5月2日，新疆博湖縣以單日接待游客12.7萬人次，同比增長94.79%；實現游客總花費6591.43萬元的亮眼數據，再次刷新全域旅游發展紀錄。作為國家全域旅游示范區，博湖縣以“吃住行游購娛”全要素升級為引擎，通過“文旅+”深度融合重塑產業格局，不僅成為旅游經濟的重要增長極，更探索出一條以全域旅游賦能鄉村振興、生態保護與區域協調發展的創新路徑。

環博斯騰湖旅游公路，將博斯騰湖大河口、孔雀海灘、白鷺洲、蓮海世界等景區串聯成“快旅漫游”黃金線 。5月2日，這條“山水林田湖草沙”共生的生態廊道車流如織，自駕游客絡繹不絕。“一路看遍沙漠、湖泊、濕地，還能打卡多個景點，體驗太豐富了！”來自江蘇的游客胡先生一家驅車環湖，沿途拍攝的“左手碧波、右手黃沙”短視頻在朋友圈獲贊無數 。

博斯騰湖大河口景區，作為國家5A級景區，這里推出“水上運動嘉年華”，碰碰船、帆船、水上飛人等30余項娛樂項目吸引各地游客前來觀光旅游。甘肅游客王先生感嘆：“快艇劃過湖面時，水花與陽光交織，像是穿越到了海濱！”

博斯騰湖孔雀海灘景點以星空露營音樂節與篝火晚會成為夜間經濟亮點。房車營地和本土樂隊演出吸引年輕游客駐足，“躺在帳篷里看銀河，聽著民謠喝啤酒，這才是假期的正確打開方式！”烏魯木齊游客張先生在社交平臺分享道 。

博斯騰湖蓮海世界景區野生睡蓮初綻，畫舫游船穿行于蘆葦迷宮，游客沉浸于“塞外江南”的詩意中。白鷺洲景區依托環博斯騰湖旅游公路，沙海相依的奇景成為攝影愛好者的天堂。游客在此騎馬、滑沙，感受“一半湖水一半沙漠”的視覺沖擊。“站在沙梁上看博斯騰湖，仿佛置身油畫中。”浙江游客陳杰贊嘆 。

“博湖禮物”品牌首發，讓文化IP賦能消費升級。5月1日， “一點博禮”文旅消費品牌正式上線，首批推出五大主題系列產品71種，在各旅游景點設置門店9個，成為游客“帶走西海記憶”的首選 。

為了迎接日益增長的游客量，今年，博湖縣加大了旅游服務設施的規劃建設力度。從酒店到特色民宿，從風味餐廳到休閑驛站，各種旅游服務設施一應俱全，為游客提供了全方位、高品質的旅游服務體驗。此外，博湖縣還注重提升旅游從業人員的素質和服務水平，通過培訓、考核等方式不斷提高旅游從業人員的專業技能和服務意識，確保游客在旅途中享受到貼心周到的服務。

“景區工作人員耐心引導，衛生間干凈整潔，連小吃攤都明碼標價，體驗很舒心！”河北游客李先生的反饋道出服務質量提升的成效 。

12.7萬人次的數字，不僅標志著博湖文旅的量級突破，更折射出“中國西海”從觀光旅游向 “體驗經濟+文化認同” 的質變。當游客帶著“一點博禮”禮盒離開時，帶走的不僅是物質商品，更是對多元文化共生的理解、對生態文明價值的認同。這片沙漠與碧水共舞的土地，正以更開放的姿態，書寫著絲路文旅的傳奇。

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