自2024年10月18日起，MINI官方宣布對(duì)兩款電動(dòng)車型進(jìn)行價(jià)格調(diào)整，全新電動(dòng)MINI COOPER的起售價(jià)降至14.88萬(wàn)元，而全新電動(dòng)MINI ACEMAN的起售價(jià)也降至16.39萬(wàn)元。降價(jià)之后，不到15萬(wàn)即可擁有全新電動(dòng)MINI，那么，究竟哪款配置的MINI更適合在近期入手呢。

全新電動(dòng)MINI作為光束汽車的首款量產(chǎn)車型，于今年7月6日上市。在當(dāng)今新能源汽車市場(chǎng)風(fēng)起云涌的背景下，MINI作為經(jīng)典小車領(lǐng)域的佼佼者，其電動(dòng)化的轉(zhuǎn)型無(wú)疑是一次深思熟慮的戰(zhàn)略決策。畢竟從MINI誕生至今，這款經(jīng)典小車已經(jīng)從一款產(chǎn)品演變成一種文化標(biāo)志，并擁有龐大的粉絲群體，正因如此，在燃油車時(shí)代我們幾乎很少?gòu)漠a(chǎn)品的價(jià)格方面去討論MINI的價(jià)值。

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但面對(duì)電動(dòng)化的轉(zhuǎn)型，全新電動(dòng)MINI也深刻的意識(shí)到，在如今的電動(dòng)車市場(chǎng)，除了要照顧到用戶的情緒價(jià)值，也要考慮到用戶對(duì)價(jià)格的敏感程度。因此，經(jīng)過(guò)價(jià)格調(diào)整后，全新電動(dòng)MINI的價(jià)格已經(jīng)達(dá)到了極具吸引力的水平，尤其是藝術(shù)家車型，不論是MINI COOPER還是MINI ACEMAN，其性價(jià)比甚至超越了經(jīng)典派車型。對(duì)于追求個(gè)性和品質(zhì)的消費(fèi)者來(lái)說(shuō)，這無(wú)疑是一個(gè)不容錯(cuò)過(guò)的購(gòu)車良機(jī)。

根據(jù)現(xiàn)在的配置分析，MINI COOPER系列已經(jīng)取消了入門款的大玩家車型，調(diào)整后的COOPER E 經(jīng)典派車型售價(jià)為14.88萬(wàn)元，較之前的20.98萬(wàn)元下降了6.1萬(wàn)元。COOPER SE 藝術(shù)家車型售價(jià)為18.28萬(wàn)元，較之前的23.98萬(wàn)元下降了5.7萬(wàn)元。COOPER SE 賽車手車型售價(jià)為19.48萬(wàn)元，較之前的25.98萬(wàn)元下降了6.5萬(wàn)元。

同樣，MINI ACEMAN系列也取消了入門款的大玩家車型，調(diào)整后的ACEMAN E 經(jīng)典派車型售價(jià)為16.39萬(wàn)元，較之前的22.99萬(wàn)元下降了6.6萬(wàn)元。ACEMAN SE 藝術(shù)家車型售價(jià)為19.79萬(wàn)元，較之前的25.99萬(wàn)元下降了6.2萬(wàn)元。ACEMAN SE 賽車手車型售價(jià)為20.99萬(wàn)元，較之前的27.99萬(wàn)元下降了7.0萬(wàn)元。

從購(gòu)買和用車角度來(lái)看，全新電動(dòng)MINI藝術(shù)家版本不僅集承了MINI的經(jīng)典設(shè)計(jì)元素，更在細(xì)節(jié)上進(jìn)行了全面升級(jí)。其圓形OLED屏幕、雙向投影以及多至8種數(shù)字化體驗(yàn)?zāi)Ｊ剑岏{駛者能夠享受到前所未有的科技感和未來(lái)感。此外，全速域的加速曲線研發(fā)以及ARB+DSCi等先進(jìn)技術(shù)的應(yīng)用，更是讓全新電動(dòng)MINI在性能上達(dá)到了新的高度。

尺寸方面，全新電動(dòng)MINI COOPER的長(zhǎng)寬高分別為3858×1756×1458毫米，軸距為2526毫米。不同配置的車型，在性能參數(shù)上會(huì)有細(xì)微差異，COOPER SE藝術(shù)家車型的CLTC純電續(xù)航為452公里，使用的是前置單電機(jī)。在三元鋰電池容量為51.5千瓦時(shí)的相同基礎(chǔ)上，電機(jī)最大功率為160千瓦，最大扭矩為330牛·米。這樣的性能水平，不僅比入門版的經(jīng)典派車型的動(dòng)力輸出更有力，而且令其零百加速時(shí)間達(dá)到了7.1秒。

全新電動(dòng)MINI的加速曲線經(jīng)過(guò)精心研發(fā)，能夠在不同速度下提供穩(wěn)定的加速性能，讓駕駛者感受到更加流暢的駕駛體驗(yàn)。ARB（主動(dòng)后輪轉(zhuǎn)向）和DSCi（動(dòng)態(tài)穩(wěn)定控制系統(tǒng)升級(jí)版）的聯(lián)合應(yīng)用，讓全新電動(dòng)MINI在操控性上達(dá)到了新的高度，無(wú)論是在高速行駛還是緊急變道時(shí)，都能保持穩(wěn)定的行駛姿態(tài)。

配置方面，之所以說(shuō)藝術(shù)家車型的性價(jià)比，甚至超越了經(jīng)典派車型。是因?yàn)樵诮祪r(jià)調(diào)整后，藝術(shù)家車型配置的豐富程度，對(duì)日常用車的購(gòu)車用戶更加友好。相比于經(jīng)典派車型，增加了前排座椅加熱、方向盤加熱、主駕按摩和電動(dòng)可調(diào)節(jié)座椅記憶，并且?guī)в兄悄苋嚐o(wú)鑰匙進(jìn)入，具備NFC鑰匙和數(shù)字鑰匙功能。

全新電動(dòng)MINI的IPA系統(tǒng)不僅具備智能語(yǔ)音交互功能，更能夠根據(jù)不同情境提供6種情感反饋，讓駕駛者與車輛之間建立更加緊密的聯(lián)系。全景天窗、LED互動(dòng)前大燈、車內(nèi)攝像頭等配置，增加了全新電動(dòng)MINI藝術(shù)家車型的自在格調(diào)。當(dāng)用戶拒絕千車一面的同時(shí)，也需要享受現(xiàn)代科技帶來(lái)的便利舒適。因此，我們強(qiáng)烈推薦消費(fèi)者選擇藝術(shù)家版本，它不僅能在性能上帶來(lái)意想不到的驚喜，實(shí)現(xiàn)原汁原味的MINI卡丁車般的駕駛體驗(yàn)，更能夠滿足您對(duì)顏值的極致追求。

此次全新電動(dòng)MINI推出的限時(shí)禮遇策略，不僅是對(duì)消費(fèi)者需求的精準(zhǔn)把握，更是對(duì)市場(chǎng)趨勢(shì)的深刻洞察。通過(guò)這一策略，MINI不僅為消費(fèi)者提供了更加豐富的購(gòu)車選擇，更彰顯了其在新能源汽車市場(chǎng)的堅(jiān)定決心和強(qiáng)大實(shí)力。從目前的終端市場(chǎng)表現(xiàn)來(lái)看，價(jià)格調(diào)整后的全新電動(dòng)MINI已經(jīng)率先激發(fā)了市場(chǎng)的活力，當(dāng)價(jià)格不再是用戶選擇MINI的束縛，那么MINI也將給予用戶超出價(jià)格本身的樂(lè)趣。綜上所述，全新電動(dòng)MINI不僅依然是一款經(jīng)典小車，更是一款集顏值、性能與科技于一身的電動(dòng)潮流座駕。在限時(shí)禮遇政策的加持下，你還在為如何擁有一款全新電動(dòng)MINI而猶豫不決嗎？