近日，有網友在社交平臺曬出部分電商平臺上售賣一款“嬰兒高跟鞋”的商品。由于該鞋款外形酷似“三寸金蓮”，引發大量網友批評，直指這是一種畸形審美。

Social media users have exposed listings on several e-commerce platforms selling "baby high heels" — miniature footwear that echoes the controversial "three-inch golden lotus" shoes once used in the practice of foot binding. Many netizens have voiced concerns about distorted beauty standards and the adultification of children.

“嬰兒高跟鞋”引質疑

商家：用作妝飾，不是真鞋

商品展示圖中，“嬰兒高跟鞋”的鞋底帶有明顯高跟設計，配文稱“1歲寶寶人生第一雙高跟鞋”。

Product listings show tiny shoes with exaggerated heels. One image features a pair of plump baby feet wearing the heels, with a caption that reads, "A 1-year-old's first pair of high heels."

圖源：封面新聞

在多個電商平臺搜索相關關鍵詞，可見不少類似商品在售。

圖源：封面新聞

其中一款售價23.9元，標注為“寶寶襪、嬰兒軟高跟鞋、擺拍用”，提供多種顏色和尺碼，適用于0-6個月嬰兒，銷售量已超800件。

One listing, priced at 23.9 yuan, describes the product as "baby socks, soft high heels for photo props", and offers seven styles including leopard print and metallic colors. Targeted at infants aged 0–6 months, the listing claims over 800 units have been sold.

商品標注類型為學步鞋 圖源：封面新聞

另一平臺的商品關鍵詞則包括“搞笑擺拍”“惡搞”，客服表示這類鞋子主要為棉布材質，并不是真正的鞋子，僅用作妝飾。

Another platform labels similar products as "funny photo props for babies". A seller told reporters the items are purely decorative and made of soft cotton fabric, with no practical function.

女童服裝“性感暴露”引爭議

不僅是高跟鞋，近年來幼兒服飾日益“成人化”，如“奶辣風”頻繁登上熱搜，引發公眾關注。

在電商平臺上，不乏兒童模特身穿比基尼、吊帶、短裙、露臍裝等“性感”服飾的宣傳圖，有的商品還打上“辣妹穿搭”“豹紋”“抹胸”等標簽。

However, concerns extend beyond just footwear. The growing trend of "sexy baby" fashion — which includes revealing outfits like bikinis, crop tops, and miniskirts, often marketed with terms like "sexy" or "hot" has repeatedly gone viral, raising alarms among experts and parents alike.

例如一款名為“重磅小心機露背連衣裙”的商品，實際是一件女童黑裙。河南南陽的趙女士瀏覽后感慨：“如果不是標注‘女童’，我還以為是成人辣妹裝的迷你款?！?/p>

是穿衣自由還是監護權濫用？

在社交平臺上，不少家長曬出孩子穿著“奶辣風”服飾的視頻與照片：露胸掐腰還不夠，還得配上小皮包珍珠項鏈走秀；1∶1復刻成人辣裝，挺胯叉腰扭肩的擺拍姿勢同樣完美復刻；還有些腳指頭涂上了鮮艷的紅色指甲油。再配上“今天給孩子穿這套被好幾個人說了”之類的文案。

孩子被過度打扮、模仿成人拍照，儼然成了吸引流量的工具。

專家指出，過度施加成人化打扮不僅可能對幼兒心理造成傷害，還涉嫌侵犯兒童權益。

Psychologists and legal experts warn that forcing adult aesthetics on children may lead to both psychological harm and legal issues.

成都醫學院心理學院副教授徐云認為，家長將個人審美強加于孩子，可能影響孩子自我認知和價值觀發展，甚至造成心理扭曲?！昂⒆涌赡軙X得，只有打扮成那樣才能獲得認可，進而迎合家長期待?！?/p>

Xu Yun, associate professor of psychology at Chengdu Medical College, notes that dressing children in adult-like styles often reflects parental preferences rather than the child's needs. She warns that such practices can disrupt children's development, influencing their sense of self-worth and distorting their value systems.

四川省反家暴知識普及基地研究員、律師賀海燕表示，從法律角度看，將兒童打扮成“性感”形象進行營銷，可能對其安全權和發展權構成侵害，甚至助長戀童傾向的灰色產業鏈。

“如果商家以此進行營銷，可能承擔產品安全責任、欺詐消費者責任和傳播倫理責任，”賀海燕提醒。

家長對子女的裝扮選擇屬于監護權范疇，但《中華人民共和國民法典》第35條明確要求“未成年人的監護人履行監護職責，在作出與被監護人利益有關的決定時，應當根據被監護人的年齡和智力狀況，尊重被監護人的真實意愿。”如果家長為博取流量，強迫孩子穿戴成人化服飾，可能構成監護權濫用。

Legal expert He Haiyan adds that marketing children with adult aesthetics not only risks exposing them to inappropriate social attention but may also contribute to harmful underground industries. She stresses that while parents have the right to decide how their children dress, using adult-style clothing to attract online traffic could be seen as an abuse of guardianship.

專家呼吁，應尊重兒童的成長規律，堅決遏制兒童成人化傾向。在育兒過程中，家長不應把自己的審美強加給孩子，更不能以個人偏好甚至病態癖好來束縛兒童的成長。應時刻反思，自己的行為是為了孩子的健康發展，還是在滿足自身的審美或情感需求。在兩者無法兼顧時，應該以兒童發展需求為主。

Experts agree that truly respecting a child's development means avoiding the imposition of adult values or aesthetics. Parenting should focus on supporting the child's well-being rather than seeking attention through exploitation or satisfying adult desires.

編輯：李雪晴

見習編輯：裴禧盈

實習生：趙苑如

來源：人民日報 央視網 封面新聞 珠海婦聯 中國婦女報

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