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在民宿市場日趨同質化的今天，ATC模式—即農業（Agriculture）、旅游（Tourism）、文化（Culture）的三重驅動，為民宿開發帶來了創新思路和全新經營模式。ATC模式在民宿開發中實現民宿與自然環境、地方文化的深度融合。農業板塊不僅為民宿帶來自然田園景觀，還能通過自采菜園、農耕體驗等互動項目增加游客停留時長；旅游板塊圍繞田園慢生活，植入露營、季節節慶、戶外瑜伽等活動，實現多次消費；文化板塊則深挖本地民俗與手工藝，打造有文化記憶的特色體驗，讓游客真正感受到歸屬感。

In the homestay market increasingly homogenized today, ATC model - namely Agriculture (Agriculture), Tourism (Tourism), Culture (Culture) triple drive, for the homestay development has brought innovative ideas and a new business model. ATC mode realizes the deep integration of homestay with natural environment and local culture in the development of homestay. The agriculture section not only brings a natural pastoral landscape to the homestay, but also increases the length of visitors' stay through interactive programs such as self-harvesting gardens and farming experiences. The tourism sector focuses on rural slow life, implanting camping, seasonal festivals, outdoor yoga and other activities to achieve multiple consumption; The cultural section digs deep into local folk customs and crafts to create a unique experience with cultural memory, so that visitors can truly feel a sense of belonging.

場景即消費力，內容即生產力，情緒即復購力。我們看到的不僅是空間的重新利用，更是文化的再創造和商業的無限可能。從市場看，ATC模式不僅讓民宿實現全年運營，還能通過農業、旅游、文化的相互賦能，打造高復購率和高客單價的田園慢生活產品，形成獨特的品牌標簽，真正實現生態、文化和市場收益的三贏。

The scene is the consumption power, the content is the productivity, and the emotion is the re-purchase power. What we see is not only the reuse of space, but also the re-creation of culture and the infinite possibilities of commerce. From the market point of view, the ATC model not only allows homestas to achieve year-round operation, but also enables agriculture, tourism and culture to mutually empower, create pastoral slow life products with high re-purchase rate and high customer unit price, form a unique brand label, and truly realize the triple win of ecology, culture and market income.

一、回響設計 · 不遠太行

RESIDENTIAL DESIGN

不遠太行，位于河南安陽太行山下的文化度假酒店，自選址至建成，歷經六年精心打造。這里被太行山環抱，既展現了北方山脈的雄偉，又蘊含著南方山水的靈秀?；仨懺O計深入挖掘當地文化與地域特色，從建筑到室內，都回歸自然質樸。在這個百年老村落中，我們修建了一處避世安靜的療愈之所。巍巍太行，洗凈凡塵俗事。太行山如一幅長卷鋪展，令人忘卻歲月喧囂，只想沉浸在此刻的寧靜悠長之中。酒店定位為美學文化度假酒店，融合當地特色，提供淳樸自然的度假體驗。設計上就地取材，以當地的石板巖為材料，作為屋頂和地面。專門定制的軟裝家具材質細膩，延續了酒店一貫秉持的度假生活理念。

Not far from Taihang, the cultural resort hotel located under Taihang Mountain in Anyang, Henan Province, has been carefully built for six years from site selection to completion. Surrounded by the Taihang Mountains, it not only shows the majesty of the northern mountains, but also contains the beauty of the southern mountains. Echo design delves into the local culture and regional characteristics, returning to the natural simplicity from the architecture to the interior. In this century-old village, we have built a quiet place of healing from the world. Lofty Taixing, clean all earthly things. Taihang Mountain is like a long roll, making people forget the hustle and bustle of the years, just want to immerse in the quiet and long at the moment. The hotel is positioned as an aesthetic and cultural resort hotel, integrating local characteristics to provide a simple and natural holiday experience. The design is based on local materials, using local SLATE rock as the material, as the roof and floor. Specially customized soft furnishings are made of delicate materials, which continues the holiday life concept always upheld by the hotel.

在設計上，我們以減少硬裝、重視軟裝為原則。室內墻面采用肌理漆，觸感粗糙自然。可活動的定制家具和擺件填充空間，讓客房如家一般自由松弛。沿階梯而上，門前的水景將山野收入其中。進入開放性的接待區，大面積落地玻璃讓雄偉的山景進入室內，讓你在室內也能親近自然，舒適放松。為了讓空間更有呼吸感，樓梯區的一整面墻留出排列整齊的窗口。陽光照進室內，在光影中行走，在明暗的對比中感受時間的變幻。

In terms of design, we take the principle of reducing hard installation and paying attention to soft installation. Interior wall with texture paint, feel rough natural. Movable custom furniture and ornaments fill the space and make the room feel like home. Up the stairs, the water feature in front of the door encloses the mountains. Entering the open reception area, a large area of floor-to-ceiling glass allows the majestic mountain scenery to enter the room, so that you can be close to nature indoors, comfortable and relaxed. In order to make the space more breathing, a whole wall of the staircase area is set aside with neatly arranged Windows. The sun shines into the room, walking in the light and shadow, feeling the changes of time in the contrast of light and dark.

二、室內美學

INTERIOR AESTHETICS

看山看水獨坐，聽風聽雨高眠。酒店不僅僅是提供停留休息的場所，回響設計更希望帶給你與自然親近、與日常不同的生活方式。合院書房采用圍合式的家具陳設，棉麻的沙發布料、有裂紋的厚重背幾，拉近你與空間的親近感。餐廳取作“入云坪”，兩面落地玻璃可以近距離感受太行撲面而來的氣勢，我們沒有用隔斷分開吧臺和就餐區，讓視野和動線都是自由方便的。

See the mountains see the water sit alone, listen to the wind listen to the rain. The hotel is not only a place to stay and rest, the echo design hopes to bring you closer to nature, and different from the daily lifestyle. The courtyard study uses enclosed furniture furnishings, cotton and linen sofa fabric, cracked heavy back several, narrow your sense of closeness with the space. The restaurant is taken as "into the Yunping", and the two floor-to-ceiling glass sides can feel the momentum of Taihang at close range. We do not use partition to separate the bar and dining area, so that the vision and moving line are free and convenient.

客房的設計理念延續“回歸自然質樸”，以家具、以尺度，以細節完成一場純粹的安靜。家具，是空間情緒的表達。根據酒店氣質定制的軟裝家具，溫潤厚重；柔軟的窗簾有自然的褶皺，微透的光給空間增添一份朦朧，不做過多的裝飾，希望可以讓自然包裹你，讓自然治愈你。夏日聽蟬鳴鳥叫，躲進自在的山野避暑，冬日圍爐而坐，看窗外大雪紛飛的浪漫。這里離城市很遠，離自然、離內心很近。檐廊聽雨，品茶聞香，以詩意的美學享受度假生活。

The design concept of the guest room continues to "return to the natural simplicity", with furniture, scale, and details to complete a pure quiet. Furniture is the expression of space emotion. Soft furniture customized according to the hotel temperament, warm and heavy; Soft curtains have natural folds, micro light to add a hazy space, do not do too much decoration, hope to let nature wrap you, let nature heal you. In summer, listen to cicadas chirping and birds calling, hide in the mountains and wild summer, sit around the stove in winter, and watch the romance of snow flying outside the window. It is far from the city, close to nature and the heart. Listen to the rain, taste the tea and smell the fragrance, enjoy the holiday life with poetic aesthetics.

項目名稱： 不遠 ·太行文化度假酒店

項目類型：建筑

設計方：回響（上海）建筑設計有限公司

項目設計：2021年11月

完成年份：2023年6月

項目地址：河南省安陽市林州石板巖鎮龍床口村

建筑面積：2760㎡

材料：萊姆石、仿洞石瓷磚、黑色實木地板

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