近日,在某熱播微短劇中出現(xiàn)“1胎99子”劇情,相關(guān)話題引發(fā)網(wǎng)友關(guān)注。
根據(jù)劇情,女主意外懷上“龍種”,并在臨盆時(shí)出現(xiàn)超自然現(xiàn)象,最終誕下99個(gè)孩子。這部短劇共68集,截至15日18:00在短視頻平臺累計(jì)播放量已經(jīng)超過4500萬。
A Chinese mini-drama featuring the biologically impossible premise of a character giving birth to 99 babies in a single pregnancy has been removed from major streaming platforms following widespread ridicule and regulatory scrutiny. The incident highlights ongoing concerns about increasingly outlandish and low-quality content in China's booming short-video drama market.
據(jù)藍(lán)鯨新聞報(bào)道,截至15日晚間,該短劇已在短視頻平臺下架。
由于情節(jié)過于離譜,以至于有網(wǎng)友覺得動(dòng)不動(dòng)3個(gè)億零花錢的霸道總裁劇都被襯托得“稍顯正常”。
The controversial plotline, which surfaced in recent days, quickly became a trending topic. Viewers expressed disbelief, with many joking that the absurdity made even the notoriously extravagant tropes of "domineering CEO" dramas – featuring characters casually gifting hundreds of millions – seem comparatively "slightly more normal".
該劇導(dǎo)演和主演也緊急在社交媒體發(fā)文與劇集“割席”。6月15日,該短劇男主演王宇威直播回應(yīng)稱,“圍讀劇本時(shí)才看到這個(gè)情節(jié),確實(shí)很癲。”他表示,“不好意思癲到大家了,經(jīng)紀(jì)人說一定會大爆,沒看本我就接了。”
By the evening of Sunday, the short drama had been taken down from Douyin and other platforms, according to reports by the Lanjinger.com news website. Facing intense backlash, the drama's director and lead actor, Wang Yuwei, rushed to distance themselves.
Wang addressed the controversy during a live stream, stating: "I only saw this plot point during the script table read ... it was truly insane." He offered an apology: "Sorry for shocking everyone with this craziness," adding candidly, "My agent said it would definitely be a huge hit, so I took the role without reading the script first."
“霸總”劇情曾被點(diǎn)名!
2024年11月,國家廣電總局網(wǎng)絡(luò)視聽司針對“霸總”類微短劇發(fā)布管理提示:避免用寫實(shí)的外衣包裹荒誕不經(jīng)的故事,損害企業(yè)家群體形象;主動(dòng)設(shè)置議題講好中國企業(yè)家故事;加強(qiáng)對“霸總”微短劇的管理,壓縮數(shù)量、提升質(zhì)量。
This incident is not isolated. Chinese regulators have repeatedly targeted problematic content in the highly competitive mini-drama sector. In November 2024, the National Radio and Television Administration issued specific warnings against "domineering CEO" dramas. It urged creators to avoid "using realistic settings to package absurd stories" that could damage the image of entrepreneurs and to focus instead on "actively setting themes to tell good stories about Chinese entrepreneurs."
微博、抖音、快手等平臺也相繼發(fā)布公告,處理在巡查中發(fā)現(xiàn)的短劇中存在內(nèi)容低俗、價(jià)值導(dǎo)向偏差等問題,依據(jù)相關(guān)規(guī)定對違規(guī)內(nèi)容進(jìn)行了清理和下架。
Platforms like Weibo, Douyin, and Kuaishou have also ramped up content reviews, frequently announcing the removal of short dramas deemed vulgar, lowbrow, or promoting unhealthy values.
“1胎99子”劇情的出現(xiàn),無疑也是一些片方“博眼球”,追求流量至上的“新賽道”。對此,有媒體在評論中指出:
這樣離譜的劇情,嚴(yán)重脫離了現(xiàn)實(shí)邏輯與基本認(rèn)知,簡直是制作方對下沉市場的“電子投毒”,在公然消耗觀眾的智商與耐心。
此類荒誕情節(jié)的背后,是部分創(chuàng)作者一味追逐流量與關(guān)注度,為博眼球不擇手段。在當(dāng)下短劇市場競爭激烈、內(nèi)容海量涌現(xiàn)的環(huán)境下,他們試圖以這種重口味、低俗化的方式快速吸引受眾。
藝術(shù)創(chuàng)作中,嚴(yán)肅性與合理性是最基本的要求,創(chuàng)作者不應(yīng)靠獵奇、審丑來嘩眾取寵。相關(guān)部門更需強(qiáng)化網(wǎng)絡(luò)作品的審核監(jiān)管,凈化創(chuàng)作生態(tài),別讓此類“辣眼睛”的荒誕短劇繼續(xù)污染網(wǎng)絡(luò),誤導(dǎo)大眾審美與價(jià)值觀。
The emergence of the "99-baby" plot is widely seen as a desperate attempt by some producers to grab attention in an oversaturated market. Critics condemned it as "electronic poisoning" targeted at less discerning audiences, "openly consuming viewers' intelligence and patience."
Commentators emphasize that creators should not rely on "grotesquery and ugliness" for cheap thrills. There are renewed demands for authorities to "strengthen the review and supervision of online works, purify the creative ecosystem," and prevent such "eye-stinging" absurdities from further polluting the online space and distorting public aesthetics and values.
來源:中國青年報(bào)藍(lán)鯨新聞 大象新聞 封面新聞
China Daily精讀計(jì)劃
每天20分鐘,英語全面提升!
特別聲明:以上內(nèi)容(如有圖片或視頻亦包括在內(nèi))為自媒體平臺“網(wǎng)易號”用戶上傳并發(fā)布,本平臺僅提供信息存儲服務(wù)。
Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.