近日，善達(dá)網(wǎng)上線新產(chǎn)品“善達(dá)輿情”，隨即便引發(fā)公益行業(yè)的廣泛關(guān)注。“善達(dá)輿情”致力于為公益行業(yè)提供專業(yè)的公益輿情監(jiān)測(cè)服務(wù)，可通過大數(shù)據(jù)和智能采集技術(shù)對(duì)海量數(shù)據(jù)進(jìn)行即時(shí)搜集、分析和預(yù)警。目前提供包括免費(fèi)輿情基礎(chǔ)服務(wù)和付費(fèi)定制服務(wù)兩大版塊內(nèi)容，可為公益人即時(shí)了解傳播動(dòng)態(tài)、分析周邊環(huán)境提供渠道，也能滿足不同公益機(jī)構(gòu)多樣需求，包括但不僅限于提供專業(yè)輿情報(bào)告、為輿情走勢(shì)提出合理建議等，這有望緩解公益行業(yè)輿情市場(chǎng)供需失衡的局面。?

因?yàn)榧夹g(shù)、人才、資金等問題，公益輿情市場(chǎng)長期存在供需失衡的問題，眾多公益機(jī)構(gòu)在項(xiàng)目傳播效果、負(fù)面輿情監(jiān)測(cè)、傳播策略制定等方面的需求無法得到有效落實(shí)。

為滿足公益行業(yè)對(duì)輿情市場(chǎng)的需求，推動(dòng)公益行業(yè)建設(shè)，善達(dá)網(wǎng)經(jīng)過兩年探索，為公益行業(yè)打磨出提供輿情服務(wù)的專業(yè)輿情監(jiān)測(cè)平臺(tái)“善達(dá)輿情”，該平臺(tái)甫一上線便受到業(yè)界廣泛關(guān)注。

據(jù)善達(dá)輿情負(fù)責(zé)人表示，善達(dá)輿情創(chuàng)建于2016年，通過兩年小范圍試驗(yàn)摸索，已對(duì)輿情技術(shù)進(jìn)行了升級(jí)改造，如今已具備面向國內(nèi)公益慈善行業(yè)相關(guān)機(jī)構(gòu)，為其提供行業(yè)洞察、輿情監(jiān)測(cè)、傳播分析等服務(wù)的能力，“善達(dá)輿情將幫助國內(nèi)公益慈善機(jī)構(gòu)了解自身品牌及傳播情況，隨時(shí)了解、發(fā)現(xiàn)關(guān)鍵資訊，為機(jī)構(gòu)品牌建設(shè)、傳播策略制定和領(lǐng)導(dǎo)決策提供行業(yè)支持”。

據(jù)介紹，善達(dá)輿情可利用智能采集技術(shù)、數(shù)據(jù)挖掘技術(shù)等大數(shù)據(jù)處理手段，通過對(duì)海量數(shù)據(jù)信息的自動(dòng)獲取、管理、挖掘、分析、展示等，為公益人提供專業(yè)的輿情服務(wù)。公益從業(yè)者可在善達(dá)輿情準(zhǔn)確了解想要追蹤的自身傳播、同業(yè)傳播、行業(yè)動(dòng)態(tài)等基本相關(guān)信息。

基于公益行業(yè)對(duì)輿情需求的基本判斷，善達(dá)輿情提供包括免費(fèi)基礎(chǔ)輿情服務(wù)和付費(fèi)定制服務(wù)兩大版塊內(nèi)容。

基礎(chǔ)服務(wù)(免費(fèi)版)面向公益組織、社會(huì)企業(yè)等機(jī)構(gòu)免費(fèi)開放，使用者可根據(jù)善達(dá)輿情公益詞庫查詢、獲取包括但不限于傳播稿件效果監(jiān)測(cè)、傳播趨勢(shì)、傳播渠道、情感走向等相關(guān)信息，即時(shí)了解所需動(dòng)態(tài)、分析周邊環(huán)境并為工作決策提供科學(xué)依據(jù)。

對(duì)于需要外部智力提供輿情分析報(bào)告等個(gè)性化服務(wù)，善達(dá)輿情也通過定制服務(wù)(付費(fèi)版)滿足不同公益機(jī)構(gòu)多樣需求，提供包括但不限于專業(yè)常規(guī)輿情報(bào)告(日?qǐng)?bào)、周報(bào)、月報(bào)、季報(bào)、年報(bào)等)、專題報(bào)告、數(shù)據(jù)定制、文本分析等服務(wù)，能夠更為精準(zhǔn)獲取所需信息動(dòng)態(tài)、全面掌握重大輿情事件信息，并為其研判新階段輿情走勢(shì)提出合理可行建議。

善達(dá)輿情現(xiàn)已覆蓋20000余家資訊站點(diǎn)，近10000家論壇社區(qū)，以及主流微博、微信公眾號(hào)、博客、問答等全覆蓋，對(duì)網(wǎng)絡(luò)新聞、報(bào)紙期刊、論壇、貼吧、搜索引擎等進(jìn)行7*24小時(shí)實(shí)時(shí)監(jiān)測(cè)，自動(dòng)調(diào)節(jié)信息采集頻率，對(duì)信息進(jìn)行實(shí)時(shí)采集，最短采集頻率2分鐘/次，保證信息在最短時(shí)間呈現(xiàn)給用戶，全方位立體性展示相關(guān)信息，并可通過郵件第一時(shí)間傳遞重點(diǎn)信息，掌握一手輿情資訊。

目前，善達(dá)輿情已與多家公益組織及公益行業(yè)平臺(tái)達(dá)成合作。

善達(dá)網(wǎng)是專注于公益領(lǐng)域整合傳播的新媒體平臺(tái)，以揚(yáng)善傳播為核心，旨在搭建公眾、政府、非營利組織及企業(yè)相交相知、互信互動(dòng)的信息橋梁，向國內(nèi)外公益機(jī)構(gòu)、企業(yè)CSR部門提供“項(xiàng)目咨詢”、“公益報(bào)道”、“整合傳播”、“輿情管理”四大特色業(yè)務(wù)，涵蓋公益項(xiàng)目全生命周期的管理與服務(wù)。目前已成功服務(wù)了國內(nèi)數(shù)十個(gè)具有廣泛影響力的公益機(jī)構(gòu)及企業(yè)，并建立起了良好的合作關(guān)系，贏得合作伙伴的高度認(rèn)可。

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