傳統與現代

經典與時尚

民族與世界

百年郎酒正以最強勢能

面向未來，走向世界

3月5日，郎酒股份總經理汪博煒受邀出席第45屆世界廣告大會中國品牌盛典。在盛典現場，汪博煒總經理以中英雙語的方式，圍繞中國「郎」字故事、郎酒的傳承與創新、堅守與變革、青花郎「7+20」的時間價值，向海內外品牌代表、專家學者進行熱情分享，更誠摯希望郎酒作為中國白酒品牌代表，能與威士忌、白蘭地等其它烈酒品類，一同服務全世界消費者美好生活。

汪博煒的「郎故事」，將中國傳統文化代表之一的白酒，以流利的雙語表達展現在國際舞臺，不僅將中國的「經典、傳統」與世界的「時尚、現代」無縫接軌，更展現了新一代郎酒人面向未來，走向世界的時代從容與自信。

以下為演講全文（摘錄）：

尊敬的各位來賓,女士們,先生們：

作為郎酒的總經理,今天我非常榮幸能與華為、飛鶴、恒源祥等眾多優秀中國品牌一起來到檳城,見證世界廣告節的盛典,見證品牌的力量。

Dear Ladies and Gentlemen,Good evening. As the CEO of LANG JIU, it is my honor today to join HUAWEI, FEIHE, HENGYUANXIANG and many other great Chinese brands here, at Penang, in attending this inspiring award ceremony, witnessing the power of brands.

郎酒是一個中國白酒品牌。「郎」字在中華文化中,具有非常美好的寓意。「郎」字等于「男人」,「好男人」。母親親切地叫她的兒子「兒郎」,「郎」；妻子親切地稱呼她的丈夫「郎君」,是「郎」；男人走上仕途,為官造福一方百姓,官拜「侍郎」「中郎將」,還是「郎」。所以「郎」是一個沉淀中華文化的美好品牌。我們這一代人有強烈的時代責任與使命,去把「郎」這個品牌越做越好,面向未來,走向世界。

LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」, a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors, we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」, so it will be ready to face the challenges of the future, in a global market.

白酒是一個傳統得不能再傳統的產業。我們郎酒這家企業,卻一直在傳承中守正創新。我們傳承的是千年工藝,是工匠精神,是時間的價值。同時,我們不斷創新。我們首先用世界的眼光來看待白酒,以面向未來的精神來指導工作,我們要讓傳統的中國白酒走向現代化,更加時尚,最終走向世界。

Baijiu is a very traditional industry. Our company, LANG, has always been upholding traditions while innovating. We inherited traditional craftsmanship, the spirits of artisans, and the value of time. At the same time, we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu, making it more fashionable and ultimately taking it to the world.

具體來說,一座郎酒莊園是郎酒人最大的創新。郎酒,建立起了世界上第一座白酒酒莊,也是世界上唯一一座「大而美」的白酒酒莊。這座莊園占地10平方公里。那里充滿了白酒藝術,建筑藝術、文學藝術、陶瓷藝術以及其它跨界的藝術,這些藝術和郎酒的品牌故事緊緊交織在一起。這就是郎酒的匠心獨創——郎酒莊園。

Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate, and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor, art of architecture, art of literature, art of ceramic, etc., all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.

今晚,我們各位嘉賓品鑒的是郎酒旗艦產品——青花郎。它是7年的主體基酒,和20年的陳年老酒精心勾調而成。時間的價值盡在這杯酒中。提到白酒,在座的各位很多都會聯想到入口時特別突出的香氣。而我們青花郎,酒體具有豐富的層次,更多特點在中后段,后味十分醇厚,回味特別悠長。這是獨特的郎酒味道。

Tonight, the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front, with the aroma very prominent in the beginning. Our Qing Hua Lang, on the other hand, stands out with flavor hitting towards mid-late stage, leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor, with its smooth long finish. This is the unique flavor of LANG.

今天頒獎（注：指45屆世界廣告大會中國品牌盛典）的主題是「中國品牌 傳遞正能量 讓世界更美好」。在檳城,我們看到中國和馬來西亞越來越頻繁的經濟文化交流活動。在這些交流活動中,白酒就是連接物。無論是正式的商務交流,還是民間的文化交流,我們都需要通過白酒送去一份禮儀,一份尊重,一份祝福。伴隨一帶一路的進程,中國和全亞洲,全世界都會有更多的交流,更深的連接。我們希望郎酒能夠伴隨更多的跨區域,跨國家,跨民族間的交流,為他們送去祝福。我們希望郎酒能夠融入全世界更多消費者的美好生活。我們希望郎酒,作為白酒品類的一員,能夠加入威士忌、白蘭地的眾多品牌,一起面向未來,走向世界。

The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang, increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges, we need baijiu to convey etiquette, respect, and blessings. With the progress of the Belt and Road Initiative, countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional, cross-national, and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU, a brand of the baijiu category, can join the ranks of whisky and brandy brands in embarking on a global journey.

我想,這些就是郎酒作為一個中國品牌,能讓世界更美好而傳遞的一點點正能量。

I believe these are the bits of positive energy that LANG, as a Chinese brand, transmits to make the world a better place.

謝謝！

Thank you.