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隨著戶外生活方式的興起，戶外產業賽道變得更加多元與立體。從單一的產品分類到融合多種元素的露營+概念，這一轉變預示著未來營地將通過與內容主題的深度融合，提供獨特的體驗，實現差異化競爭。

With the rise of the outdoor lifestyle, the outdoor industry track has become more diverse and three-dimensional. From a single product category to a camping + concept that incorporates multiple elements, this shift foreshadows a future where camps will offer unique experiences and differentiate their competition through deep integration with content themes.

音樂節與露營的完美融合，為年輕人打造了獨一無二的戶外體驗。營地不僅提供音樂會場地和必要設施，還配備了帳篷和燒烤設備，讓參與者在享受現場音樂的同時，體驗露營的樂趣。戶外運動作為營地的核心活動之一，其與營地的結合為參與者帶來更豐富的體驗。營地內設有徒步、攀巖、皮劃艇等多種運動項目，并配備專業指導和設施，滿足戶外運動愛好者的需求。親子活動是營地的另一大亮點。通過設立兒童游樂場和親子DIY活動區域，家庭可以在營地享受歡樂時光，體驗與眾不同的家庭旅行。

The perfect combination of music festival and camping creates a unique outdoor experience for young people. The campsite not only provides concert space and necessary facilities, but also tents and barbecue equipment, allowing participants to experience the fun of camping while enjoying live music. As one of the core activities of the camp, outdoor sports combine with the camp to bring participants a richer experience. The camp has a variety of sports such as hiking, rock climbing and kayaking, and is equipped with professional guidance and facilities to meet the needs of outdoor sports enthusiasts. Family activities are another highlight of the camp. By setting up a children's playground and a DIY activity area, families can enjoy happy hours at the camp and experience a family trip unlike any other.

將營地與農莊結合，提供住宿、餐飲以及農業體驗活動如采摘和種植，迎合了人們回歸自然和農村生活的渴望，為他們提供了獨特的鄉村體驗。此外，考慮到寵物主人的需求，營地也提供了寵物友好的環境和設施，包括專用帳篷、游泳池和美容服務，使寵物也能享受到旅行的樂趣。總之，為了吸引更多訪客，營地需不斷創新，提供多樣化的服務和體驗。在探索新的“營地+”模式時，應充分考慮目標受眾和市場需求。

The combination of the camp and the farm, providing accommodation, meals and agricultural experiences such as picking and planting, caters to people's desire to return to nature and rural life, providing them with a unique rural experience. In addition, taking into account the needs of pet owners, the camp also offers a pet-friendly environment and facilities, including dedicated tents, swimming pools and grooming services, so that pets can enjoy the fun of travel. In short, in order to attract more visitors, the camp needs to continue to innovate and provide a variety of services and experiences. When exploring the new "camp +" model, the target audience and market needs should be fully considered.

一、中衛 · natrail跡外營地

RESIDENTIAL DESIGN

“在這里，人好像睡在大地上，空間靜謐，但有月亮、太陽和星星可以對話。”露營旨在拉近人與自然的距離，度假則是為了享受純凈的風景。Natrail跡外致力于在絕美風景中打造奢華營地。定義Natrail Camp跡外營地為度假式野奢露營地，讓營友在此不僅欣賞到西北的獨特風光，還能體驗到Glamping露營文化。坐落于黃河之畔，槐林為鄰，體驗風拂過野草的細膩觸感，感受心靈在野外得以釋放的生活。

Camping is about getting closer to nature, while vacationing is about enjoying pure scenery. Natrail is committed to creating luxury camps in stunning scenery. Define Natrail Camp as a resort-style wild luxury camp, where campers can not only enjoy the unique scenery of the northwest, but also experience the Glamping camping culture. Located on the bank of the Yellow River, with the Sophora forest as a neighbor, you can experience the delicate touch of the wind blowing through the weeds and feel the life of the soul being released in the wild.

經過三年精心籌備，草原上的奢華度假勝地跡外營地終于榮耀重啟！這個夏天，是探索廣闊無垠的草原、體驗獨特戶外生活模式的絕佳時機。作為一個致力于探索國內江河湖海的戶外品牌，跡外此次深入草原腹地，與當地傳統工匠緊密合作，將馬氈進行創新設計，打造出既注重功能性、舒適感又不失高規格的蒙古氈包。歷時三年，采用666根柳木龍骨、28000米馬鬃繩和8噸手工搟制的羊羔毛氈，最終成就了這片草原上獨一無二的自然美景。

After three years of careful preparation, the luxury resort on the prairie "Outlying Camp" has finally reopened in glory! This summer is the perfect time to explore the vast grasslands and experience a unique pattern of outdoor living. As an outdoor brand committed to exploring the domestic rivers, lakes and seas, "Beyond" this time into the hinterland of the grassland, in close cooperation with local traditional craftsmen, the horse felt innovative design, to create a focus on functionality, comfort and without loss of high specifications of Mongolian felt bag. "It took three years to use 666 willow keels, 28,000 meters of horsehair rope and 8 tons of hand-rolled lamb felt," resulting in a unique natural beauty on this grassland.

在烏蘭毛都的懷抱中，跡外營地靜靜地守候著。海勒斯臺郭勒的溪水潺潺流淌，榆·美術館散發著藝術的氣息，烏蘭河畔的夕陽如畫般美麗，與牛羊共舞，每一幀都是壁紙級的風光。匠心獨運的蒙古風情，跡外不僅僅是住宿的地方，更是一種體驗。純羊毛紅柳包和古拙物件訴說著大地的故事。傍晚時分，蒙古包內的柴火燒得旺盛，茶香四溢，星空下，一場手沖咖啡的浪漫約會等待著你。騎上駿馬，馳騁在草原上不再是夢想，馬蹄聲與風競速。夜幕降臨時，營地影院在星光下開場，美食相伴，舌尖上的跡外給你帶來每一口都是驚喜的味蕾盛宴。

In the arms of Ulan Maudu, the outlying camp waits quietly. The stream of Heilstegol gurgling, the Yu Art Museum exuding the atmosphere of art, the sunset of the Ulan River is picturesque, dancing with cattle and sheep, every frame is wallpaper level scenery. The unique Mongolian style is not only a place to stay, but also an experience. Pure wool tamarisk bales and antique objects tell the story of the earth. In the evening, the fire in the yurt is burning vigorously, the smell of tea is overflowing, and under the stars, a romantic date with coffee is waiting for you. Riding on the steed, galloping on the grassland is no longer a dream, the sound of hooves and wind racing. When night falls, the camp cinema opens under the stars, accompanied by food, from the wild to the South Bank, the trace on the tip of the tongue to bring you every bite is a surprise taste buds feast.

二、室內美學

RESIDENTIAL DESIGN

在35平方米的氈包內，生活所需一應俱全。即使沒有露營經驗，也能輕松享受野外的樂趣。內飾軟裝則充滿異域風情，包括來自世界各地的古董：花紋斑斕的毛毯、造型各異的陶瓶以及中古家具等。在這里，清晨在自然的懷抱中蘇醒，牛羊在不遠處悠閑地吃草，自由熱烈的風穿過曠野……這就是草原游牧版向往的生活。

In 35 square meters of felt bag, everything you need to live. Even if you have no camping experience, it is easy to enjoy the wilderness. Amenities such as en suite bathrooms, fireplaces, Bluetooth speakers and refrigerators have been carefully selected to ensure comfort and convenience. The interior is full of exotic soft furnishings, including antiques from all over the world: colorful patterns of blankets, pottery bottles of different shapes and antique furniture. Here, the morning wakes up in the embrace of nature, the cattle and sheep are grazing leisurely not far away, and the free and warm wind passes through the wilderness... This is the life that the nomadic version of the prairie aspires to.

項目名稱：natrail跡外 營地
項目類型： 酒店民宿 建筑設計、 民宿 設計、 度假區 設計
項目地址：寧夏中衛市沙坡頭區常樂鎮大灣村1號

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