近日，善達網上線新產品“善達輿情”，隨即便引發公益行業的廣泛關注。“善達輿情”致力于為公益行業提供專業的公益輿情監測服務，可通過大數據和智能采集技術對海量數據進行即時搜集、分析和預警。目前提供包括免費輿情基礎服務和付費定制服務兩大版塊內容，可為公益人即時了解傳播動態、分析周邊環境提供渠道，也能滿足不同公益機構多樣需求，包括但不僅限于提供專業輿情報告、為輿情走勢提出合理建議等，這有望緩解公益行業輿情市場供需失衡的局面。?

因為技術、人才、資金等問題，公益輿情市場長期存在供需失衡的問題，眾多公益機構在項目傳播效果、負面輿情監測、傳播策略制定等方面的需求無法得到有效落實。

為滿足公益行業對輿情市場的需求，推動公益行業建設，善達網經過兩年探索，為公益行業打磨出提供輿情服務的專業輿情監測平臺“善達輿情”，該平臺甫一上線便受到業界廣泛關注。

據善達輿情負責人表示，善達輿情創建于2016年，通過兩年小范圍試驗摸索，已對輿情技術進行了升級改造，如今已具備面向國內公益慈善行業相關機構，為其提供行業洞察、輿情監測、傳播分析等服務的能力，“善達輿情將幫助國內公益慈善機構了解自身品牌及傳播情況，隨時了解、發現關鍵資訊，為機構品牌建設、傳播策略制定和領導決策提供行業支持”。

據介紹，善達輿情可利用智能采集技術、數據挖掘技術等大數據處理手段，通過對海量數據信息的自動獲取、管理、挖掘、分析、展示等，為公益人提供專業的輿情服務。公益從業者可在善達輿情準確了解想要追蹤的自身傳播、同業傳播、行業動態等基本相關信息。

基于公益行業對輿情需求的基本判斷，善達輿情提供包括免費基礎輿情服務和付費定制服務兩大版塊內容。

基礎服務(免費版)面向公益組織、社會企業等機構免費開放，使用者可根據善達輿情公益詞庫查詢、獲取包括但不限于傳播稿件效果監測、傳播趨勢、傳播渠道、情感走向等相關信息，即時了解所需動態、分析周邊環境并為工作決策提供科學依據。

對于需要外部智力提供輿情分析報告等個性化服務，善達輿情也通過定制服務(付費版)滿足不同公益機構多樣需求，提供包括但不限于專業常規輿情報告(日報、周報、月報、季報、年報等)、專題報告、數據定制、文本分析等服務，能夠更為精準獲取所需信息動態、全面掌握重大輿情事件信息，并為其研判新階段輿情走勢提出合理可行建議。

善達輿情現已覆蓋20000余家資訊站點，近10000家論壇社區，以及主流微博、微信公眾號、博客、問答等全覆蓋，對網絡新聞、報紙期刊、論壇、貼吧、搜索引擎等進行7*24小時實時監測，自動調節信息采集頻率，對信息進行實時采集，最短采集頻率2分鐘/次，保證信息在最短時間呈現給用戶，全方位立體性展示相關信息，并可通過郵件第一時間傳遞重點信息，掌握一手輿情資訊。

目前，善達輿情已與多家公益組織及公益行業平臺達成合作。

善達網是專注于公益領域整合傳播的新媒體平臺，以揚善傳播為核心，旨在搭建公眾、政府、非營利組織及企業相交相知、互信互動的信息橋梁，向國內外公益機構、企業CSR部門提供“項目咨詢”、“公益報道”、“整合傳播”、“輿情管理”四大特色業務，涵蓋公益項目全生命周期的管理與服務。目前已成功服務了國內數十個具有廣泛影響力的公益機構及企業，并建立起了良好的合作關系，贏得合作伙伴的高度認可。

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