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文藝旅居，作為一種新興的居住和生活方式，正在逐漸受到人們的關(guān)注。它不僅僅是一種簡單的旅行或居住方式，更是一種融合了藝術(shù)、文化、休閑和旅游的綜合性體驗(yàn)。明確目標(biāo)群體主要四藝術(shù)家與創(chuàng)意人士：文藝旅居的主要目標(biāo)群體是藝術(shù)家、作家、音樂家等創(chuàng)意人士，他們需要一個(gè)能夠激發(fā)創(chuàng)作靈感的環(huán)境。文藝愛好者：對(duì)于那些熱愛藝術(shù)和文化的人來說，文藝旅居提供了一個(gè)近距離接觸藝術(shù)作品和藝術(shù)家的機(jī)會(huì)。休閑旅游者：普通旅游者也會(huì)被這種獨(dú)特的旅居方式所吸引，他們可以在旅行中體驗(yàn)到不同的文化和藝術(shù)氛圍。

Literary and artistic residence, as a new way of living and life, is gradually attracting people's attention. It is not only a simple way to travel or live, but also a comprehensive experience that combines art, culture, leisure and tourism. The main target groups are artists and creative people: The main target groups of literary and art hostel are creative people such as artists, writers, musicians, who need an environment that can stimulate creative inspiration. Art lovers: For those who love art and culture, art sojourn offers an opportunity to get up close and personal with works of art and artists. Leisure tourists: Ordinary tourists will also be attracted by this unique way of staying, they can experience a different cultural and artistic atmosphere during the trip.

撬動(dòng)更大的休閑和旅游市場(chǎng)，文化旅游的結(jié)合：文藝旅居將文化藝術(shù)與旅游相結(jié)合，吸引了更多的游客前來體驗(yàn)。延長游客停留時(shí)間：通過提供豐富的文化活動(dòng)和藝術(shù)體驗(yàn)，可以延長游客在一個(gè)地方的停留時(shí)間。促進(jìn)地方經(jīng)濟(jì)發(fā)展：文藝旅居的發(fā)展可以帶動(dòng)當(dāng)?shù)氐穆糜螛I(yè)、餐飲業(yè)、住宿業(yè)等相關(guān)產(chǎn)業(yè)的發(fā)展。自然形成商業(yè)閉環(huán)，產(chǎn)業(yè)鏈的形成：從藝術(shù)家的創(chuàng)作到作品的展示、銷售，再到游客的體驗(yàn)和消費(fèi)，形成了一個(gè)完整的產(chǎn)業(yè)鏈。品牌效應(yīng)的建立：成功的文藝旅居項(xiàng)目可以建立起自己的品牌，吸引更多的藝術(shù)家和游客前來。可持續(xù)發(fā)展的模式：通過不斷的創(chuàng)新和發(fā)展，文藝旅居可以成為一種可持續(xù)的商業(yè)模式，為當(dāng)?shù)貛黹L期的經(jīng)濟(jì)效益。

Leverage a larger leisure and tourism market, the combination of cultural tourism: literary residence combines culture and art with tourism, attracting more tourists to come to experience. Extend visitor stay: By offering a wealth of cultural activities and artistic experiences, visitors can extend their stay in a place. Promote local economic development: The development of literary and artistic residence can drive the development of local tourism, catering, accommodation and other related industries. Naturally formed a commercial closed loop, the formation of the industrial chain: from the creation of artists to the display and sale of works, and then to the experience and consumption of tourists, formed a complete industrial chain. Brand building: Successful art projects can establish their own brand and attract more artists and tourists. Sustainable development model: Through continuous innovation and development, literary residence can become a sustainable business model and bring long-term economic benefits to the local area.

一、惠州 · 蘭門村

RESIDENTIAL DESIGN

羅浮山下之名，靈感源自蘇東坡的佳句：“羅浮山下四時(shí)春，盧橘楊梅次第新”，寓意著這里四季如春，生機(jī)盎然。自2023年6月啟幕以來，蘭門村民宿已接待游客15萬人次，經(jīng)營性收入突破1500萬元大關(guān)，實(shí)現(xiàn)了盈利的同時(shí)，也樹立了行業(yè)標(biāo)桿。羅浮山下·蘭門村民宿是福田鎮(zhèn)引進(jìn)社會(huì)資本泰康健投羅浮山經(jīng)營公司通過租用30年的方式，打造成以羅浮山旅游為延伸，獨(dú)棟院落為特色，旅游度假為起點(diǎn)，集旅游、文化、體驗(yàn)于一體的特色康養(yǎng)旅居民宿村落。

The name of Luofu Mountain, inspired by Su Dongpo's aphorism: "Luofu Mountain four times spring, Lu orange Yangmei second new", meaning that here the four seasons like spring, full of vitality. Since its opening in June 2023, Lanmen Village B&B has received 150,000 tourists, and its operating income has exceeded 15 million yuan, achieving profit and setting an industry benchmark. Luofu Mountain · Lanmen Village Homestay is Futian town to introduce social capital Taikang Health to Luofu Mountain management company by renting for 30 years, to create a Luofu Mountain tourism as an extension, a single courtyard as a feature, tourism vacation as a starting point, set tourism, culture, experience in one of the characteristics of the health hostel village.

羅浮山下·蘭門村是由四五十年代的空心村改造而成,總占地面積0.119平方千米,其中客房總面積700平方、6套特點(diǎn)鮮明的小院（21間客房）住宿區(qū)配套田園康養(yǎng)房、餐廳、茶室、親子書屋、酒吧、會(huì)議等。這里不僅有美麗的田園風(fēng)光，還有豐富的農(nóng)耕體驗(yàn)，如采摘番茄、草莓等無公害農(nóng)產(chǎn)品，以及體驗(yàn)農(nóng)耕作業(yè)。此外，蘭門村還提供了適合親子活動(dòng)的設(shè)施，如草坪露營地，以及咖啡館等可以讓游客享受愜意時(shí)光的地方。

Luofushan Lanmen Village is transformed from a hollow village in the 1940s and 1950s, with a total area of 0.119 square kilometers, including a total guest room area of 700 square meters, 6 sets of distinctive small courtyard (21 rooms) accommodation area supporting rural health rooms, restaurants, tea rooms, parent-child libraries, bars, conferences and so on. There are not only beautiful pastoral scenery, but also rich farming experiences, such as picking pollution-free agricultural products such as tomatoes and strawberries, and experiencing farming operations. In addition, Lanmen Village also provides facilities suitable for family activities, such as lawn campgrounds, as well as cafes and other places for visitors to enjoy a relaxing time.

蘭門民宿的設(shè)計(jì)，是對(duì)歷史與現(xiàn)代的完美融合。六棟獨(dú)具匠心的小院，分別以“羅營、花園、郭前、官山、樹崗、旭日”命名，源自博羅縣著名的古村名，每一處都透露著歲月的痕跡與文化的韻味。墻繪能夠?qū)⑻m門村豐富的歷史文化和地方特色以視覺藝術(shù)的形式展現(xiàn)出來。文化展示：通過繪制蘇軾的詩句、傳統(tǒng)農(nóng)耕場(chǎng)景、鄉(xiāng)土生活畫面等，墻繪不僅美化了村落環(huán)境，成為游客的打卡點(diǎn)，也成為了傳承和展示當(dāng)?shù)匚幕闹匾d體。標(biāo)識(shí)牌設(shè)計(jì)風(fēng)格需與村落整體風(fēng)貌相協(xié)調(diào)，融入大自然，采用自然材料，如木頭、石頭、麻繩等，體現(xiàn)鄉(xiāng)村的質(zhì)樸和寧靜。

The design of Lanmen Homestay is a perfect fusion of history and modernity. Six unique courtyards, named after "Luoying, Flower Garden, Guo Qian, Guanshan, Tree Hill, and Rising Sun", are derived from the famous ancient village names in Boluo County, each of which reveals the traces of time and cultural charm. The wall painting can show the rich historical culture and local characteristics of Lanmen village in the form of visual art. Cultural display: By painting Su Shi's poems, traditional farming scenes, and pictures of local life, the wall painting not only beautificates the village environment, but also becomes an important carrier for inheriting and displaying local culture. The design style of the sign plate needs to be coordinated with the overall style of the village, integrate into nature, and use natural materials, such as wood, stone, hemp rope, etc., to reflect the simplicity and tranquility of the countryside.

二、室內(nèi)美學(xué)

RESIDENTIAL DESIGN

民宿的內(nèi)部裝飾巧妙地融入了蘭門村的本土文化精髓，精選竹子、石頭、木頭與瓦片等自然元素，以及展示當(dāng)?shù)厥止に嚻泛吞厣珪嫞荚跔I造一個(gè)既傳統(tǒng)又現(xiàn)代的居住空間。此設(shè)計(jì)理念全面考慮了蘭門村豐富的自然資源、獨(dú)特的文化特色及日益增長的旅游需求，通過細(xì)致入微且全方位的設(shè)計(jì)提升，助力鄉(xiāng)村振興，實(shí)現(xiàn)可持續(xù)發(fā)展目標(biāo)。

The interior decoration of the homestay cleverly incorporates the essence of Lanmen's local culture, selecting natural elements such as bamboo, stone, wood and tiles, as well as displaying local handicrafts and characteristic paintings and calligraphy, aiming to create a traditional and modern living space. This design concept takes full account of Lanmen's rich natural resources, unique cultural characteristics and growing tourism needs, and contributes to rural revitalization and sustainable development goals through a detailed and comprehensive design enhancement.

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