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國家高度重視農文旅融合發展，近年來出臺了一系列政策措施，為農文旅項目發展提供了強有力的政策支持。1. 鄉村振興戰略：明確提出要發展鄉村旅游、休閑農業等新產業新業態，推動農村一二三產業融合發展。2. 中央一號文件：連續多年將農文旅融合發展作為重要內容，提出要大力發展鄉村休閑旅游，建設一批休閑農業重點縣、鄉村旅游重點村。3. 文化和旅游部相關政策：出臺《關于促進鄉村旅游可持續發展的指導意見》等文件，鼓勵發展鄉村民宿、鄉村旅游創客基地等。4. 農業農村部相關政策：出臺《關于促進休閑農業和鄉村旅游高質量發展的指導意見》等文件，支持發展休閑農業和鄉村旅游。5. 地方政府配套政策：各地政府也紛紛出臺配套政策，在土地、資金、人才等方面給予支持。

The state attaches great importance to the integrated development of agriculture, culture and tourism, and has introduced a series of policy measures in recent years to provide strong policy support for the development of agriculture, culture and tourism projects. 1. Rural revitalization strategy: It is clearly proposed to develop new industries and formats such as rural tourism and leisure agriculture, and promote the integrated development of rural primary, secondary and tertiary industries. 2. Central Document No. 1: For many years, the integrated development of agriculture, culture and tourism has been regarded as an important content, and it is proposed to vigorously develop rural leisure tourism and build a number of key counties for leisure agriculture and villages for rural tourism. 3. Relevant policies of the Ministry of Culture and Tourism: the Guiding Opinions on Promoting the Sustainable Development of Rural Tourism and other documents have been issued to encourage the development of rural homestay and rural tourism maker bases. 4. Relevant policies of the Ministry of Agriculture and Rural Affairs: The Guiding Opinions on Promoting High-quality Development of leisure Agriculture and Rural Tourism have been issued to support the development of leisure agriculture and rural tourism. 5. Local government supporting policies: Local governments have also issued supporting policies to support land, capital, talent and other aspects.

農文旅項目是鄉村振興的重要抓手，未來發展潛力巨大。在國家政策的大力支持下，通過精準定位、豐富產品、創新營銷、加強合作、注重運營，農文旅項目可以實現盈利并持續發展，為鄉村振興注入新活力。同時，農文旅項目與其他產品業態形成合力，可以進一步拓展市場空間，提升盈利能力，實現爆火發展。農文旅項目依托鄉村資源，將農業、文化與旅游相結合，適合發展多種業態，以下列舉一些主要方向：

一、農業體驗類：休閑農業：開發農業觀光、農事體驗、農產品采摘等項目，讓游客親身參與農業生產，體驗農耕文化。例如：草莓采摘園、葡萄園、茶園、稻田畫等。科普教育：建設農業科普教育基地，開展農業知識科普、農事體驗等活動，吸引學生和家庭游客。例如：農業博物館、昆蟲館、植物園等。農產品加工體驗：讓游客參與農產品加工過程，如果醬制作、豆腐制作、釀酒等，體驗傳統工藝。例如：手工豆腐坊、釀酒作坊、果醬工坊等。

二、文化體驗類：民俗文化體驗： 展示當地民俗文化，如傳統手工藝、民間藝術、節慶活動等，讓游客體驗當地文化魅力。例如：民俗村、手工藝作坊、非遺文化體驗館等。歷史文化體驗：挖掘當地歷史文化資源，打造歷史文化景點，開展歷史文化體驗活動。例如：古村落、古鎮、紅色旅游景點等。創意文化體驗：結合當地文化元素，開發創意文化產品，如文創產品、文化演出等。例如：文創集市、鄉村音樂節、露天電影等。

三、休閑娛樂類：鄉村民宿：利用鄉村閑置房屋，打造特色民宿，為游客提供舒適的住宿環境。例如：田園民宿、木屋民宿、帳篷營地等；農家樂：提供農家飯菜、休閑娛樂等服務，讓游客體驗鄉村生活。例如：農家餐館、垂釣園、燒烤園等。戶外運動：開發徒步、騎行、露營、攀巖等戶外運動項目，吸引熱愛運動的游客。例如：登山步道、騎行綠道、露營基地等。

四、其他業態：康養度假： 利用鄉村良好的生態環境，發展康養度假產業，為游客提供健康養生服務。例如：溫泉度假村、森林康養基地、中醫藥養生館等。研學旅行：開發研學旅行線路和課程，吸引學生群體，開展農業、文化、自然等方面的研學活動。例如：農耕文化研學基地、自然教育營地等。電商平臺：搭建農產品電商平臺，推廣當地特色農產品，拓寬銷售渠道。例如：農產品電商平臺、直播帶貨等。

Agro-cultural tourism project is an important starting point for rural revitalization and has great potential for future development. With the strong support of national policies, through precise positioning, product enrichment, innovative marketing, strengthening cooperation, and focusing on operation, agro-cultural tourism projects can achieve profitability and sustainable development, injecting new vitality into rural revitalization. At the same time, the agricultural tourism project and other products form a joint force, can further expand the market space, improve profitability, and achieve explosive development. Agro-cultural tourism projects rely on rural resources and combine agriculture, culture and tourism, which is suitable for the development of a variety of business forms. The following are some main directions:

1. Agricultural experience: Leisure agriculture: Develop agricultural sightseeing, farming experience, agricultural product picking and other projects, so that tourists can personally participate in agricultural production and experience farming culture. For example: strawberry picking garden, vineyard, tea garden, rice field painting and so on. Popular science education: Build an agricultural popular science education base, carry out activities such as agricultural knowledge popularization and agricultural experience, and attract students and family tourists. For example: agricultural museum, insect museum, botanical garden, etc. Agricultural product processing experience: Let visitors participate in the process of agricultural product processing, such as sauce making, tofu making, brewing, etc., to experience traditional crafts. For example: handmade beancurd workshop, brewing workshop, jam workshop, etc.

Cultural experience: Folk culture experience: display local folk culture, such as traditional crafts, folk art, festival activities, etc., so that tourists can experience the charm of local culture. For example: folk village, handicraft workshop, intangible cultural experience museum, etc. Historical and cultural experience: Excavate local historical and cultural resources, build historical and cultural attractions, and carry out historical and cultural experience activities. For example: ancient villages, ancient towns, red tourist attractions and so on. Creative cultural experience: Combining local cultural elements, developing creative cultural products, such as cultural products, cultural performances, etc. For example: cultural and creative market, country music festival, open-air movie and so on.

Third, leisure and entertainment: rural homestays: the use of rural idle houses to create characteristic homestays to provide comfortable accommodation for tourists. For example: pastoral homestays, wooden homestays, tent camps, etc.; Farmhouse: Provide rural food, leisure and entertainment services, so that tourists experience rural life. For example: farm restaurant, fishing garden, barbecue garden, etc. Outdoor sports: Develop hiking, cycling, camping, rock climbing and other outdoor sports to attract tourists who love sports. For example: hiking trails, cycling greenways, camping bases, etc.

4. Other formats: Health vacation: Take advantage of the good ecological environment in the countryside, develop the health vacation industry, and provide health and wellness services for tourists. For example: hot spring resort, forest health base, traditional Chinese medicine health center and so on. Research trips: Develop research trips and courses, attract student groups, and carry out research activities in agriculture, culture, nature, etc. For example: farming culture research base, nature education camp, etc. E-commerce platform: Build an e-commerce platform for agricultural products, promote local characteristics of agricultural products, and expand sales channels. For example: agricultural products e-commerce platform, live delivery and so on.

一、烏鎮 · 阿麗拉

RESIDENTIAL DESIGN

“結廬在人境，而無車馬喧”，阿麗拉烏鎮坐落于“中國最后的枕水之鄉”，距烏鎮西柵景區僅3公里，既避開了喧囂，又承接著江南水鄉的詩意脈絡。烏鎮，享有“魚米之鄉”、“絲綢之府”以及“中國最后的枕水之鄉”的美譽。酒店的平面布局以傳統江南水鄉聚落空間為原型，其中傳統村落的公共空間以及公共與私人空間的組織形式是尤為重要的研究對象。本設計提取了村芯、水口、巷道、水渠等標志性的公共空間元素，并延續了傳統街巷空間的尺度體系。同時，方案也吸收了傳統村落多巷道交匯的組團特征建立起一個風車形網格系統。

"In the people's environment, and no cars and horses noisy", Alila Wu town is located in "China's last pillow water town", only 3 kilometers away from Wuzhen Xizha scenic spot, not only to avoid the hustle and bustle, but also to undertake the poetic vein of Jiangnan water town. Wuzhen enjoys the reputation of "the hometown of fish and rice", "the home of silk" and "the last hometown of water in China". In terms of architectural design, Alilawu town cleverly integrates the three characteristic elements of Jiangnan water village: stone arch bridge, water system and water village culture, while combining the concept of modern minimalism, redefining the luxury standard of the hotel and providing guests with a unique accommodation experience. Through its understated yet modern design, the town of Alilau showcases the beauty of nature. The shadows of the cedar trees complement the reflections of the sky, creating a sense of unity between heaven and earth, giving guests an extraordinary visual enjoyment.

“從傳統村落中生長出的現代藝術”。由GOA大象設計操刀，酒店以江南村落為原型，用極簡線條與抽象幾何重構水鄉意境。白墻灰瓦的建筑群倒映于靜謐水面，宛如一幅水墨長卷；270°落地玻璃模糊了室內外邊界，光影流轉間，仿佛置身“光的迷宮”。“移步換景，皆是風雅”。公區以中央水庭院為核心，蜿蜒的水巷、鏤空的墻體、錯落的庭院，處處呼應烏鎮街巷的韻律。夜晚燈光亮起，素色墻壁與水波共舞，恍若“星辰墜入江南”。

"Modern art growing out of traditional villages". Designed by GOA Elephant, the hotel is based on a village in the south of the Yangtze River, using minimalist lines and abstract geometry to reconstruct the artistic conception of the water village. The buildings with white walls and gray tiles are reflected in the quiet water, like a long scroll of ink; 270° floor-to-ceiling glass blurs the indoor and outdoor boundaries, and the light and shadow flow between them, as if you are in a "maze of light". "Change the scenery, all are elegant". The central water courtyard is the core of the district. The winding water lanes, hollow-out walls and scattered courtyards echo the rhythm of the streets in Wuzhen. At night, the light is on, and the plain walls dance with the water waves, as if "stars fall into the south of the river".

二、空間美學

RESIDENTIAL DESIGN

整座酒店的高差控制在極小的范圍內，使所有室內、室外空間能夠平緩過渡，生硬的邊界被消解，平和與穩定感便在連續的游走體驗中油然而生。水系與院墻共同界定出的路徑，將建筑室內與戶外空間不斷地轉換。漫步于度假酒店中，人們可在連續的穿行中，體驗到聚落空間的疏密和光影的變換。建筑僅保留白、灰兩種色彩，抽象的幾何形體呈現于天空、水面和水杉林之間。方案試圖通過這樣的方式，將水鄉意象從建筑年代、風格等具體的符號中剝離，重新建立一種僅與自然有關的秩序。

The height difference of the whole hotel is controlled within a very small range, so that all indoor and outdoor Spaces can be smooth transition, the stiff boundaries are dissolved, and the sense of peace and stability arises in the continuous walking experience. The path defined by the water system and the courtyard wall continuously transforms the indoor and outdoor Spaces of the building. Walking in the resort hotel, people can experience the density of the settlement space and the change of light and shadow in the continuous walking. The building is reserved only in white and gray colors, and the abstract geometric form is presented between the sky, the water and the metasequoia forest. In this way, the project tries to remove the water village image from the concrete symbols such as architectural age and style, and re-establish an order related only to nature.

材質的選擇與色彩基于同樣的秩序體系。方案選擇以光潔的金屬和人工處理的石材代替裝飾性的面材，最終深灰色鋁合金與白色花崗巖分別被用作公共空間的屋頂和墻面用材。阿麗拉烏鎮試圖呈現的，是一座屬于現代人的迷宮，一處新舊交疊的時空。某種意義上，這更接近于一種對于時空的討論——在這里，“傳統”與“現代”都超越了特定時代風格所給予的定義，而歸于抽象的語言。漫步中所獲得的平和與安寧，也正是設計師希望寄予每一位度假者的禮物。

The selection of materials and colors is based on the same order system. The scheme chose to replace the decorative veneer with glossy metal and hand-treated stone, and finally dark gray aluminum alloy and white granite were used as the roof and wall materials of the public space respectively. The town of Alilau is trying to present a maze of modern people, a time and space where the old and the new overlap. In a sense, this is closer to a discussion of time and space - where both "traditional" and "modern" transcend the definitions given by the style of a particular era and are relegated to abstract language. The peace and quiet of the walk is also the gift that the designer hopes to send to every holidaymaker.

項目名稱：阿麗拉烏鎮
所在地址：浙江省嘉興市
業主：雅達國際
設計單位：goa大象設計
建筑面積：25000平方米

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