文|Tess

公眾號| Tess外貿Club（Tess_2006）

發現有個小伙伴問了一個很不錯的問題：我想開發客戶，如何給客戶寫一封利他型開發信？

我們開發的客戶通常都是已經有了供應商的，在這種情況下想讓對方把訂單轉移到我這里來有一定難度。

不過呢，也不用灰心，機會都是人創造的，這里面有一定套路，只不過寫郵件之前要考慮一些問題：

• 為什么客戶會愿意更換現有供應商？
• 客戶的“隱痛點”或“潛在需求”在哪里？
• 如何讓客戶“想試試”你的方案？

大致上，從性價比、利潤空間、產品或服務差異、風險與穩定性、新技術或市場趨勢這幾點入手，都會有點效果。

這里有個郵件模板，大家可以根據自己的情況往里套內容就行了。

郵件主題：讓您的供應鏈更穩、更省、更具競爭力

尊敬的XX

我是XX，來自XX公司，主要為（相關行業或客戶類型）提供產品或解決方案。

在了解貴司業務過程里，我注意到貴司已經有一套較為成熟的供應鏈體系和穩定的合作伙伴。

雖然如此，仍想借此機會與您分享一些關于供應鏈優化和潛在風險防范的思考，希望能對貴司的未來規劃起到參考價值。

1. 供應商的優化

我發現貴司的供應商很集中，或依賴度過高，一旦面臨產能不足、交期延誤或質量波動等情況，企業運營勢必受到影響。

有時候，即使與老供應商合作多年，也難免遇到突發狀況。適度引入“備選”或“補充”供應商，可以減少不確定風險。

2.需求升級與技術迭代

行業在不斷更新換代，新工藝、新技術可能帶來更高效率、更優成本或更好品質。

我們在創新工藝與技術整合方面擁有相當的優勢，不僅能為您帶來品質升級，也能幫助您在市場競爭中搶占先機。

如果貴司未來想要豐富產品線或升級現有產品，不妨考慮一下我們公司，我們在這一點有相當的優勢。

3.綜合成本與附加價值

現在市場很卷，大家都在拼價格，但是，僅靠低價未必能真正獲取長遠收益，服務質量、創新能力、后期保障等都非常重要。

我們觀察到，許多企業在尋找“物超所值”的方案：既能降本增效，又能在交付、售后、個性化支持上提供更多附加價值。

而我們恰恰在提供“物超所值”方面做得比較好。

我們的方案既能降本增效，又能在交付速度、售后響應方面有出色表現，幫助客戶在競爭環境中保持優勢。

我們非常期待能以“小而精準”的方式先為貴司提供補充或協助。

如果您對以上思路感興趣，歡迎隨時與我聯系。

感謝您抽出寶貴時間閱讀，期待與您進一步溝通并共同探討更優的供應鏈方案！

Tess

翻譯成英文：

Subject:Building a More Stable, Cost-Effective, and Competitive Supply Chain

Dear XX,

My name isXX, and I representXX Company, where we specialize in providing[products or solutions]for[relevant industries or client types]. While learning more about your business, I noticed that your company already has a well-established supply chain and reliable partners.

Nevertheless, I would like to take this opportunity to share a few thoughts on supply chain optimization and potential risk mitigation, which I hope will prove valuable for your company’s future planning.

1. Optimizing Your Supplier Network

I’ve observed that your suppliers are relatively concentrated, or you may rely heavily on a single source. In the event of insufficient production capacity, delivery delays, or quality fluctuations, business operations could be significantly impacted.

Even longstanding partnerships can encounter unforeseen challenges. Introducing a supplementary or alternative supplier can help reduce these uncertainties and risks.

2. Evolving Needs and Technological Advancements

The industry is constantly evolving, with new processes and technologies emerging that can deliver higher efficiency, better cost-effectiveness, or improved quality.

AtXX Company, we have notable strengths in innovating processes and integrating advanced technologies. We can not only help you upgrade the quality of your products but also enable you to stay ahead in the market.

If your company intends to expand its product range or enhance existing offerings in the future, please consider our solutions—we excel in this area.

3. Total Cost and Added Value

Today’s market is highly competitive, and many companies focus solely on low pricing.However, relying purely on price reduction may not lead to sustainable returns.

Service quality, innovation, and reliable after-sales support are all equally critical.

We’ve seen many businesses seeking solutions that truly offer the “best value for money”: reducing costs while also delivering more in terms of on-time delivery, after-sales service, and personalized support.

This is precisely where we stand out.

Our solutions not only help lower costs and increase efficiency, but also excel in prompt delivery and responsive after-sales service—supporting our clients in maintaining a competitive edge.

We would be delighted to serve as a“small yet precise”supplementary or supportive partner for your business.

If you find these ideas appealing, I encourage you to get in touch at your convenience.

Thank you for taking the time to read this message, and I look forward to discussing how we might work together to further enhance your supply chain.

Best regards,
Tess

希望今天的郵件模板對你寫開發信有啟發。

以上模板，拿走不謝。