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文旅行業中的谷子經濟指的是以動漫、游戲、偶像等流行文化元素為主題的周邊商品，如徽章、卡片、掛件等衍生產品的經濟現象。2023年中國“谷子經濟”市場規模已超1200億元。預計未來數年將持續增長，到2029年整體市場規模將超過3000億元。消費趨勢：隨著年輕人對個性化表達和社交需求的追求，“谷子”作為一種情緒價值消費模式，逐漸受到青睞。潮玩行業經歷了從輕奢小眾向大眾平價的演變，這一過程中得到了政策的支持，使得其規模與客群數量持續增長。Z世代成為了潮玩的主力軍，他們的消費行為推動了潮玩經濟的蓬勃發展。隨著消費市場情緒的興起，潮玩行業的面貌愈發多元化，消費場景不斷拓展，文化影響力也日益增強。

The grain economy in the cultural tourism industry refers to the economic phenomenon of peripheral goods, such as badges, cards, pendants and other derivative products, which are themed with popular cultural elements such as animation, games, and idols. In 2023, the market size of China's "millet economy" has exceeded 120 billion yuan. It is expected to continue to grow in the next few years, and the overall market size will exceed 300 billion yuan by 2029. Consumption trend: With young people's pursuit of personalized expression and social needs, "millet" is gradually favored as a consumption model of emotional value. The trend play industry has experienced the evolution from light luxury niche to mass affordable, which has been supported by policies in the process, making its scale and the number of customers continue to grow. Generation Z has become the main force of tide play, and their consumption behavior has promoted the vigorous development of tide play economy. With the rise of consumer market sentiment, the face of the tide play industry is becoming more diversified, the consumption scene is expanding, and the cultural influence is also increasing.

游戲與動漫周邊市場正經歷著迅猛的增長，其中收藏卡牌、卡片以及棉花娃娃展現出巨大的潛力。卡通和動漫周邊產品在促銷活動和展會的推動下，部分品類實現了高速增長，品牌IP的影響力日益集中，中高端毛絨玩具尤為受到消費者的青睞。同時，游戲和電競實物周邊也呈現出波動性增長的趨勢，以米哈游為主導，國乙游戲的周邊產品表現尤為出色。潮玩盲盒的銷售情況起伏不定，但消費者逐漸趨于理性，泡泡瑪特在這一領域保持領先，其價格帶多樣且直播玩法不斷創新。收藏卡牌和卡片市場則受到新品發售的影響，店鋪間的競爭呈現出多樣化態勢。棉花娃娃的銷售穩定中帶有變化，頭部品牌集中度高，衍生品有效帶動了消費。

The games and anime peripheral market is experiencing rapid growth, in which collectible cards, cards and cotton dolls show great potential. Cartoon and animation peripheral products in the promotion of activities and exhibitions, some categories have achieved rapid growth, the influence of brand IP is increasingly concentrated, and high-end plush toys are especially favored by consumers. At the same time, the physical perimeter of games and esports also showed a trend of volatility growth, led by Miha, and the peripheral products of national B games performed particularly well. The sales of tide play blind box ups and downs, but consumers gradually become rational, bubble Mart in this field to maintain the lead, its price with a variety of live play innovation. Collectible cards and card markets are affected by new products, and the competition between stores shows a diversified trend. The sales of cotton dolls are stable with changes, the concentration of head brands is high, and derivatives effectively drive consumption.

市場特點與消費者行為方面，各細分市場均展現出獨特的特點，消費者在不同市場中的需求和行為也存在差異。例如，在卡通和動漫周邊市場，消費者更加注重IP；游戲和電競實物周邊市場則受游戲熱度的影響較大；潮玩盲盒市場追求的是驚喜感；收藏卡牌和卡片市場熱衷于收集與互動；而棉花娃娃市場則受到促銷和聯名活動的影響。

In terms of market characteristics and consumer behavior, each market segment shows its unique characteristics, and consumers' demands and behaviors in different markets are also different. For example, in the cartoon and animation market, consumers pay more attention to IP; The physical market surrounding games and esports is more affected by the popularity of games; The trend of blind box market is the pursuit of surprise; Collectible cards and card markets are passionate about collecting and interacting; The cotton doll market is influenced by promotions and co-branding campaigns.

一、廣西 · 黃姚書院

RESIDENTIAL DESIGN

在廣西的東北部，漓江下游，隱藏著一個不為人知的瑰寶—黃姚古鎮。這座歷經千年的古鎮，如同一幅淡雅的水墨畫，靜靜地鋪展在喀斯特地貌的群山之間。黃姚，一個名字中都帶著古樸與寧靜的地方，以其獨特的魅力，吸引著越來越多的游客前來探尋。黃姚古鎮的歷史可以追溯到宋代，距今已有近千年的歷史。黃姚書院位于古鎮的龍門街上，緊鄰古鎮中心，交通便利。民宿的設計融合了現代與古典的元素，既保留了古鎮的傳統風貌，又融入了現代的設計理念。

In the northeast of Guangxi, on the lower reaches of the Li River, there is a hidden treasure - Huangyao Ancient Town. This ancient town after thousands of years, like an elegant ink painting, quietly spread among the karst landscape of the mountains. Huangyao, a place with simplicity and tranquility in its name, attracts more and more tourists to explore with its unique charm. The history of Huangyao Ancient town can be traced back to the Song Dynasty, which has a history of nearly one thousand years. Huangyao Academy is located on Longmen Street in the ancient town, close to the center of the town, with convenient transportation. The design of the homestay combines modern and classical elements, retaining the traditional style of the town and integrating modern design concepts.

青磚瓦黛，與古鎮山水渾然一體。體驗小橋流水人家的生活情趣。民宿坐擁山水窗景，深藏于古鎮之中，與山野和諧相融。漫步在古韻悠長的石板路上，跨過潺潺流水的小橋，感受千百年來小橋流水人家的獨特韻味。古鎮街頭，青磚瓦黛的建筑群山環抱，綠水環繞，煙火氣息與古樸風情交織，仿佛讓人“夢回漢唐”。在這千年古鎮中，黃姚書院矗立其中，民宿的外觀設計與之相得益彰，古色古香的屋檐、青磚墻面，盡顯古鎮風貌。書院內藏書豐富，客房窗景遠眺群山疊嶂，近觀青磚瓦黛，民宿沿山腳而建，喀斯特地貌的峰林景觀令人嘆為觀止，大自然的鬼斧神工在此展現無遺。

Green brick tile, with the ancient town landscape integrated. Experience the fun of life of Xiaoqiao River family. The homestay has a landscape window view, hidden in the ancient town, and harmonious integration with the mountains. Walk on the ancient stone road, cross the gurgling water bridge, feel the unique charm of the small bridge water family for thousands of years. On the streets of the ancient town, the buildings of green brick and tile are surrounded by mountains, surrounded by green water, and the atmosphere of fireworks and the simplicity of the atmosphere are intertwined, as if people "dream back to Han and Tang Dynasties". In this millennium town, Huangyao Academy stands among them, and the appearance design of the homestay complements it. The antique eaves and green brick walls show the style of the town. There is a wealth of books in the academy, the window view of the guest rooms overlooking the mountains, the close view of the green brick tiles, the guest house is built along the foot of the mountain, the karst landscape of the peak forest landscape is breathtaking, and the uncanny workmanship of nature is fully displayed here.

設計上采用了黑白深沉的色調，而在軟裝上則大膽地選擇了粽橙色系。中庭水院中緩緩升起的水霧，青松矗立其中，讓人心境也隨之沉寂。每間客房都擁有獨特的景致，青川近在咫尺，客房結構高挑，風格淡雅。

In design, this homestay uses black and white deep tones, and in the soft installation is bold to choose reed orange system. The water mist rising slowly in the courtyard of the courtyard, the green pine stands among them, and the mood of people is also silent. Each room has a unique view, Qingchuan is close at hand, the room structure is tall, elegant style.

二、室內美學

RESIDENTIAL DESIGN

民宿的外觀設計與古鎮風格同為一派，古色屋檐，青磚墻面，書院中館藏書有千冊，客房內窗景遠觀群山疊嶂，近看青磚瓦黛，民宿沿山腳而立，喀斯特地貌峰林讓你不得不感嘆大自然的鬼斧神工。

The appearance design of the hostel is the same as the style of the ancient town, the ancient eaves, the green brick walls, the collection of thousands of books in the academy, the window view of the guest room, the mountain peaks, the hostel stands along the foot of the mountain, the karst landscape peak forest makes you have to sigh the uncanny workmanship of nature.

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