由北京市文旅局攜手肯德基旗下肯悅咖啡打造的全球首個“北京禮物”咖啡社交概念店于4月29日亮相北京市朝陽區安貞橋肯德基餐廳。

作為肯悅咖啡在中國的第1000家門店，“北京禮物”咖啡社交概念店的開幕具有特殊意義。通過打造“咖啡+文化+社交”消費場景，深刻踐行了“購在中國”系列活動目標。

As the 1,000th KCOFFEE Cafe in China, the opening of the store holds special significance. By creating a consumption scenario of "coffee + culture + social", it implements the goals of the "Shopping in China" activities.

“購在中國”

“購在中國”是由商務部等多個部門組織開展的一系列活動，旨在貫徹落實國家關于提振消費、擴大內需的決策部署。其最終目標是通過提升消費能力、改善消費環境和增加優質供給，激發內需增長潛力，打造國際友好的消費環境。

這一系列活動圍繞精品購物、精致美食、精彩展演、精美旅行四大領域，強調首發經濟，舉辦首發、首秀、首展、首演等多種形式的特色活動。旨在推動消費提質升級，提升中國消費市場的吸引力和美譽度。并致力于促進消費市場的活躍與發展，助力經濟的持續增長。

These activities focus on four major areas: quality shopping, exquisite cuisine, exciting performances, and beautiful travel. It also emphasizes the "debut economy" by hosting various first releases, shows, exhibitions, and performances.

Therefore, "Shopping in China" can promote the upgrading of consumption quality and enhance the attractiveness and reputation of China's consumer market. It is also committed to promoting the activity and development of the consumer market, contributing to the sustained growth of the economy.

“北京禮物”咖啡社交概念店在這樣的背景下應運而生，它通過打造創新多元消費場景，給顧客帶來了全新的消費體驗。

The "Beijing gifts" coffee and social concept store emerged in this context, offering customers a new consumption experience by creating innovative and diverse consumption scenarios.

“北京禮物”

“北京禮物”是北京市文化和旅游局打造的文化和旅游創意商品品牌，創立于2011年。14年來，“北京禮物”不斷發掘、吸納優質商品，逐漸成為文化創意商品的資源整合平臺。“北京禮物”成功將中華優秀傳統文化的精髓轉化為精美的文創產品，進一步傳承和創新了優秀的文化遺產，成為展現北京文化魅力的重要窗口。

KCOFFEE Cafe

以“咖啡為媒，文化為魂”，肯悅咖啡將傳統文化與咖啡飲品相融合，打造全新社交場景。

With "coffee as the medium and culture as the soul", KCOFFEE Cafe integrates traditional culture with freshly made beverages to create new social scenarios.

位于北京市朝陽區勝古南里甲34號1幢的全球首個“北京禮物”咖啡社交概念店，成為了集文化體驗、社交互動、品質消費于一體的城市新地標。

Located at Building 1, No 34 Shenggu Nanli, Chaoyang district, the world's first "Beijing gifts" coffee and social concept store has become a new landmark integrating cultural experiences, social interaction, and quality consumption.

“潮流社交空間”

位于門店一層的是肯悅咖啡“潮流社交空間”。顧客在這里可以品嘗到美味的咖啡飲品，包括生椰拿鐵以及在夏天深受歡迎的雪頂咖啡和汽泡咖啡系列。作為百勝中國旗下的獨立咖啡品牌，肯悅咖啡主打價格實惠與產品新穎，深受年輕人的喜愛。

在具有傳統風格的“北京禮物”展示窗下，顧客可以在咖啡香氣的圍繞下盡情社交互動。你可以拿著電腦在此辦公，也可以邀請三五好友在店內度過愉快的咖啡時光。

“城市會客廳”

經過具有北京元素的背景墻，拾級而上，位于門店二層的是“城市會客廳”，這里陳列著“北京禮物”自動售賣機。從精美的復古站牌冰箱貼到可愛精致的兔兒爺雕塑，僅需在屏幕上輕輕一點，即可將精美的“北京禮物”帶回家。

Upstairs, past the Beijing-themed background wall, is the "city living room". In there is the "Beijing gifts" vending machine. From vintage station sign refrigerator magnets to cute and delicate "Lord Rabbit" sculptures, customers can take home beautiful gifts with just a touch of the screen.

除此之外，這家餐廳采用了“三合一”模式。顧客不僅能在這里品嘗肯悅咖啡的飲品，吃到肯德基餐廳的食物，還可以享受到KPRO餐廳的健康能量輕食，滿足了消費者多樣化需求。

顧客們可以在二樓飾有北京特色卡通地標的超長玻璃前盡情打卡拍照，和家人朋友在美食咖啡的陪伴下度過悠閑時光。

隨心消費，悅享美好

開業當天，肯德基中國品牌總經理汪濤先生表示：“今天，肯悅咖啡正式進入“千店時代”，從一線都市到縣城小鎮，從五臺山旅游景區到機場高鐵站，肯悅咖啡的千店版圖，是中國市場消費活力與山河風貌的縮影。”

Wang Tao, general manager of KFC China, said: "Today, KCOFFEE Cafe officially enters the 'thousand-store era'. From first-tier cities to small counties and towns, from the Wutai Mountain tourist area to airports, and high-speed rail stations, KCOFFEE Cafe's thousand-store map is a microcosm of the vitality of the Chinese market and the landscape of the country."

隨心消費，悅享美好。大力提振消費是當前經濟工作的首要任務之一，百勝公司踐行企業社會責任，積極響應政策號召。通過肯悅咖啡概念店創新打造多元消費場景，為消費提質擴容貢獻了連鎖企業的力量。

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