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情緒旅游，一種以情感體驗為核心的旅行模式，與傳統的景點觀光不同，它更注重游客的心理需求和情感釋放。在快節奏的現代生活中，Z世代面臨著工作、生活和社交的巨大壓力，旅行成為了他們逃離喧囂、恢復平衡、尋找內心平靜的重要途徑。因此，情緒旅游的核心不在于景點或目的地，而在于能夠觸發游客情緒共鳴的情境和體驗。這種旅游方式的核心特征體現在兩個方面：一是滿足“情緒價值”，二是提供“個性化”的定制服務。這兩者的結合使得旅游不再是標準化的產品，而是與旅游群體的情感和心理需求緊密相連的深度體驗。

Emotional tourism, a travel mode with emotional experience as the core, is different from traditional scenic spot sightseeing and pays more attention to tourists' psychological needs and emotional release. In the fast-paced modern life, Gen Z faces great pressure to work, live and socialize, and travel has become an important way for them to escape the hustle and bustle, restore balance and find inner peace. Therefore, the core of emotional tourism is not the attractions or destinations, but the situations and experiences that can trigger the emotional resonance of tourists. The core characteristics of this kind of tourism are reflected in two aspects: one is to meet the "emotional value", and the other is to provide "personalized" customized services. The combination of the two makes travel no longer a standardized product, but a deep experience closely linked to the emotional and psychological needs of the tourist community.

無論是通過新穎的“反向旅游”方式去尋找冷門景點，還是通過“Citywalk”這種結合沉浸式體驗的方式去探索城市的獨特魅力，情緒旅游都在不斷推動文旅產業從物質消費向精神消費的轉變，Z世代游客偏好那些能提供情感慰藉的目的地。這些地方包括海灘、山林、溫泉等自然景觀，以及具有療愈效果的度假村和冥想中心。這種旅游形式不僅限于休閑度假，更是一種情感釋放和心理重塑的過程。通過親近自然、享受寧靜環境、參與冥想和瑜伽等活動，游客能夠暫時擺脫忙碌的工作與生活，找回內心的平靜與安寧。例如，“反向旅游”、“圍爐煮茶”和“Citywalk”等現象正是這種趨勢的體現。情緒旅游的核心在于滿足個人的情感需求，幫助他們從日常壓力中獲得短暫的逃離與舒適。

Whether it is to find unpopular attractions through novel "reverse tourism" or to explore the unique charm of cities through "Citywalk", a combination of immersive experience, emotional tourism is constantly promoting the transformation of cultural tourism industry from material consumption to spiritual consumption, and Generation Z tourists prefer destinations that can provide emotional comfort. These places include natural landscapes such as beaches, mountains and hot springs, as well as resorts and meditation centers with healing properties. This form of tourism is not only limited to leisure vacation, but also a process of emotional release and psychological remodeling. By being close to nature, enjoying a peaceful environment, engaging in activities such as meditation and yoga, visitors can temporarily escape from busy work and life and find inner peace and tranquility. For example, phenomena such as "reverse tourism", "making tea around the stove" and "Citywalk" are examples of this trend. The core of emotional tourism is to meet the emotional needs of individuals and help them get a short escape and comfort from daily stress.

一、云上草原 · 1168星空酒店

RESIDENTIAL DESIGN

在江浙滬度假圈中，安吉云上草原無疑是最炙手可熱的熱門度假勝地。這里坐擁高山草原、云海星空和懸崖游樂等超全網紅游樂設施，吃住玩都在自然之中，讓大人和孩子都能盡享樂趣，一站式配備了雪場、溫泉、嬉雪樂園和度假酒店，簡直是江浙滬滑雪度假的天花板。酒店整體設計思路圍繞星空主題，完美復刻了八大行星獨特的色彩與肌理，創造了八棟充滿想象力的星系主題空間。當游客毫無防備地踏入酒店大堂時，仿佛瞬間從遠古穿越至未來。流線型的空間布局、弧形光帶以及智能星空燈共同營造出一種令人震撼的外太空氛圍。

In the holiday circle of Jiangsu, Zhejiang and Shanghai, Anji Yunshang Grassland is undoubtedly the most popular and popular resort. There are alpine grasslands, clouds, starry sky and cliff rides and other super network red amusement facilities, eating, living and playing in nature, so that adults and children can enjoy the fun, one-stop equipped with snow, hot springs, snow park and resort hotels, is simply the ceiling of Jiangsu, Zhejiang and Shanghai ski vacation. The overall design of the hotel revolves around the theme of starry sky, perfectly recreating the unique colors and textures of the eight planets, creating eight imaginative galaxy themed Spaces. When visitors step into the hotel lobby unsuspecting, it is as if they have instantly traveled from ancient times to the future. The streamlined space layout, curved light bands and smart star lights together create a stunning atmosphere in outer space.

酒店外部設計以自然生態為靈感，采用茅草屋頂與木屋外觀，樹洞式的入口設計，完美融合于周圍的綠色環境之中，讓人仿佛步入了大自然的懷抱。進入大堂，仿佛穿越到宇宙星云之間，每一步都踏在銀河星空之上。一整面超大全景落地窗，白天引入明媚陽光，盡覽遠山云海；夜晚則通過情景化燈光模擬宇宙星系，營造出夢幻般的氛圍。餐廳采用侏羅紀世界風格，歷經風霜的仿巖石鋪地與巨大的仿古榕樹相得益彰，枝繁葉茂間透出一絲野性的風情。

The exterior design of the hotel is inspired by the natural ecology, using the appearance of thatched roof and wooden house, and the entrance design of tree hole style, perfectly integrated into the surrounding green environment, making people feel like stepping into the embrace of nature. Entering the lobby, it is as if you are crossing between cosmic nebulae, stepping on the galactic stars with every step. A whole side of large panoramic Windows, during the day to introduce bright sunshine, panoramic mountains and clouds; At night, situational lights simulate the universe and galaxies, creating a dreamlike atmosphere. The restaurant adopts the style of Jurassic World, the weathered imitation rock floor and the huge imitation ancient banyan tree complement each other, and the branches reveal a hint of wild atmosphere.

二、室內美學

RESIDENTIAL DESIGN

最引人注目的是，這家酒店以星空為主題，巧妙選取了太陽系中八顆富有美好寓意的行星，精準再現了它們獨特的色彩與質感。通過這一創意，酒店設計出了八個充滿想象力的星系主題房間，每個星系代表一種風格，幾乎完美地復制了行星的自然風貌。入住其中，仿佛已經實現了火星移民的夢想，給人一種超脫塵世的感覺。

The most striking thing is that this hotel takes the starry sky as the theme, cleverly selected eight planets in the solar system with beautiful connotations, accurately reproduced their unique colors and textures. Through this idea, the hotel has designed eight imaginative galaxy-themed rooms, each representing a style that almost perfectly replicates the natural appearance of the planet. Staying in it, as if you have realized the dream of Martian immigrants, giving people a sense of detachment from the world.

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