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在城市更新浪潮中，舊廠房改造成為一項兼具文化價值與商業潛力的投資。作為文旅觀察者，我們發現舊廠房改造不僅僅是修復和重塑空間，而是通過“活化”將其變成獨特的文化地標和多元化的盈利空間。一個成功的舊廠房改造項目，首先要找準“活化”的核心——即深挖本地文化和工業遺產的特色。例如，德國魯爾工業區通過保留舊煤礦設備，打造工業風展覽空間，成為當地的文化標簽。這樣的設計在視覺和體驗上更具沖擊力，為游客提供沉浸式的“回到過去”之旅。同時，這種項目通常配合文化體驗、主題酒店、創意市集等多元業態，實現多點盈利。

In the wave of urban renewal, the transformation of old factories has become an investment with both cultural value and commercial potential. As cultural tourism observers, we find that the renovation of the old factory is not only to restore and reshape the space, but to turn it into a unique cultural landmark and diversified profit space through "activation". A successful old factory renovation project must first identify the core of "revitalization" - that is, dig deep into the characteristics of the local cultural and industrial heritage. For example, the Ruhr Industrial Zone in Germany has become a local cultural label by preserving old coal mine equipment and creating an industrial wind exhibition space. This design is visually and experientially more impactful, providing visitors with an immersive "back in time" journey. At the same time, such projects usually cooperate with cultural experiences, theme hotels, creative markets and other diversified formats to achieve more profits.

再看北京798藝術區的成功，它不僅僅是一個藝術園區，更是商業綜合體。文創商店、藝術展覽、創意咖啡館等空間相互融合，形成了高頻消費場景，使“藝術消費”融入大眾日常生活。這種模式的關鍵在于，通過豐富的商業形態、可持續的活動策劃，實現游客的持續復購，進而提升整體收益。因此，從資方的角度看，舊廠房改造并非簡單的“復原”，而是打造一個可復制的商業模式，和非標化的業態空間，通過文化與商業的深度融合，舊廠房將成為新消費的引力場，實現“文化價值+商業回報”的雙贏局面。

Looking at the success of Beijing's 798 Art Zone, it is not only an art park, but also a commercial complex. Cultural and creative stores, art exhibitions, creative cafes and other Spaces are integrated into each other, forming a high-frequency consumption scene, so that "art consumption" into the daily life of the public. The key to this model is to achieve continuous re-purchase of tourists through rich business forms and sustainable event planning, and then improve the overall revenue. Therefore, from the perspective of the capital, the transformation of the old factory is not a simple "restoration", but to create a replicable business model and non-standard business space, through the deep integration of culture and business, the old factory will become the gravitational field of new consumption, and achieve a win-win situation of "cultural value + commercial return".

一、星火筑景規劃設計 · 云上鹿鳴

RESIDENTIAL DESIGN

云在青山月在天、千年風雅滿山間，歷經千年的歲月，詩與樂相隨，山與水相伴，共繪一幅自由美好、和諧共生的幽靜自然畫卷。從1600米的高空俯瞰鹿鳴山鄉，展現的是“坐看天地寬、心隨浮云動”的壯麗景象。在鹿鳴之巔，數個天坑點綴其間，宛如天空中的星宿。萬年風華的《詩經》與山間明月互相映照，共同守護著這片“人間凈土”。以云上鹿鳴山水林田等生態條件為基礎，以“風雅相伴、生態秘境”為慢生活意境，以文化藝術景觀為吸引， 以“度假公園”為開發模式，借助項目地緊鄰城市的區位優勢，通過家庭休閑、娛樂、教育、運動、特色度假等 配套產品的聚集，打造城市邊上的一站式風雅意境主題微度假公園。

Clouds in the green mountains, the moon in the day, thousands of years of elegance in the mountains, after thousands of years, poetry and music, accompanied by mountains and water, a free beautiful, harmonious coexistence of quiet natural picture. Overlooking Luming Mountain Township from a height of 1600 meters, it shows the magnificent scene of "sitting and watching the heaven and earth wide, and the heart moving with the floating clouds". At the top of the deer, several sinkholes dot the landscape, like stars in the sky. The "Book of Songs" and the moon on the mountains reflect each other and jointly guard this "pure land on earth". Based on the ecological conditions of Yunshang Luming mountains, rivers, forests and fields, with "elegance accompanied by ecological secret environment" as the artistic conception of slow life, with cultural and artistic landscape as the attraction, with "holiday park" as the development mode, with the advantage of the location of the project close to the city, through the collection of family leisure, entertainment, education, sports, characteristic holidays and other supporting products, Create a one-stop style artistic conception theme micro holiday park on the edge of the city.

項目位于彭水縣近郊，鹿鳴鄉西北部，由鹿鳴鄉鄉道連接，地塊南臨G319、G65高速路，東臨S313省道。距武隆區1h車程，約60公里。距重慶3h，約227公里，緊抓產業發展機遇，借勢彭水縣與黔江區旅游市場，引入烏江畫廊與武陵山民俗生態旅游資源，以農業種植為產業發展基礎背景，結合鹿鳴鄉詩經文化印象，打造1--3天家庭度假慢游標桿產品，構筑彭水縣高等級高含金量康養旅游產品，按照4A景區標準打造彭水縣微度假產品。

The project is located in the suburbs of Pengshui County, northwest of Luming Township, connected by Luming Township Road. The plot is adjacent to G319 and G65 highways in the south and S313 provincial highway in the east. It is a 1h drive from Wulong District, about 60 km. 3h away from Chongqing, about 227 kilometers, seize the opportunity of industrial development, take advantage of Pengshui County and Qianjiang District tourism market, introduce Wujiang Gallery and Wuling Mountain folk eco-tourism resources, take agricultural planting as the basic background of industrial development, combined with the cultural impression of Luming Township's Song Book, create 1- 3 days family vacation slow tour benchmark products, build Pengshui County's high-grade and high-gold health tourism products. Create micro holiday products in Pengshui County according to 4A scenic area standards.

空間結構規劃為：“一心一廊三區”空間結構形式。一心：入口綜合服務中心，為本案主入口和配套服務區，是旅游綜合服務形象展示區。涵蓋：入口印象、游客中心、主題民宿、精品酒店、集散廣場、停車場等配套。一廊：鹿鳴云上文化廊，利用并疏通現狀道路，豐富兩側植被，形成把步移景異、三季花四，季景的雅致景觀，植入風雅文化IP微景觀，形成獨具鹿鳴山鄉特色的觀光休閑的漫步道。三區：耕讀文化研學區：位于項目地東部，利用現狀中草藥種植地、果林、茶林、水塘、農田等空間，輕植入軟裝設施景觀（木廊道、木坐凳、裝置藝術等），形成及集自然教育、農耕文化教育、茶蔬采摘、水上娛樂等研學農場。森林康養度假休憩區：位于項目地東北部依托最高的山體龍脊優勢（1600m海拔），形成集高端民宿（云上鹿鳴精品民宿）、文化書屋（鹿鳴書院）、觀星看臺（聽風臺）等為結構組團的林間康養休憩區。山野營地娛樂體驗區：位于項目地東南部 ，依托場地半圍合空間，恢復山間自然水系，形成集營地集市、音樂廣場、動物運動場、野奢木屋住宿、森林運動與觀光體驗的特色林間營地體驗區。

The spatial structure planning is: "One heart, one corridor and three districts" spatial structure form. One heart: The entrance comprehensive service center, the main entrance and supporting service area of the case, is the tourism comprehensive service image display area. Covers: entrance impression, visitor center, theme homestay, boutique hotel, distribution plaza, parking lot and other supporting facilities. The first corridor: Luming Yunshang Cultural Corridor, using and dredging the current road, enriching the vegetation on both sides, forming the elegant landscape of different scenery, three seasons of flowers and four seasons, implanting the elegant culture IP micro-landscape, forming a unique Luming mountain township characteristics of sightseeing and leisure walking path. District 3: Farming Culture Research School District: Located in the east of the project site, it uses the current Chinese herbal medicine planting land, fruit forest, tea forest, pond, farmland and other Spaces to lightly implant soft installation facilities landscape (wooden corridor, wooden stool, installation art, etc.) to form and collect research farms such as nature education, farming culture education, tea picking, water entertainment, etc. Forest health Resort and rest area: Located in the northeast of the project site, relying on the highest mountain dragon ridge advantage (1600m altitude), the formation of high-end homestays (Yunshang Luming boutique homestays), cultural library (Luming Academy), stargazing stands (listening to wind platform) and other structures. Mountain camp entertainment Experience area: Located in the southeast of the project site, relying on the semi-enclosed space of the site, restoring the natural water system in the mountains, forming a special forest camp experience area integrating camp market, music square, animal playground, wild luxury log cabin accommodation, forest sports and sightseeing experience.

二、業態產品

INTERIOR AESTHETICS

風雅隱蔽在濃濃云霧之中，當人們走近時，突然云散月明，一個璀璨的世界、一個美好的世外桃源就這樣呈現在人們面前，進入風雅的儀式感----月上風雅慢生活。以詩經中“風雅文化”為氛圍烘托，引水入庭，以合院形式規劃布局民宿群，形成多個“四水歸堂，典雅風趣”的民宿庭院環境， 打造禪文化與藝術融合的特色度假民宿，營造一個可以讓人慢下來的度假空間。

Elegance is hidden in the thick clouds, when people approach, suddenly disperse, a bright world, a beautiful Xanadu is presented in front of people, enter the elegance of the ceremony ---- on the elegance of the slow life. With the "elegant culture" in the Book of Songs as the atmosphere, water is introduced into the court, and the layout of the homestay group is planned and arranged in the form of a courtyard, forming a number of homestay courtyard environments with "four waters returning to the hall, elegant and interesting", creating a holiday homestay with the integration of Zen culture and art, and creating a holiday space that can make people slow down.

七月流火，八月在宇，九月在戶，十月蟋蟀入我床下。依托原有大地景觀肌理，運用詩經文化元素，以”七月在野、八月在宇、九月在戶、十月蟋蟀入我床下“為靈感來源，打造集休閑 體驗、品質住宿、療愈觀景于一體的景觀空間！在制高點設觀景餐廳，大面積的玻璃幕墻營造陽光房光感，滿足休閑體驗與餐飲的雙重功能，材料以鋼架結構搭配防腐木 為主，顯得溫潤且有質感。

July is a fire, August is in the sky, September is in the house, October is a cricket under my bed. Relying on the original landscape texture of the earth, using the cultural elements of the Book of Songs, and taking "July in the wild, August in the open, September in the household, and October crickets under my bed" as the inspiration source, we will create a landscape space integrating leisure experience, quality accommodation and healing view! At the commanding heights, a restaurant with a view is set up. A large area of glass curtain wall creates a sense of sunshine room, satisfying the dual functions of leisure experience and dining. The material is mainly steel frame structure with anticorrosive wood, which appears warm and textured.

項目名稱：重慶市云上鹿鳴總體策劃及概念性規劃方案

項目類型：農文旅規劃

規劃單位：北京星火筑景規劃設計事務所

主創團隊：魏文成、張璇

項目設計：2022年12月

項目地址：重慶市彭水鹿鳴鄉

規劃面積：2400畝

聯系方式：18518036168、13269196620

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