jīng)逐步成為銷售份額最大的地區(qū)，那請(qǐng)問尼康是如何通過(guò)這次展會(huì)，來(lái)凸顯自身的品牌優(yōu)勢(shì)和差異化的市場(chǎng)策略，可以簡(jiǎn)單介紹一下尼康這一次在2025上海P＆I展會(huì)的亮點(diǎn)嘛？

I believe that friends who have been paying attention to the imaging consumer market for a long time must know that in the current digital imaging market, China has gradually become the region with the largest sales share. So, how does Nikon use this exhibition to highlight its brand advantages and differentiated market strategies? Can you briefly introduce the highlights of Nikon at the 2025 Shanghai P&I Exhibition?

鈴木裕明先生：此次展會(huì)尼康展臺(tái)位于E1館F06展位，以現(xiàn)代都市生活為主題，打造多個(gè)拍攝場(chǎng)景。本次站臺(tái)為用戶特別呈現(xiàn)了“櫻花人像拍攝體驗(yàn)區(qū)”和“功能體驗(yàn)區(qū)”，用戶能夠在這里感受到防抖、對(duì)焦等方面的實(shí)力，還能體驗(yàn)?zāi)峥翟苿?chuàng)提供的豐富色彩方案。除了上述拍攝體驗(yàn)區(qū)外，尼康一如既往得為影友們?cè)O(shè)置了高臺(tái)長(zhǎng)焦體驗(yàn)區(qū)、Z系列陳列區(qū)以及產(chǎn)品清潔區(qū)。廣受好評(píng)的尼康遠(yuǎn)攝鏡頭與旗艦微單相機(jī)組合，能夠讓大家感受到尼康強(qiáng)大的對(duì)象偵測(cè)能力與精準(zhǔn)對(duì)焦性能。尼康誠(chéng)邀各位創(chuàng)攝者蒞臨尼康展臺(tái)，在輕松愉悅的氣氛中，體驗(yàn)?zāi)峥灯鞑模硎苡跋駱啡ぁ?/p>

Nikon booth this time is located at F06 in Hall E1. It takes modern urban life as the theme and creates multiple shooting scenes. This booth specially presents "Sakura Portrait Shooting Experience Area" and "Function Experience Area", where users can feel the strength of VR, focus and other aspects, and can also experience imaging recipes provided by Nikon Imaging Cloud. In addition to the above-mentioned shooting experience areas, Nikon has set up a high-platform telephoto experience area, a Z series display area and a product cleaning area for photographers as always. The highly acclaimed Nikon telephoto lens and flagship camera combination can let everyone feel Nikon's powerful focusing performance. I sincerely invites all creators to visit Nikon booth to experience Nikon equipment and enjoy the fun of imaging in a relaxed and pleasant atmosphere.

PConline：我們觀察到，尼康為近期推出的Z50II和Z5II都配置了尼康旗艦Z9 Z8同款的EXPEED7處理器，甚至將他們的AI識(shí)別自動(dòng)對(duì)焦技術(shù)同樣下放，顯著提升入門用戶的拍攝體驗(yàn)，尼康未來(lái)還會(huì)通過(guò)什么方式進(jìn)一步提升入門用戶的拍攝體驗(yàn)？

We have observed that Nikon has equipped the recently launched Z50II and Z5II with the same EXPEED7 processor as Nikon’s flagship Z9 and Z8, and even decentralized their AI recognition autofocus technology, significantly improvinggetting StartedHow will Nikon further improve the user's shooting experience in the future?Shooting experience for beginners?

鈴木裕明先生：除了為用戶提供旗艦機(jī)型同款的處理器，進(jìn)一步提升對(duì)焦性能外，我們還在去年的9月，為用戶推出了尼康云創(chuàng)服務(wù)，從傳輸、色彩方案直出等多方面提升用戶的拍攝體驗(yàn)。

尼康云創(chuàng)是由尼康推出的一項(xiàng)在線存儲(chǔ)與傳輸?shù)膽?yīng)用程序。尼康云創(chuàng)支持自動(dòng)圖像傳輸功能，當(dāng)相機(jī)鏈接Wi-Fi時(shí)，用戶可以自動(dòng)將圖像上傳到尼康云創(chuàng)，然后將其直接傳輸?shù)桨俣仍苹虬⒗镌频鹊谌皆诰€存儲(chǔ)服務(wù)；用戶還可以通過(guò)尼康云創(chuàng)，從創(chuàng)意色彩靈感庫(kù)中選擇喜歡的色彩方案，通過(guò)Wi-Fi直接下載到相機(jī)中，簡(jiǎn)化拍攝的準(zhǔn)備流程。尼康云創(chuàng)提供了由全球優(yōu)秀創(chuàng)攝者預(yù)設(shè)的色彩方案，以便用戶直接下載調(diào)用，助力體驗(yàn)多樣化的拍攝風(fēng)格。此外，尼康云創(chuàng)還支持固件更新功能，用戶只需完成相機(jī)的自動(dòng)更新功能設(shè)置，相機(jī)即可在指定時(shí)間自動(dòng)完成固件更新升級(jí)，在使固件保持最新版本的同時(shí)最大化利用空閑時(shí)間，帶來(lái)更便捷的使用體驗(yàn)。

In addition to providing users with the same processor as the flagship model to further improve the focusing performance, we also launched Nikon Imaging Cloud for users in September last year to enhance the shooting experience from multiple aspects such as transmission and imging recipes for direct output.

Nikon Imaging Cloud is an online storage and transmission application launched by Nikon. NIC supports automatic image transfer function. When the camera is connected to Wi-Fi, users can automatically upload images to NIC and then transfer them directly to third-party online storage services such as Baidu Cloud or Alibaba Cloud; users can also use NIC to select their favorite imaging recipes from the library and download them directly to the camera via Wi-Fi, simplifying the preparation process for shooting. NIC provides recipes prepared by outstanding creators around the world so that users can download and use them directly, helping to experience a variety of shooting styles. In addition, NIC also supports firmware update function. Users only need to complete the setting of the camera, and the camera can automatically complete the firmware update and upgrade at the specified time, keeping the firmware up to date while maximizing the use of idle time, bringing a more convenient user experience.

PConline：我們都知道尼康收購(gòu)RED之后，陸續(xù)為尼康Z系列機(jī)身用戶提供許多專業(yè)視頻功能的更新，還在今年推出像尼克爾28-135mm f/4 PZ專業(yè)電動(dòng)變焦視頻鏡頭，請(qǐng)問尼康在接下來(lái)的1~2年，針對(duì)中國(guó)影像市場(chǎng)的產(chǎn)品布局會(huì)哪些動(dòng)作？We all know that after Nikon acquired RED, it has successively provided many professional video function updates to Nikon Z series body users. It also launched the Nikkor 28-135mm f/4 PZ professional electric zoom video lens this year. In the next 1-2 years, what actions will Nikon take in its product layout for the Chinese imaging market?

鈴木裕明先生：今年2月我們推出了尼康與RED聯(lián)合開發(fā)的全新產(chǎn)品線——Z CINEMA系列，其中包括兼容尼康Z卡口的V-RAPTOR [X] Z卡口和KOMODO-X Z卡口數(shù)字電影攝影機(jī)，將尼康Z卡口配備到RED攝影機(jī)上，為電影制片人和內(nèi)容創(chuàng)攝者擴(kuò)大了鏡頭選擇靈活性。這條產(chǎn)品線旨在將尼康的歷史積淀和精湛技術(shù)與RED的尖端電影解決方案相結(jié)合，為電影行業(yè)、高端影像制作和創(chuàng)攝者市場(chǎng)提供高品質(zhì)的影像解決方案。在未來(lái)，我們將繼續(xù)專注于擴(kuò)大我們的視頻產(chǎn)品線，進(jìn)一步拓展用戶在視頻領(lǐng)域的創(chuàng)作體驗(yàn)，請(qǐng)大家敬請(qǐng)期待！

In February of this year, we launched Z CINEMA, a new product line jointly developed by Nikon and RED. This includes V-RAPTOR [X] Z mount and KOMODO-X Z mount, which are compatible with the Nikon Z mount. Equipping the Nikon Z mount on RED cameras expands the flexibility of lens selection for filmmakers and content creators. This product line aims to combine Nikon's historical accumulation and superb technology with RED's cutting-edge film solutions to provide high-quality imaging solutions for the film industry, high-end imaging production, and the creator market. In the future, we will continue to focus on expanding our video product line and further expanding users' creative experience in the video field. Please stay tuned!