住在大灣區(qū)、愛追演唱會的你，一定對這里不陌生——深圳大運中心。

過去一年，這座場館以平均每周2場的高頻節(jié)奏，上演了93場大型賽演活動；今年僅上半年就已舉辦60場，下半年還將迎來32場重磅演出。從周杰倫、五月天演唱會引爆全城酒店“一房難求”，到孫穎莎、王楚欽的球迷跨省追賽，再到刀郎演唱會吸引超60萬人次場外聚集……頂流效應(yīng)讓龍崗區(qū)成為深圳當(dāng)之無愧的“賽演經(jīng)濟第一區(qū)”。

但龍崗的野心不止于此——如何讓一場演唱會的消費力從4小時延伸到48小時？當(dāng)?shù)卣o出的答案是：把票根變成“萬能消費卡”。

一張票根，串起一座城的消費鏈

在龍崗，演唱會門票不再只是入場憑證。憑這張小紙片，粉絲可以解鎖：
?住——37家高端酒店8折+延遲退房
?玩——11家KTV免費歡唱2小時
?吃購游——8大商圈372家商戶折扣，從奶茶“買一送一”到景區(qū)門票立減

這種“票根+”模式，徹底打破了“看完就走”的短時消費困局。以任賢齊演唱會為例，周邊商圈人流量和營業(yè)額同比激增52.6%、31.98%，就連全國游泳冠軍賽這類非娛樂賽事，也帶動了商圈5%以上的營收增長。

寵粉福利背后的商業(yè)邏輯

龍崗區(qū)文旅局負責(zé)人透露，這套玩法的核心在于“流量即留量”：

1. 前端綁定：與大麥等票務(wù)平臺合作，購票時同步推送消費優(yōu)惠，解決“事后才知道優(yōu)惠”的痛點；
2. 生態(tài)閉環(huán)：借鑒杭州亞運會“數(shù)字文旅卡”經(jīng)驗，正開發(fā)電子票根系統(tǒng)，未來憑二維碼即可一碼通吃全城。

下一站：從“演唱會經(jīng)濟”到“城市IP運營”

“票根經(jīng)濟只是起點。”龍崗區(qū)商務(wù)局相關(guān)負責(zé)人表示，下一步將把模式復(fù)制到電競、展覽等領(lǐng)域，同時通過數(shù)據(jù)分析精準(zhǔn)匹配消費偏好——比如為追星族推薦明星同款餐廳，為體育迷定制運動裝備優(yōu)惠。

http://www.gzfxlab.com/index.php/p/1163400.html
http://www.gzfxlab.com/index.php/m/4852316.html
http://www.gzfxlab.com/index.php/m/0525004.html
http://www.gzfxlab.com/index.php/m/8922716.html
http://www.gzfxlab.com/index.php/b/8326037.html
http://www.gzfxlab.com/index.php/p/2605930.html
http://www.gzfxlab.com/index.php/b/6535390.html
http://www.gzfxlab.com/index.php/b/1752313.html
http://www.gzfxlab.com/index.php/b/8494632.html
http://www.gzfxlab.com/index.php/m/1584644.html
http://www.gzfxlab.com/index.php/m/3134628.html
http://www.gzfxlab.com/index.php/b/1048306.html
http://www.gzfxlab.com/index.php/b/3317346.html
http://www.gzfxlab.com/index.php/p/0649092.html
http://www.gzfxlab.com/index.php/m/7876348.html
http://www.gzfxlab.com/index.php/b/1402900.html
http://www.gzfxlab.com/index.php/p/9506753.html
http://www.gzfxlab.com/index.php/m/6827121.html
http://www.gzfxlab.com/index.php/b/7608117.html
http://www.gzfxlab.com/index.php/m/6192752.html
http://www.ncjoy.cn/index.php/p/5624045.html
http://www.ncjoy.cn/index.php/b/7736950.html
http://www.ncjoy.cn/index.php/p/8279353.html
http://www.ncjoy.cn/index.php/b/8618788.html
http://www.ncjoy.cn/index.php/p/1813359.html
http://www.ncjoy.cn/index.php/b/0983014.html
http://www.ncjoy.cn/index.php/p/7783211.html
http://www.ncjoy.cn/index.php/m/0201314.html
http://www.ncjoy.cn/index.php/b/2126984.html
http://www.ncjoy.cn/index.php/p/3070325.html
http://www.ncjoy.cn/index.php/m/4100038.html
http://www.ncjoy.cn/index.php/p/7888417.html
http://www.ncjoy.cn/index.php/p/8959789.html
http://www.ncjoy.cn/index.php/p/1560047.html
http://www.ncjoy.cn/index.php/p/5533856.html
http://www.ncjoy.cn/index.php/m/6036879.html
http://www.ncjoy.cn/index.php/p/4757073.html
http://www.ncjoy.cn/index.php/m/1061539.html
http://www.ncjoy.cn/index.php/m/2162268.html
http://www.ncjoy.cn/index.php/b/6823150.html
http://www.yhzhenjiu.com/index.php/m/6008683.html
http://www.yhzhenjiu.com/index.php/b/1378638.html
http://www.yhzhenjiu.com/index.php/m/0173359.html
http://www.yhzhenjiu.com/index.php/b/1139007.html
http://www.yhzhenjiu.com/index.php/m/1976003.html
http://www.yhzhenjiu.com/index.php/p/3618103.html
http://www.yhzhenjiu.com/index.php/b/7892385.html
http://www.yhzhenjiu.com/index.php/p/1469400.html
http://www.yhzhenjiu.com/index.php/m/0992543.html
http://www.yhzhenjiu.com/index.php/p/6010090.html
http://www.yhzhenjiu.com/index.php/b/5702348.html
http://www.yhzhenjiu.com/index.php/m/9708661.html
http://www.yhzhenjiu.com/index.php/b/5626529.html
http://www.yhzhenjiu.com/index.php/b/1903874.html
http://www.yhzhenjiu.com/index.php/b/3490628.html
http://www.yhzhenjiu.com/index.php/m/4732663.html
http://www.yhzhenjiu.com/index.php/b/0191778.html
http://www.yhzhenjiu.com/index.php/p/7585193.html
http://www.yhzhenjiu.com/index.php/p/6611494.html
http://www.yhzhenjiu.com/index.php/p/2599374.html
http://www.bfjj0769.com/index.php/b/3079915.html
http://www.bfjj0769.com/index.php/p/5562571.html
http://www.bfjj0769.com/index.php/p/7529604.html
http://www.bfjj0769.com/index.php/p/1101152.html
http://www.bfjj0769.com/index.php/b/0108038.html
http://www.bfjj0769.com/index.php/b/0368677.html
http://www.bfjj0769.com/index.php/p/9028723.html
http://www.bfjj0769.com/index.php/b/5327433.html
http://www.bfjj0769.com/index.php/b/8537516.html
http://www.bfjj0769.com/index.php/p/2327884.html
http://www.bfjj0769.com/index.php/b/1595608.html
http://www.bfjj0769.com/index.php/p/0636299.html
http://www.bfjj0769.com/index.php/m/1713432.html
http://www.bfjj0769.com/index.php/b/0578374.html
http://www.bfjj0769.com/index.php/p/3267394.html
http://www.bfjj0769.com/index.php/p/2428361.html
http://www.bfjj0769.com/index.php/b/5641225.html
http://www.bfjj0769.com/index.php/p/0180989.html
http://www.bfjj0769.com/index.php/p/9641741.html
http://www.bfjj0769.com/index.php/m/4774050.html
http://dlsalt.com.cn/index.php/p/6381845.html
http://dlsalt.com.cn/index.php/m/9865013.html
http://dlsalt.com.cn/index.php/b/9939391.html
http://dlsalt.com.cn/index.php/m/2618342.html
http://dlsalt.com.cn/index.php/p/4359920.html
http://dlsalt.com.cn/index.php/m/8619496.html
http://dlsalt.com.cn/index.php/m/2635910.html
http://dlsalt.com.cn/index.php/m/2667291.html
http://dlsalt.com.cn/index.php/m/4636927.html
http://dlsalt.com.cn/index.php/m/7949896.html
http://dlsalt.com.cn/index.php/b/6675820.html
http://dlsalt.com.cn/index.php/p/9439976.html
http://dlsalt.com.cn/index.php/b/6108155.html
http://dlsalt.com.cn/index.php/m/5547720.html
http://dlsalt.com.cn/index.php/b/2693901.html
http://dlsalt.com.cn/index.php/m/3866906.html
http://dlsalt.com.cn/index.php/b/9441158.html
http://dlsalt.com.cn/index.php/b/4381546.html
http://dlsalt.com.cn/index.php/p/6418106.html
http://dlsalt.com.cn/index.php/m/8851900.html
http://pcyc28.com/index.php/b/7534970.html
http://pcyc28.com/index.php/p/8162435.html
http://pcyc28.com/index.php/m/6032153.html
http://pcyc28.com/index.php/m/7321822.html
http://pcyc28.com/index.php/m/9343528.html
http://pcyc28.com/index.php/p/9871972.html
http://pcyc28.com/index.php/b/7499544.html
http://pcyc28.com/index.php/m/8013122.html
http://pcyc28.com/index.php/p/8100196.html
http://pcyc28.com/index.php/p/0857688.html
http://pcyc28.com/index.php/p/2312973.html
http://pcyc28.com/index.php/p/1657855.html
http://pcyc28.com/index.php/b/4755813.html
http://pcyc28.com/index.php/m/5358199.html
http://pcyc28.com/index.php/b/7102535.html
http://pcyc28.com/index.php/m/7059963.html
http://pcyc28.com/index.php/m/6991110.html
http://pcyc28.com/index.php/b/8727883.html
http://pcyc28.com/index.php/p/1136810.html
http://pcyc28.com/index.php/p/0512543.html
http://www.vloglite.cn/index.php/m/2339124.html
http://www.vloglite.cn/index.php/b/0504645.html
http://www.vloglite.cn/index.php/m/0864526.html
http://www.vloglite.cn/index.php/b/3809223.html
http://www.vloglite.cn/index.php/b/6940957.html
http://www.vloglite.cn/index.php/m/2132905.html
http://www.vloglite.cn/index.php/b/3504035.html
http://www.vloglite.cn/index.php/p/8975197.html
http://www.vloglite.cn/index.php/m/8429763.html
http://www.vloglite.cn/index.php/m/0128578.html
http://www.vloglite.cn/index.php/p/0735586.html
http://www.vloglite.cn/index.php/b/6088895.html
http://www.vloglite.cn/index.php/m/1366682.html
http://www.vloglite.cn/index.php/p/2070944.html
http://www.vloglite.cn/index.php/m/4287675.html
http://www.vloglite.cn/index.php/p/2462911.html
http://www.vloglite.cn/index.php/m/7054009.html
http://www.vloglite.cn/index.php/b/7590204.html
http://www.vloglite.cn/index.php/p/7795954.html
http://www.vloglite.cn/index.php/p/2302046.html
http://www.inhow.com/index.php/b/5042423.html
http://www.inhow.com/index.php/b/1122525.html
http://www.inhow.com/index.php/b/0188697.html
http://www.inhow.com/index.php/p/9632701.html
http://www.inhow.com/index.php/p/9605761.html
http://www.inhow.com/index.php/m/3823673.html
http://www.inhow.com/index.php/b/1895968.html
http://www.inhow.com/index.php/m/3851729.html
http://www.inhow.com/index.php/m/8900240.html
http://www.inhow.com/index.php/b/1259173.html
http://www.inhow.com/index.php/b/7009139.html
http://www.inhow.com/index.php/p/9874795.html
http://www.inhow.com/index.php/p/4827326.html
http://www.inhow.com/index.php/b/1323558.html
http://www.inhow.com/index.php/p/1333579.html
http://www.inhow.com/index.php/b/9158668.html
http://www.inhow.com/index.php/p/0884620.html
http://www.inhow.com/index.php/m/7315707.html
http://www.inhow.com/index.php/m/9513037.html
http://www.inhow.com/index.php/p/3125028.html
http://www.baopaikj.com/index.php/m/1301495.html
http://www.baopaikj.com/index.php/p/5625166.html
http://www.baopaikj.com/index.php/p/2017255.html
http://www.baopaikj.com/index.php/p/5800969.html
http://www.baopaikj.com/index.php/m/2606368.html
http://www.baopaikj.com/index.php/p/0553216.html
http://www.baopaikj.com/index.php/m/4055270.html
http://www.baopaikj.com/index.php/b/5390955.html
http://www.baopaikj.com/index.php/b/1127908.html
http://www.baopaikj.com/index.php/b/7909392.html
http://www.baopaikj.com/index.php/m/4395752.html
http://www.baopaikj.com/index.php/b/4755031.html
http://www.baopaikj.com/index.php/p/4112121.html
http://www.baopaikj.com/index.php/p/8526858.html
http://www.baopaikj.com/index.php/b/8366429.html
http://www.baopaikj.com/index.php/b/2563776.html
http://www.baopaikj.com/index.php/m/7716670.html
http://www.baopaikj.com/index.php/b/0589626.html
http://www.baopaikj.com/index.php/p/2643705.html
http://www.baopaikj.com/index.php/m/0853013.html

當(dāng)其他城市還在為“演唱會能否回本”糾結(jié)時，龍崗已算清了更遠的賬：用一場演出撬動十倍消費，用一張票根綁定一座城的忠誠度。這種“文旅搭臺、全業(yè)唱戲”的思維，或許正是新消費時代的破題密鑰。