近日，一款產自義烏的“太陽能風扇帽”在海外掀起熱潮，成了不少人的“降溫神器”。

A simple yet ingenious invention from Yiwu, Zhejiang province has taken international social media by storm. The "solar-powered fan hat" has emerged as a sought-after "cooling gadget" for outdoor enthusiasts.

社交媒體視頻截圖

其爆火源于美國一名TikTok博主的父親節禮物視頻。視頻里，博主給正在戶外燒烤的父親送上了父親節禮物——“一頂太陽能風扇帽”。

“這頂帽子是在TikTok上買的，只要不到40美元，還是太陽能供電，這樣你就戴著它戶外燒烤或者打理院子了。”博主舉著帽子向爸爸安利。

The hat's popularity can be traced back to a heartwarming Father's Day video posted by a TikTok creator. The video featured the creator surprising his father, who was barbecuing outdoors, with the unique hat. "Got this on TikTok for under $40! It's solar-powered, so you can wear it while grilling or working in the yard," the creator enthusiastically explained while presenting the gift.

父親戴上帽子后開心地手舞足蹈，說：“別開玩笑了，這得100美元吧。”

社交媒體視頻截圖

這條視頻一經發布便迅速走紅。截至目前，該視頻的播放量已達數百萬次，點贊數超過56萬，評論區更是變成大型“種草”現場。

The father's delighted reaction – dancing with joy and exclaiming, "No way, this must cost like $100!" – instantly resonated with viewers. The video rapidly went viral, amassing millions of views. The comment section transformed into a wave of enthusiastic endorsements.

從今天起，他一定會戴上那頂帽子才出門。

我住在佛羅里達州南部，這頂帽子很適合我在花園里閑逛時戴。

我要給我的老公、準女婿、兒子和兩個姐夫各買一個，他們一定會喜歡的！在院子里干活、燒烤、看橄欖球比賽時都用得上。

據潮新聞，該風扇帽生產廠家的廠長江泳滔介紹：“帽檐內側的這兩個小風扇是核心專利。”

此外，風扇的頂部裝有太陽能板，可以在陽光下自動供電，陰天也能用USB充電，還有檔位可以調節。

Jiang Yongtao, the factory director behind the hat's production, has highlighted its key features. "The core patented technology lies in these two small fans integrated inside the brim," Jiang explained. The fans are powered by solar panels mounted on top of the hat, providing continuous operation in sunlight. For cloudy days or indoor use, the hat also supports USB charging and offers adjustable fan speeds.

江泳滔表示，該款風扇帽當前在海外售價約40美元，上線28天就賣出1.11萬頂，銷售額突破320萬元人民幣。

據鳳凰網財經報道，江泳滔表示，如今工廠完全被訂單“追著跑”。

目前，工廠已經出貨十幾萬頂風扇帽，還有單子源源不斷涌進來。工廠的生產線直接從2條擴充到了6條，排單也已經塞到8月。車間里機器和工人都要“干冒煙了”。

談到為什么會設計這樣一款產品時，江泳滔表示：“簡單說，消費者想要什么樣的東西，我們就去造，就去迭代更新，才能在千變萬化的市場當中生存立足。”

在他看來，雖說只是一頂帽子，但只要設計巧妙、花心思去做，給予消費者更好的使用體驗和情緒價值，一定可以“闖”出一番成績。

When asked about the inspiration behind the design, Jiang emphasized a customer-centric approach: "Simply put, we create and continuously iterate based on what consumers want. This is how we survive and establish ourselves in an ever-changing market."

He believes that even a seemingly simple product like a hat can achieve significant success through clever design, meticulous attention to detail, and a focus on enhancing user experience and emotional resonance.

如今，“中國制造”正在闊步走向海外。如江泳滔所說：這個風扇帽是千千萬萬中國商品的縮影。

你覺得下一個海外爆款會是什么？歡迎評論區留言分享。

編輯：李金昳

實習生：李梓菲

來源： 21世紀英文報 義烏市融媒體中心 潮新聞客戶端 鳳凰網財經

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