中共中央、國(guó)務(wù)院于今年1月印發(fā)的《鄉(xiāng)村全面振興規(guī)劃（2024—2027年）》指出，實(shí)施鄉(xiāng)村振興戰(zhàn)略，是以習(xí)近平同志為核心的黨中央著眼黨和國(guó)家事業(yè)全局作出的重大決策，是新時(shí)代新征程“三農(nóng)”工作的總抓手。為了激發(fā)鄉(xiāng)村發(fā)展活力，讓鄉(xiāng)村生活更加豐富多彩，各地彩票機(jī)構(gòu)也在積極行動(dòng)。

助力鄉(xiāng)村基礎(chǔ)設(shè)施建設(shè)

4月11日，重慶福彩舉行2025“點(diǎn)亮鄉(xiāng)村”太陽(yáng)能路燈公益項(xiàng)目評(píng)審會(huì)。在社會(huì)監(jiān)督員、媒體代表的見(jiàn)證下，對(duì)58個(gè)申報(bào)的公益項(xiàng)目進(jìn)行評(píng)審，最終48個(gè)行政村通過(guò)項(xiàng)目申報(bào)，將有2400盞公益太陽(yáng)能路燈落戶各個(gè)村落。

2021年8月，重慶福彩啟用福彩專項(xiàng)公益金，著力推進(jìn)福彩賦能鄉(xiāng)村振興，連續(xù)四年開(kāi)展“點(diǎn)亮鄉(xiāng)村——福彩公益金資助太陽(yáng)能路燈公益項(xiàng)目”。截至2024年底，重慶福彩累計(jì)對(duì)36個(gè)區(qū)縣的121個(gè)行政村進(jìn)行資助，共計(jì)安裝太陽(yáng)能路燈6130盞，使用公益金900余萬(wàn)元，直接惠及鄉(xiāng)鎮(zhèn)百姓超過(guò)24萬(wàn)人。

拉動(dòng)鄉(xiāng)村文旅產(chǎn)業(yè)發(fā)展

4月20日，廣州市從化區(qū)2025年“千騎游萬(wàn)畝，哈啰綠美行”中國(guó)體育彩票2025年廣州從化騎行活動(dòng)在灣區(qū)農(nóng)芯匯舉行，近千名騎行愛(ài)好者參加活動(dòng)。本次活動(dòng)旨在以全民健身為紐帶，深化農(nóng)文旅體商融合，為創(chuàng)建國(guó)家全民運(yùn)動(dòng)健身模范區(qū)和環(huán)南昆山—羅浮山縣鎮(zhèn)村高質(zhì)量發(fā)展引領(lǐng)區(qū)注入新動(dòng)能。

此次騎行活動(dòng)全程13.14公里，路線串聯(lián)從化萬(wàn)畝良田生態(tài)景觀，以灣區(qū)農(nóng)芯匯為起終點(diǎn)，途經(jīng)石灘水岸、溪灘綠蔭、烏石大橋、潖江河親水濕地等特色景觀節(jié)點(diǎn)，形成一條集生態(tài)觀光、文化體驗(yàn)、農(nóng)業(yè)科普于一體的精品線路。活動(dòng)主辦方還在起終點(diǎn)、途中設(shè)置休息攤位，并邀請(qǐng)了從化農(nóng)投等相關(guān)企業(yè)到場(chǎng)設(shè)攤，介紹流溪甄選系列產(chǎn)品、牛奶等商品。

彩票門店里的特色農(nóng)產(chǎn)品

近兩年，多地彩票機(jī)構(gòu)探索彩票門店融合之路，也有很多代銷者自發(fā)將彩票門店打造成特色農(nóng)產(chǎn)品兼營(yíng)店，不僅貫徹落實(shí)了惠農(nóng)助農(nóng)方針，也滿足了購(gòu)彩群體的多樣化消費(fèi)需求。遼寧省本溪市平山區(qū)第2105000036號(hào)體彩實(shí)體店，從“代言山貨”到兼營(yíng)發(fā)展，走出了一條獨(dú)特的“體彩+”實(shí)踐之路。該店代銷者趙肖一最初因朋友家的農(nóng)產(chǎn)品滯銷，便主動(dòng)提出幫忙在店內(nèi)推廣銷售。

漸漸地，店內(nèi)的農(nóng)產(chǎn)品獲得了眾多好評(píng)，訂貨信息越來(lái)越多，趙肖一便聯(lián)系更多村民提供貨源。現(xiàn)在該店內(nèi)經(jīng)營(yíng)的農(nóng)產(chǎn)品種類豐富：蘑菇、木耳、榛子、松子、核桃、山野菜和圓棗等，都是熱銷產(chǎn)品。在他的精心包裝下，這些農(nóng)產(chǎn)品成為了探親訪友的精美禮盒通過(guò)網(wǎng)絡(luò)銷售到了全國(guó)各地。

豐富鄉(xiāng)村文化生活

近年來(lái)，海南福彩堅(jiān)守公益初心，連續(xù)開(kāi)展“送瓊劇下鄉(xiāng)”公益惠民演出活動(dòng)，豐富鄉(xiāng)村文化生活。2月24日，公益惠民演出走進(jìn)文昌市會(huì)文鎮(zhèn)昌郎村。

在演出現(xiàn)場(chǎng)，舞臺(tái)上演員的精彩表現(xiàn)，引得現(xiàn)場(chǎng)喝彩連連、掌聲不斷，演員演出投入，觀眾看戲入迷，盡管沒(méi)有華麗的舞臺(tái)，但仍抵擋不了大家對(duì)文藝演出的喜愛(ài)。活動(dòng)將優(yōu)秀的瓊劇節(jié)目送到基層百姓身邊，讓大家在家門口就能欣賞到精彩的瓊劇演出，深受村民的廣泛歡迎與好評(píng)。

中央專項(xiàng)彩票公益金繪就美麗鄉(xiāng)村畫(huà)卷

除了各地彩票機(jī)構(gòu)開(kāi)展的助農(nóng)活動(dòng)，中央專項(xiàng)彩票公益金也為鄉(xiāng)村振興做出了巨大的貢獻(xiàn)。自2008年至2023年，中央專項(xiàng)彩票公益金從助力脫貧攻堅(jiān)到推動(dòng)鄉(xiāng)村振興，為改善欠發(fā)達(dá)革命老區(qū)人民的生活、促進(jìn)共同富裕，發(fā)揮了重要作用。

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“十四五”時(shí)期，中央財(cái)政通過(guò)專項(xiàng)彩票公益金支持革命老區(qū)探索具有老區(qū)特色的全面鄉(xiāng)村振興路徑。2021年至2023年，中央財(cái)政累計(jì)安排專項(xiàng)彩票公益金64億元，用于支持革命老區(qū)鄉(xiāng)村振興項(xiàng)目，共支持136個(gè)革命老區(qū)縣實(shí)施2245個(gè)具體項(xiàng)目，其中特色產(chǎn)業(yè)類項(xiàng)目985個(gè)、農(nóng)村人居環(huán)境整治和公益性基礎(chǔ)設(shè)施建設(shè)項(xiàng)目1056個(gè)，有效推進(jìn)了革命老區(qū)鄉(xiāng)村產(chǎn)業(yè)提質(zhì)增效、鄉(xiāng)村建設(shè)提檔升級(jí)、鄉(xiāng)村治理提升改進(jìn)，促進(jìn)了紅色文化和鄉(xiāng)土文化有效傳承，探索了具有革命老區(qū)特色的鄉(xiāng)村振興有效路徑，增強(qiáng)了革命老區(qū)的內(nèi)生發(fā)展動(dòng)力。