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隨著全球老齡化加速,養(yǎng)老問(wèn)題日益嚴(yán)重,尤其在日本,老齡化率已經(jīng)突破29%。面對(duì)這一挑戰(zhàn),日本通過(guò)創(chuàng)新的居家護(hù)理和醫(yī)養(yǎng)結(jié)合模式,成功解決了老年人情感需求與健康照護(hù)的雙重難題,同時(shí)也打造了可持續(xù)的商業(yè)模式。居家護(hù)理模式成為日本養(yǎng)老產(chǎn)業(yè)的核心,通過(guò)個(gè)性化服務(wù)、上門護(hù)理以及日間照料中心等方式,讓老年人在家中就能享受到醫(yī)療、護(hù)理和生活照料的全方位服務(wù)。這種模式不僅符合老年人對(duì)“家”的情感依賴,還通過(guò)差異化的服務(wù)和靈活的運(yùn)營(yíng),打破了傳統(tǒng)養(yǎng)老院的封閉局限。
With the acceleration of global aging, the elderly care problem is becoming more and more serious, especially in Japan, the aging rate has exceeded 29%. In the face of this challenge, Japan has successfully solved the dual problem of emotional needs and health care for the elderly through innovative home care and medical care models, while also creating a sustainable business model. Home care model has become the core of Japan's elderly care industry, through personalized services, home care and day care centers, so that the elderly can enjoy a full range of medical, nursing and life care services at home. This model not only conforms to the elderly's emotional dependence on "home", but also breaks the closed limitations of traditional nursing homes through differentiated services and flexible operation.
對(duì)于企業(yè)來(lái)說(shuō),居家護(hù)理模式的商業(yè)邏輯在于:首先,它滿足了龐大的市場(chǎng)需求,約50%的日本老年人選擇居家養(yǎng)老;其次,通過(guò)個(gè)性化服務(wù)提升了客戶黏性,增強(qiáng)了市場(chǎng)競(jìng)爭(zhēng)力;最后,通過(guò)建立“居家+醫(yī)養(yǎng)”一體化服務(wù)閉環(huán),提供了穩(wěn)定的收入來(lái)源,確保了產(chǎn)業(yè)的可持續(xù)發(fā)展。對(duì)于中國(guó)而言,隨著老齡化問(wèn)題的加劇,借鑒日本居家護(hù)理模式,將是破解養(yǎng)老困局、提升服務(wù)質(zhì)量、推動(dòng)康養(yǎng)產(chǎn)業(yè)健康發(fā)展的關(guān)鍵。
For enterprises, the business logic of home care model is: first, it meets the huge market demand, about 50% of the elderly in Japan choose home care; Secondly, through personalized service to enhance customer stickiness, enhance market competitiveness; Finally, by establishing a closed-loop integrated service of "home + medical care", it provides a stable source of income and ensures the sustainable development of the industry. For China, with the aggravation of the aging problem, learning from the Japanese home care model will be the key to solve the old-age dilemma, improve the quality of service, and promote the healthy development of the health care industry.
一、臨安天目山 · 都喜天麗
RESIDENTIAL DESIGN
酒店位于4A級(jí)天目山自然生態(tài)區(qū),放眼遠(yuǎn)眺山巒連綿起伏,停僮蔥翠,清泉叮咚,百鳥鳴唱,西天目山植被覆蓋高達(dá)95%以上,大自然饋贈(zèng)的天然氧吧,素有“大樹華蓋聞九州”之美譽(yù)。作為天目山首家高端國(guó)際品牌酒店,此次更是帶來(lái)了不同尋常的水準(zhǔn)。室內(nèi)設(shè)計(jì)由PS Design璞尚設(shè)計(jì)操刀,大量使用標(biāo)志性中軸對(duì)稱設(shè)計(jì)元素,處處蘊(yùn)含東方美感。歇山式房頂、攢尖頂、傳統(tǒng)蘭納建筑……都喜天麗涵蓋多樣中式元素,盡顯素雅端莊。步入酒店,宜人的精油香氣伴隨著一句親切的“薩瓦迪卡”,意味著這場(chǎng)沉浸式泰國(guó)度假正式啟幕。
The hotel is located in the 4A Tianmushan Natural ecological Zone, overlooking the rolling hills, green, spring ding dong, hundreds of birds singing, the west Tianmushan vegetation coverage of more than 95%, natural oxygen bar as a gift of nature, known as the "tree canopy smell Kyushu" reputation. As the first high-end international brand hotel in Tianmushan, it has brought an unusual level. The interior Design is designed by PS Design, which uses a large number of iconic axisymmetric design elements and contains Oriental beauty everywhere. Mountain roof, spire, traditional Lanna building... Du Xi Tianli covers a variety of Chinese elements, showing a simple elegance. When you step into the hotel, the pleasant aroma of essential oils is accompanied by a cordial "Sawadika", which means that this immersive Thai holiday is officially launched.
酒店占地40畝,采用典型的徽式建筑風(fēng)格,白墻灰瓦,樓與樓之間錯(cuò)落有致。搭配各種富有意境的綠植,使整個(gè)院落充滿了禪意。在中式風(fēng)格的基礎(chǔ)上,進(jìn)行了摩登感的突破,使古今文化融合得更加巧妙精致。房間設(shè)計(jì)簡(jiǎn)約大方,整體以米灰色調(diào)為主,部分家具采用原木質(zhì)感。不同于傳統(tǒng)的方正結(jié)構(gòu),這里對(duì)房間的結(jié)構(gòu)進(jìn)行了大膽創(chuàng)新,凌厲的切割線條讓房間分區(qū)更加明確,不再僅僅是一個(gè)休憩之地。每個(gè)客房都配有觀景陽(yáng)臺(tái)或獨(dú)立庭院,躺著就能欣賞天目山的秀麗景色。粗麻壁布、藤編燈等細(xì)節(jié)處處體現(xiàn)出酒店不俗的品味。
The hotel covers an area of 40 acres, adopting a typical Hui-style architecture, white walls and gray tiles, and scattered between the buildings. With a variety of rich artistic conception of green plants, so that the whole courtyard is full of Zen. On the basis of Chinese style, it has made a breakthrough in modern sense, making the integration of ancient and modern cultures more ingenious and exquisite. The room design is simple and generous, the whole is mainly beige gray color, and some furniture uses log texture. Different from the traditional square structure, the structure of the room here is bold innovation, sharp cutting lines make the room more clear zoning, no longer just a place to rest. Each room has a balcony with a view or a separate courtyard where you can lie down and enjoy the beautiful view of Tianmu Mountain. Coarse hemp wall cloth, rattan lights and other details everywhere reflect the hotel's good taste.
二、配套服務(wù)
RESIDENTIAL DESIGN
酒店設(shè)有一間宴會(huì)廳、兩間多功能廳及戶外草坪,提供寬敞明亮且靈活多變的空間。賓客還可親近自然,在青翠蔥蘢的山地景觀中進(jìn)行遠(yuǎn)足和戶外活動(dòng),享受沉浸式體驗(yàn)的樂(lè)趣。此外,酒店展示了始于唐朝、盛行于宋朝的“天目盞”,其陶泥全部來(lái)自天目山數(shù)十里范圍內(nèi),復(fù)原了當(dāng)時(shí)復(fù)雜的傳統(tǒng)工藝流程。特別是已獲得世界吉尼斯記錄的“韋陀天目盞”,以瓷士成型、黑色底釉高溫?zé)疲⒃诒K壁浮雕純金工藝裝飾韋陀苦薩形象,前后耗時(shí)3年完成。
With a banquet hall, two function rooms and an outdoor lawn, the hotel offers spacious, bright and flexible Spaces. Guests can also get close to nature and enjoy an immersive experience with hiking and outdoor activities in the verdant mountain landscape. In addition, the hotel displays the "Tianmu Cup", which began in the Tang Dynasty and was popular in the Song Dynasty, and its clay is all from within tens of miles of Tianmu Mountain, restoring the complex traditional process at that time. In particular, the "Wetuo Tianmujia", which has obtained the Guinness World Record, took 3 years to complete by forming porcelain, firing black bottom glaze at high temperature, and decorating Wetuo Kusa image with pure gold embossed on the wall of the cup.
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