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文旅商綜合體作為新型產(chǎn)業(yè)模式，正在快速改變城市消費格局。它不僅僅是購物中心，更是文化、旅游與商業(yè)的深度RH體，創(chuàng)造出沉浸式、互動性強的消費空間，滿足現(xiàn)代消費者在情感、社交與體驗上的多重需求。商業(yè)視角：文化為魂，消費為本：隨著消費升級，單一的購物和旅游已無法滿足年輕一代的需求。據(jù)調(diào)查，70%的年輕消費者，傾向選擇富有文化氛圍和娛樂體驗的商業(yè)場所，文旅商綜合體正好迎合了這一趨勢。它通過將文化創(chuàng)意、旅游體驗與商業(yè)購物結(jié)合，引導(dǎo)消費者在享受文化的同時，促進實際消費，這種模式的市場潛力巨大，已經(jīng)成為城市發(fā)展和商業(yè)變革的重要推力。消費心理：社交與體驗的雙重驅(qū)動；當今消費者更看重個性化和社交性，文旅商綜合體通過獨特的場景設(shè)計與互動演藝，成功滿足了他們的情感需求和社交欲望。這不僅是購物，更是一種文化體驗與情感共鳴的社交平臺。

As a new industrial model, the cultural and tourist complex is rapidly changing the pattern of urban consumption. It is not only a shopping center, but also a deep body of culture, tourism and commerce, creating an immersive and interactive consumption space to meet the multiple needs of modern consumers in emotional, social and experiential. Business perspective: Culture as the soul, consumption-based: With the upgrading of consumption, single shopping and travel can no longer meet the needs of the young generation. According to the survey, 70% of young consumers tend to choose commercial places rich in cultural atmosphere and entertainment experience, and the cultural travel and business complex just caters to this trend. By combining cultural creativity, tourism experience and commercial shopping, it guides consumers to enjoy culture while promoting actual consumption. This model has huge market potential and has become an important force for urban development and commercial change. Consumer psychology: the dual drive of social interaction and experience; Today's consumers pay more attention to personalization and sociability. Through unique scene design and interactive performance, the cultural, travel and business complex successfully satisfies their emotional needs and social desires. This is not only shopping, but also a social platform for cultural experience and emotional resonance.

濱海民宿的成功有哪些因素呢？首先是創(chuàng)造沉浸式體驗，現(xiàn)代游客追求的是個性化和深度體驗。數(shù)據(jù)顯示，超過65%的游客更傾向于選擇具有本土特色的住宿。濱海民宿應(yīng)結(jié)合資源優(yōu)勢，設(shè)計節(jié)慶活動、沙灘派對、漁民體驗等特色活動，打造一站式度假體驗。不僅讓游客享受海島自然風(fēng)光，還能在活動中融入地方文化，增加參與感和吸引力。其次是高端設(shè)計與市場定位，隨著消費水平的提升，游客對住宿的要求日益提高。濱海民宿應(yīng)注重獨特設(shè)計與舒適體驗，突出地域特色。最后是安全保障與政府支持，水上運動需確保安全性，配置專業(yè)設(shè)備和培訓(xùn)，保障游客安全。同時，借助政府對文旅產(chǎn)業(yè)的政策支持，與當?shù)貪O業(yè)、農(nóng)業(yè)等合作，提升民宿附加值。成功的濱海民宿依賴于獨特的文化體驗、精準市場定位和全方位的安全保障，實現(xiàn)可持續(xù)盈利。

What are the factors that make coastal homestays successful? The first is to create an immersive experience, and the modern traveler is looking for personalized and in-depth experiences. Statistics show that more than 65 percent of tourists prefer to choose accommodation with local characteristics. Coastal guesthouse should combine the advantages of resources, design festival activities, beach parties, fishermen experience and other special activities, to create a one-stop holiday experience. It not only allows tourists to enjoy the natural scenery of the island, but also integrates local culture into the activities, increasing the sense of participation and attraction. The second is high-end design and market positioning, with the improvement of consumption level, tourists' requirements for accommodation are increasing. Coastal homestays should pay attention to unique design and comfortable experience, highlighting regional characteristics. Finally, security and government support, water sports need to ensure safety, professional equipment and training to ensure the safety of tourists. At the same time, with the help of the government's policy support for the cultural and tourism industry, we will cooperate with local fisheries and agriculture to enhance the added value of homestays. Successful coastal homestays rely on unique cultural experiences, precise market positioning and comprehensive security guarantees to achieve sustainable profitability.

一、浙江溫州 · 玖棲桃源

RESIDENTIAL DESIGN

玖棲海上桃源里民宿位于洞頭區(qū)北岙街道隔頭村海腳自然村，海拔70米左右，三面環(huán)海、一面背山，共有10幢石頭房子，掩映于郁郁蔥蔥的森林中，打造成“面朝大海、春暖花開”的海上世外桃源。乘上30米的懸崖觀光電梯，通過200多米幽靜的沿海森林棧道，這里既有無與倫比的美景，更提供悠然舒適家的溫馨。提供全定制實木家具、定制具有當?shù)睾Ｑ笪幕难b飾畫和燈具，提供高品質(zhì)的居住體驗。

Jiuqi Sea Taoyuanli Homestay is located in Haidou Natural Village, Jietou Village, Beiao Street, Dongtou District, about 70 meters above sea level, surrounded by the sea on three sides and backed by the mountain on one side, with a total of 10 stone houses, hidden in the lush forest, creating a sea paradise "facing the sea, spring flowers". Take a 30-meter cliff sightseeing elevator and pass more than 200 meters of quiet coastal forest plank road, which offers unparalleled beauty and the warmth of relaxing and comfortable home. We provide fully customized solid wood furniture, customized decorative paintings and lamps with local Marine culture, air conditioning floor heating, electric curtains and other configurations, to provide you with high-quality living experience.

玖棲海上桃源里：玖(jiǔ)：像玉的淺黑色石頭，音同久；棲（qī）：居住、隱居，有云良禽擇木而棲；三面環(huán)海、一面背山，正對大瞿島和小瞿島，又掩映于郁郁蔥蔥的森林中，擁有得天獨厚的自然美景和遠離塵囂的悠然安逸，勝似希臘圣托尼，更似海上桃源里。這里既有無與倫比的美景，更提供悠然舒適家的溫馨。全定制實木家具、反應(yīng)在地海洋文化定制裝飾畫和燈具、乳膠床墊、乳膠枕、科勒衛(wèi)浴、空調(diào)地暖、電動窗簾等配置都為尊貴的您提供高品質(zhì)的居住體驗。乘上30米的懸崖觀光電梯，通過200多米幽靜的沿海森林棧道，來到玖棲海上桃源里，美酒、清茶等著您。來玖棲吧，做一個幸福的人，從此面朝大海、春暖花開。

Jiuqi Sea Taoyuan: Jiu (ji Jian) : like jade light black stone, sound with long; Habitat (q) : living, seclusion, there are Yunliang birds choose wood and perch; Taoyuan on the Sea: The hostel is located in Beiao Street, Getou Village, Haizu Natural Village, a total of 10 stone houses, the natural village is about 70 meters above sea level, surrounded by the sea on three sides and the mountain on one side, facing Daqu Island and Xiaoqu Island, and hidden in the lush forest, with unique natural beauty and far from the noise of the leisurely and comfortable, better than the Greek Saint Toni, more like the Taoyuan on the sea. It offers unbeatable views and the comforts of home. Fully customized solid wood furniture, reflecting in the local Marine culture custom decorative paintings and lamps, latex mattresses, latex pillows, Kohler bathroom, air conditioning floor heating, electric curtains and other configurations provide you with high-quality living experience. Take the 30-meter cliff sightseeing elevator, through more than 200 meters of quiet coastal forest plank road, come to Jiuqi sea peach, wine, tea waiting for you. Come to Jiuqi, be a happy person, face the sea from now on, spring flowers.

玖棲坐落在70米高的懸崖之巔，盡收眼底的是無垠的蔚藍大海與挺拔的懸崖峭壁。這里，10幢石屋以階梯式巧妙排布，錯落有致地矗立于山間，融合了海島特色與現(xiàn)代設(shè)計，打造出充滿度假風(fēng)情的康巴藏式海景房和全落地窗海景公共區(qū)域。

Jiuqi is located at the top of a 70-meter-high cliff, with a wide view of the endless blue sea and straight cliffs. Here, 10 stone houses are cleverly arranged in the stepped style, standing in the mountains, integrating the characteristics of the island and modern design, creating a holiday style of Kangba Tibetan sea view room and a sea view public area with floor-to-ceiling Windows.

二、室內(nèi)美學(xué)

RESIDENTIAL DESIGN

全石制建筑，擁有35間海景客房和1幢獨棟海景別墅，每一處細節(jié)都散發(fā)著濃郁的海島風(fēng)情。面朝大海，盡享無邊美景。房內(nèi)設(shè)計簡約而不失格調(diào)，實木家具與自然裝飾畫相得益彰，270°落地窗如同一幅生動的畫卷，將窗外的海景毫無保留地引入室內(nèi)，讓人仿佛置身于海洋之中。

All stone building, with 35 sea view rooms and a single sea view villa, every detail exudes a strong island style. Face the sea and enjoy the endless view. The design of the room is simple and without losing style, solid wood furniture and natural decorative paintings complement each other, 270° floor-to-ceiling Windows are like a vivid picture, and the seascapes outside the window are unreservedly introduced into the interior, making people feel as if they are in the ocean.

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