在全球商業(yè)格局重塑的當(dāng)下，可持續(xù)轉(zhuǎn)型已成為企業(yè)制勝的關(guān)鍵。本次北大-UCL MBA大師課，我們誠邀UCL管理學(xué)院Paolo Taticchi教授為我們帶來“通過企業(yè)的可持續(xù)轉(zhuǎn)型建立競爭優(yōu)勢”的主題分享。他將從理論與實(shí)踐層面剖析企業(yè)可持續(xù)轉(zhuǎn)型的路徑，揭示如何在綠色浪潮中構(gòu)建獨(dú)特競爭優(yōu)勢，為企業(yè)發(fā)展提供前沿智慧與戰(zhàn)略指引。

主題：通過企業(yè)的可持續(xù)轉(zhuǎn)型建立競爭優(yōu)勢（Building a Competitive Advantage through the Sustainable Transformation of Business）

時(shí)間：2025年5月24日（周六）18:30-20:30

地點(diǎn)：北京大學(xué)國家發(fā)展研究院（具體待報(bào)名成功后通知）

議程：

• 18:30-19:00 北大國發(fā)院MBA項(xiàng)目介紹（中文）

  于斌：北大國發(fā)院BiMBA商學(xué)院助理院長，北大國發(fā)院MBA中心主任、職業(yè)發(fā)展部主任

• 19:00-20:00 主題講座：通過企業(yè)的可持續(xù)轉(zhuǎn)型建立競爭優(yōu)勢（英文）

  Paolo Taticchi：倫敦大學(xué)學(xué)院管理學(xué)院戰(zhàn)略與可持續(xù)發(fā)展教授、副院長

• 20:00-20:30 Q&A +自由交流

費(fèi)用：免費(fèi)

嘉賓介紹：

Paolo Taticchi is a professor in Strategy and Sustainability & School Deputy Director (MBA, Global Engagement, Executive Education) at UCL School of Management.

Highly active in executive education, Paolo has trained thousands of managers and executives of Fortune Global 500 companies; and is a sought-after speaker regularly invited to give keynote talks at world-class academic, governmental and industry events.

Paolo's research on corporate sustainability and performance measurement is internationally recognised. Paolo's last book is titled “Corporate Sustainability in Practice” and was published in January 2021.

Outside of the academy, Paolo has significant consultancy experience in the fields of strategy, education, and sustainability. He has worked in this capacity for firms of various sizes, and in a range of different industries. Today, he advises (or serves in the advisory board) influential organisations and is one of the scientific advisors of the Ministry for the Ecological Transition in Italy.

He has received numerous awards for the impact of his work. His projects, quotes and opinions have been featured over 350 times in international media outlets. In 2021, Paolo was indicated by Italian’s leading business daily Sole 24 Ore as the most influential Italian under the age of 40.

The keynote speech 'Building a Competitive Advantage through the Sustainable Transformation of Business' is an important viewpoint from the new book 'How to Be Sustainable' written by Paolo and Melina Corvaglia-Charrey (a researcher at UCL School of Management).

About the book:In a world grappling with the climate crisis and other pressing challenges, bold leadership is crucial. How to Be Sustainable reveals strategies for lasting success, bridging the gap between awareness and action—while over 90% of leaders acknowledge sustainability's importance, only 60% have a strategy, often an inadequate one. Drawing on insights from top Chief Sustainability Officers at companies like Microsoft and Enel Group, authors Paolo Taticchi and Melina Corvaglia-Charrey provide practical tools and real-world examples to help leaders at all levels drive meaningful change and build a better future.

北京大學(xué)國家發(fā)展研究院MBA

北京大學(xué)國家發(fā)展研究院（簡稱“國發(fā)院”）是以經(jīng)濟(jì)學(xué)為基礎(chǔ)的多學(xué)科綜合性學(xué)院，前身是1994年由林毅夫、海聞、張維迎等學(xué)者聯(lián)合創(chuàng)辦的中國經(jīng)濟(jì)研究中心，2008年更名為國家發(fā)展研究院。秉持“家國情懷、高度自信、和而不同、求同存異”的理念和求真務(wù)實(shí)的精神，學(xué)院師資隊(duì)伍不斷壯大，學(xué)術(shù)領(lǐng)軍人與知名學(xué)者云集。

（北京大學(xué)國家發(fā)展研究院）

三十年來，國發(fā)院堅(jiān)持教學(xué)、科研、智庫為一體的發(fā)展模式：在教學(xué)方面，形成了政、商、學(xué)三大體系，許多優(yōu)秀學(xué)子已成長為相關(guān)領(lǐng)域的領(lǐng)軍人物；在科研方面，對(duì)標(biāo)世界一流學(xué)術(shù)前沿，用國際學(xué)術(shù)語言講述中國故事，創(chuàng)新理論體系；在智庫方面，聚焦改革重點(diǎn)、難點(diǎn)和熱點(diǎn)問題，扎實(shí)調(diào)研，在多個(gè)重大問題上提出了一批有影響力的政策建議，成為國家首批高端智庫之一，極具公眾影響力。學(xué)院堅(jiān)持“小機(jī)構(gòu)、大網(wǎng)絡(luò)”，與各界開放互動(dòng)，成為中外交流合作的重要平臺(tái)。

北大國家發(fā)展研究院BiMBA商學(xué)院（原北大國際MBA），是國內(nèi)商學(xué)教育的翹楚，成立于1998年，由北大國發(fā)院運(yùn)營，匯聚全球頂級(jí)商科教育資源，國際特質(zhì)鮮明，同時(shí)深得北大人文底蘊(yùn)，“中西合璧、知行合一”，“依國家智庫、鑄商界領(lǐng)袖”，成為中外合作辦學(xué)的開創(chuàng)者和領(lǐng)導(dǎo)者。目前，北大國發(fā)院開設(shè)兩個(gè)國際MBA項(xiàng)目：北京大學(xué)—倫敦大學(xué)學(xué)院MBA以及北京大學(xué)—弗拉瑞克商學(xué)院MBA，每年秋季開學(xué)。

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