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2025年的療愈經(jīng)濟(jì)將引領(lǐng)新鄉(xiāng)村文旅的風(fēng)潮。作為鄉(xiāng)村振興戰(zhàn)略的核心，無(wú)論是露營(yíng)、度假、農(nóng)場(chǎng)還是鄉(xiāng)村新型產(chǎn)業(yè)，都融合了文化、旅游與農(nóng)業(yè)，為游客提供親近自然和體驗(yàn)鄉(xiāng)村文化的平臺(tái)。隨著療愈經(jīng)濟(jì)的加入，這一創(chuàng)新體系將在2025年進(jìn)一步釋放鄉(xiāng)村文旅的潛力。

The healing economy of 2025 will lead the wave of new rural cultural tourism. As the core of the rural revitalization strategy, whether it is camping, holidays, farms or new rural industries, they integrate culture, tourism and agriculture, providing tourists with a platform to get close to nature and experience rural culture. With the inclusion of the healing economy, this innovative system will further unlock the potential of rural cultural tourism in 2025.

如何通過(guò)“治愈經(jīng)濟(jì)”賦能文旅項(xiàng)目？深入挖掘鄉(xiāng)村文化資源：每個(gè)鄉(xiāng)村都蘊(yùn)藏著獨(dú)特的文化和歷史。通過(guò)對(duì)這些資源的精心挖掘與合理利用，我們可以打造出具有地方特色的鄉(xiāng)村旅游產(chǎn)品，吸引游客體驗(yàn)不一樣的鄉(xiāng)土風(fēng)情。推動(dòng)農(nóng)旅融合發(fā)展：農(nóng)業(yè)與旅游業(yè)是鄉(xiāng)村經(jīng)濟(jì)的兩大支柱。促進(jìn)這兩者的融合，不僅能夠豐富鄉(xiāng)村旅游的內(nèi)容，還能有效提升當(dāng)?shù)鼐用竦慕?jīng)濟(jì)收入，實(shí)現(xiàn)雙贏。打造輕松愉悅的空間：在快節(jié)奏的城市生活之外，人們?cè)絹?lái)越向往自然中的寧?kù)o與放松。因此，建設(shè)特色度假民宿，提供沉浸式療愈體驗(yàn)，成為滿足現(xiàn)代人追求心靈慰藉的重要方式之一。傳遞正能量：“20分鐘公園理論”告訴我們，即使什么都不做，每天花20分鐘時(shí)間待在公園里也足以改善心情。鼓勵(lì)大家多接觸大自然，讓心靈得到片刻安寧，從而更好地面對(duì)生活中的挑戰(zhàn)。

How to empower cultural tourism projects through the "Healing Economy"? Dig deep into rural cultural resources: Each village contains a unique culture and history. Through careful excavation and rational use of these resources, we can create rural tourism products with local characteristics, attracting tourists to experience different local customs. Promote the integrated development of agriculture and tourism: agriculture and tourism are the two pillars of rural economy. Promoting the integration of the two can not only enrich the content of rural tourism, but also effectively improve the economic income of local residents and achieve a win-win situation. Create a relaxed and pleasant space: Outside of the fast-paced urban life, people increasingly yearn for peace and relaxation in nature. Therefore, the construction of characteristic holiday homestays to provide immersive healing experience has become one of the important ways to satisfy modern people's pursuit of spiritual comfort. Channel positive energy: The "20-minute park theory" tells us that spending 20 minutes a day in the park is enough to improve our mood, even if we do nothing at all. Encourage more contact with nature, so that the mind can get a moment of peace, so as to better face the challenges in life.

一、銀川 · 夏多蘭酒莊

RESIDENTIAL DESIGN

賀蘭山東麓的得天獨(dú)厚的自然條件，吸引了國(guó)內(nèi)頭部民宿品牌大樂(lè)之野在此投資建設(shè)夏多蘭酒莊。經(jīng)過(guò)三年精心打造，酒莊占地200畝，年產(chǎn)葡萄酒40噸。其創(chuàng)新之處在于對(duì)傳統(tǒng)葡萄酒產(chǎn)業(yè)的升級(jí)與改造，將葡萄酒產(chǎn)業(yè)與民宿、旅游等多元化發(fā)展，吸引了大量客群來(lái)到葡萄酒原產(chǎn)地，領(lǐng)略藍(lán)天白云、星空天籟之美，形成了一個(gè)完整的產(chǎn)業(yè)鏈條。自開業(yè)以來(lái)，共接待客人4000人次，平均入住率約為60%，其中90%的客群是年輕人。

The unique natural conditions at the eastern foot of Helan Mountain have attracted the domestic leading home-stay brand Dale Wild to invest in the construction of Chateolan Winery. After three years of careful construction, the winery covers an area of 200 acres and produces 40 tons of wine annually. Its innovation lies in the upgrading and transformation of the traditional wine industry, diversifying the development of the wine industry with guest houses and tourism, attracting a large number of customers to the wine origin, enjoying the beauty of the blue sky, white clouds and starry sky, forming a complete industrial chain. Since its opening, it has received 4,000 guests with an average occupancy rate of about 60%, 90% of whom are young people.

酒莊的設(shè)計(jì)理念巧妙融合了現(xiàn)代美學(xué)與葡萄酒文化，打造出一種獨(dú)特的“民宿+酒莊+定制”體驗(yàn)?zāi)Ｊ健Ｍ庥^簡(jiǎn)約而優(yōu)雅，與周圍的自然環(huán)境和諧相融；內(nèi)部則洋溢著濃厚的藝術(shù)氛圍，每一個(gè)細(xì)節(jié)都透露出匠心獨(dú)運(yùn)的精神，仿佛引領(lǐng)游客步入一個(gè)夢(mèng)幻般的童話世界。“夏多蘭”—寧夏賀蘭山東麓葡萄酒產(chǎn)區(qū)的美譽(yù)，源自其古稱“多蘭”。民宿擁有地上建筑面積2495.8平方米，地下建筑面積565.2平方米。設(shè)計(jì)師匠心獨(dú)運(yùn)，將舊工廠車間煥新為環(huán)繞溫室花園景觀的客房及品酒大廳，餐廳則坐落于酒莊觀景最佳處，讓賓客在用餐時(shí)盡覽賀蘭山的壯麗風(fēng)光；賓客可沉浸于藍(lán)天白云、星空天籟之下，體驗(yàn)種植采摘、釀造品鑒的樂(lè)趣，享受休閑度假的全新酒莊生活方式，盡情品味美酒佳釀與自然和諧共生之美。

Skillfully integrate the wine culture of the eastern foot of Helan Mountain with the original ecological homestay culture, and innovate to create a new realm of immersive experience of "homestay + winery + customization". "Xia Dolan" - the reputation of the wine region at the eastern foot of Helan Mountain in Ningxia derives from its ancient name "Dolan". The property has an above-ground floor area of 2495.8 square meters and an underground floor area of 565.2 square meters. The designer has transformed the old factory workshop into rooms and wine tasting halls surrounded by conservatory garden views. The restaurant is located in the best view of the winery, allowing guests to enjoy the magnificent scenery of Helan Mountain while dining. Guests can immerse themselves in the blue sky, white clouds and the sound of the starry sky, experience the fun of planting, picking, brewing and tasting, enjoy the new winery lifestyle of leisure and vacation, and enjoy the beauty of harmonious coexistence between fine wine and nature.

二、特色亮點(diǎn)

RESIDENTIAL DESIGN

"民宿和葡萄酒很像，能表現(xiàn)風(fēng)土，又有人情味兒，都能把陌生人變成朋友”；大樂(lè)之野·夏多蘭酒莊在國(guó)內(nèi)應(yīng)該是第一家酒莊+民宿的目的地住宿產(chǎn)品。釀酒本身是一個(gè)非常理性的的產(chǎn)業(yè)，通過(guò)住宿+餐飲+體驗(yàn)，能讓越來(lái)越多人對(duì)賀蘭山東麓這片土地產(chǎn)生深刻鮮活的記憶，帶給大家更多浪漫的回憶。

"Homestays, like wine, can express the local culture, but also have a human flavor, and can turn strangers into friends"; The Chateau de la Cherdoland should be the first chateau + homestay destination accommodation product in the country. Winemaking itself is a very rational industry. Through accommodation + catering + experience, more and more people can have a profound and fresh memory of the land at the eastern foot of Helan Mountain and bring more romantic memories to everyone.

在這里感受到了極致的浪漫。這種浪漫，是游客從葡萄園逛到酒窖，近距離見證了采摘、釀造、灌裝的整個(gè)過(guò)程，然后回到葡萄園中，支起小桌，開啟這瓶紅酒，配著寧夏羊肉……酒莊的公共區(qū)域設(shè)施豐富，包括野有食餐廳、野有集市、野有咖咖啡館、戲水池及酒窖等，滿足游客多樣化的需求。餐廳提供豐富美食選擇，從地道寧夏菜到精致西餐應(yīng)有盡有，品酒區(qū)更讓游客在品嘗美食的同時(shí)，盡享葡萄酒的醇厚芬芳。

I feel the ultimate romance here. This kind of romance is that visitors walk from the vineyard to the wine cellar, witness the whole process of picking, brewing and filling at close range, and then return to the vineyard, set up a small table, open the bottle of red wine, with Ningxia lamb... The public areas of the winery are rich in facilities, including wild food restaurant, wild market, wild cafe, wading pool and wine cellar, to meet the diverse needs of visitors. The restaurant offers a variety of food options, from authentic Ningxia cuisine to exquisite Western food, and the wine tasting area allows visitors to enjoy the mellow fragrance of wine while tasting the food.

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