最近，中國短劇在美國市場(chǎng)大受歡迎，一些三線演員的日薪甚至暴漲了7倍。短短一年，中國短劇在美總收入高達(dá)1.51億美元，占海外市場(chǎng)近65%。

Chinese short dramas are making a surprising splash in the US entertainment market. According to recent industry data, Chinese short dramas generated a staggering $151 million in the United States alone over the past year, accounting for nearly 65 percent of their total overseas revenue. Some third-tier actors working on these productions have also seen their daily rates skyrocket by as much as sevenfold, as demand for localized versions continues to surge.

僅2024年，知名短劇平臺(tái)ReelShort在美國市場(chǎng)下載量突破2500萬次，成為現(xiàn)象級(jí)應(yīng)用。

豪門恩怨、替嫁嬌妻、狼人吸血鬼等短劇橋段俘獲了大批北美觀眾的心。數(shù)據(jù)顯示，50歲以上的美國女性為觀看短劇，付費(fèi)率高達(dá)50%，是國內(nèi)同類觀眾的5倍。短劇《花花公子的替嫁嬌妻》成本僅17萬美元，卻獲得了200萬美元收入。

Plots filled with feuding families, forced marriages, and supernatural creatures like werewolves and vampires are striking a chord, particularly among older viewers. In fact, women over 50 in the US have shown an unexpectedly strong appetite for these bite-sized dramas with a 50 percent paid subscription rate — five times higher than their counterparts in China.

據(jù)路透社報(bào)道，中國短劇之所以能大賣，關(guān)鍵在于劇情反轉(zhuǎn)密集、節(jié)奏緊湊，觀眾通勤或排隊(duì)時(shí)也能刷上幾集。每集結(jié)尾常留下懸念，例如男主撞見女友劈腿，想知道接下來發(fā)生什么？那就得付費(fèi)解鎖下一集。

Key to the commercial success of these films are plot twists that keep people paying as they scroll while commuting or in line at a grocery store. Episodes often end with a hook — such as a boyfriend walking in on his partner with another man — and viewers have to pay for the next episode to find out what happened.

有觀眾在社交平臺(tái)發(fā)帖：“劇情狗血得離譜，但我真的停不下來！”

中國短劇還成功帶火了一批中文流行詞匯：在TikTok上，北美粉絲們學(xué)著用蹩腳的漢語念出“霸總”、“替嫁”、“贅婿”等詞匯，成了短視頻里的新梗。

中國電影人高峰日前也公開表示，靠“抄中國作業(yè)”的方法在美國拍短劇，累計(jì)票房已經(jīng)超過7000萬美元。他稱，1年能拍出45部短劇，“50%的演員是今天收工馬上拿現(xiàn)金”，每天的工資發(fā)放額為7.5萬美元。

Chinese filmmaker Gao Feng recently revealed that his short drama adaptations shot in the US have grossed more than $70 million in total. "We've produced 45 short dramas in one year," Gao said. "About 50 percent of our actors get paid in cash immediately after wrapping each day," with daily payouts totaling $75,000.

據(jù)報(bào)道，去年由高峰執(zhí)導(dǎo)的短劇《離婚的億萬富翁女繼承人》（

The Divorced Billionaire Heiress

One of Gao's biggest successes,

The Divorced Billionaire Heiress

界面新聞消息稱，短劇自媒體“短劇自習(xí)室”創(chuàng)始人梁麗麗日前在介紹海外短劇發(fā)展現(xiàn)狀時(shí)表示，在位列海外前20的短劇應(yīng)用當(dāng)中，有18款來自中國團(tuán)隊(duì)背景，其中頭部效應(yīng)明顯，僅4%的平臺(tái)就占了80%的市場(chǎng)收益。從海外市場(chǎng)的份額分布來看，歐美地區(qū)貢獻(xiàn)最大，東南亞緊隨其后，然后依次是拉美、日本和韓國。

DataEye數(shù)據(jù)顯示，2025年第一季度，全球有超2.7億人次下載中國短劇。截至3月，海外市場(chǎng)上的中國短劇App已增至237款，同比去年增長近4倍。

Data from DataEye shows that in the first quarter of 2025, Chinese short drama apps recorded over 270 million downloads globally. By March, the number of Chinese short drama apps active in overseas markets had reached 237, nearly four times more than the same period last year.

不過，針對(duì)中國短劇在海外爆火，也有業(yè)內(nèi)人士提出了“冷思考”。STOREEL聯(lián)合創(chuàng)始人張睿指出，基于 “最大公約數(shù)” 開發(fā)題材雖能降低風(fēng)險(xiǎn)，但也可能限制創(chuàng)新。因此，在短劇出海過程中，需平衡原創(chuàng)與本土化內(nèi)容的比例，探索創(chuàng)新發(fā)展路徑。

However, Zhang Rui, co-founder of production company STOREEL, warned that although relying too heavily on formulaic plots and universally familiar tropes may reduce risk, it also stifle innovation. He urged the industry to strike a balance between original storytelling and local market adaptation, calling for more creative exploration as Chinese short dramas go global.

來源：界面新聞 路透社 網(wǎng)絡(luò)等

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