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顏值消費人群畫像，女性主導，25-35歲為主力：近八成的女性參與顏值消費，其中25至35歲的青年群體需求尤為明顯。白領階層引領潮流：作為顏值消費的主力軍，這一群體對美容產品和服務的需求持續上升。跨收入層次的美麗追求：從高端到平價，各種價位的產品均有覆蓋，說明投資美麗已成為不受收入限制的普遍現象。下沉市場展現強勁潛力：隨著經濟的發展和個人意識的提升，低線城市及鄉鎮地區的消費者展現出了不可忽視的消費實力。多渠道獲取信息：社交媒體等多元化的信息來源極大地影響了人們的消費決策過程。

Appearance level consumption group portrait, female dominated, 25-35 years old as the main force: nearly 80% of women participate in appearance level consumption, of which 25 to 35 years old youth group demand is particularly obvious. White-collar workers lead the way: As the main force of appearance level consumption, this group's demand for beauty products and services continues to rise. The pursuit of beauty across income levels: from high-end to affordable, products at all price points are covered, indicating that investing in beauty has become a common phenomenon that is not limited by income. The sinking market shows strong potential: With the development of the economy and the improvement of personal consciousness, consumers in low-tier cities and rural areas have shown a consumption strength that cannot be ignored. Multi-channel access to information: Diverse information sources such as social media have greatly influenced people's consumption decision-making process.

顏值經濟驅動因素：收入增長與自我關注度提升。隨著經濟的發展和居民收入水平的普遍提高，人們擁有了更多的可支配收入，從而愿意投資于個人形象和外在美的塑造。同時，自我關注度的提升也是顏值經濟興起的重要原因。在現代社會中，無論是職場還是日常生活，良好的外在形象往往能帶來正面的社會效應。因此，消費者，尤其是年輕一代，更加注重個人形象和審美表達，并愿意為打造理想中的自我形象投入時間和金錢。例如，醫療美容市場、功能性護膚品市場的發展，以及運動健身領域的高關注度，都反映了人們對美的追求和對健康生活方式的關注。

Economic drivers of physical attractiveness: income growth and increased self-awareness. With the development of economy and the general improvement of residents' income level, people have more disposable income, so they are willing to invest in personal image and external beauty. At the same time, the increase in self-awareness is also an important reason for the rise of the appearance level economy. In modern society, whether it is the workplace or daily life, a good external image can often bring positive social effects. As a result, consumers, especially the younger generation, pay more attention to personal image and aesthetic expression, and are willing to invest time and money in creating the ideal self-image. For example, the development of the medical beauty market, functional skin care products market, and the high attention in the field of sports and fitness reflect people's pursuit of beauty and concern for a healthy lifestyle.

一、西江 · 三春里

RESIDENTIAL DESIGN

西江三春里·孟度假酒店，坐落于西江千戶苗寨風景的觀景臺區域，以其無邊際泳池而聞名。“三春里”品牌定位為自然力創意度假品牌民宿（Natural and Cultural Theme Brand Homestay）。該品牌基于所在地獨特的自然和人文特征提煉出某一主題，并由設計師根據現代旅行者的需求進行軟硬體的定制化設計。因此，每一家三春里都是獨一無二的獨特產品。系列品牌民宿提供的是一種根植于本地精選的自然創意文化體驗，這種體驗融合了度假民宿和城市空間等多種產品形態，旨在提供一種特定自然、安逸或有趣的現代居住體驗。作為西江三春里系列精致美學生活度假民宿的代表之作，西江三春里·孟度假酒店已成為西江星級酒店民宿的典范。

Xijiang Sanchun Li Meng Resort Hotel, located in the Xijiang Qianhu Miao Village scenic observation deck area, is famous for its infinity pool. The "Miharuri" Brand is positioned as the Natural and Cultural Theme Brand Homestay. The brand extracts a theme based on the unique natural and human characteristics of the location, and is designed by the designer to meet the needs of the modern traveler in hardware and software. Therefore, each Miharu is unique and unique. Series brand Homestays provide a natural creative cultural experience rooted in the local selection, this experience integrates a variety of product forms such as holiday homestays and urban Spaces, aiming to provide a specific natural, comfortable or interesting modern living experience. As a representative work of Xijiang Sanchun Li Series exquisite aesthetic life holiday homestay, Xijiang Sanchun Li Meng Resort Hotel has become a model of Xijiang star hotel homestay.

聞名于其壯觀的無邊際泳池，占據著地理位置的制高點。酒店坐落于觀景臺區，僅需步行數分鐘，游客便可輕松抵達苗寨中心，享受便捷的出行體驗。酒店由三座建筑群落組成，采用了苗寨傳統的木質吊腳樓建筑工藝，綠林圍繞，配有質感的原木房屋，將自然與生活完美結合，似是身處林中舒適松弛。超大面積的活動空間：無邊泳池、峽谷秋千、林谷SPA、威士忌雞尾酒吧、山谷咖啡、非遺蠟染體驗、苗服體驗等，結合現代舒適設施與苗寨傳統美學。

Known for its spectacular infinity pool, it occupies a commanding location. The hotel is located in the observation deck area, only a few minutes walk, visitors can easily reach the center of Miao Zhai, enjoy a convenient travel experience. The hotel is composed of three building groups, using the traditional wooden stilt building technology of Miao village, surrounded by green forest, equipped with textured log houses, the perfect combination of nature and life, seems to be comfortable and relaxed in the forest. A large area of activity space: infinity pool, canyon swing, Forest Valley SPA, whiskey cocktail bar, Valley coffee, non-heritage batik experience, Miao clothing experience, etc., combining modern comfort facilities with traditional Miao Zhai aesthetics.

二、蠟染美學

RESIDENTIAL DESIGN

酒店距離觀景臺直線距離不超過5米，設有公共休閑區域咖啡吧,書吧,會議室,蠟染體驗工作室,私家花園。一染為藍，再染為靛，把草木的生命融入布料做成手工，自然的美從此流傳千年。蠟染之美，美在那源于草木的自然之藍，美在藍色之上蜂蠟繪制的神秘圖騰；那些設計精美,寓意深遠的蠟染圖畫符號中，融入了原始先民們的生活智慧。用這傳承幾千年的非遺藍染布制作成手工花朵，裝點房間，空間，把自然的美帶進生活里。

The hotel is no more than 5 meters away from the observation deck in a straight line, with public leisure area coffee bar, book bar, meeting room, batik experience studio, private garden. One dyed blue, then dyed indigo, the life of grass and trees into the fabric made of handwork, the beauty of nature spread for thousands of years. The beauty of batik lies in the natural blue of plants and trees, and in the mysterious totem drawn by beeswax on top of the blue; Those beautifully designed and far-reaching batik pictorial symbols have integrated the life wisdom of the primitive ancestors. With this inheritance of thousands of years of intangible blue dyed cloth to make handmade flowers, decorate the room, space, bring the beauty of nature into life.

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