海風(fēng)徐徐,踏浪嬉戲。五月的山海天,漫長(zhǎng)的海岸線上,摻雜著海風(fēng)與花香,充斥著人間的煙火與江湖,吸引了無(wú)數(shù)游客紛至沓來(lái)。
近日,品橙旅游發(fā)布的《數(shù)讀:2025 年五一假期旅游市場(chǎng)晴雨表》統(tǒng)計(jì)數(shù)據(jù)顯示,在技術(shù)創(chuàng)新中心監(jiān)測(cè)的85家國(guó)家級(jí)旅游度假區(qū)中,日照山海天旅游度假區(qū)以137.94的深度游客量指數(shù)位列榜首。連續(xù)兩年登榜深度游客量首位,這一成績(jī)的背后,是山海天文旅從“流量”到“流量”的蛻變,也是山海天旅游度假區(qū)在文旅融合發(fā)展道路上不斷探索與實(shí)踐的成果。
山海天,這顆黃海之畔熠熠生輝的明珠,山、海、灣、城相依,擁有得天獨(dú)厚的地理位置,這里既有好客山東的實(shí)誠(chéng)熱情,更有海濱城市的獨(dú)特魅力,迷人的山海與風(fēng)土人情,絕美的自然風(fēng)光與城市人文相融合,有著令人見(jiàn)之傾心的魔力。
五一假期,從人頭攢動(dòng)的陽(yáng)光海岸露營(yíng)公園到百花齊放的杜鵑花博覽園,從音樂(lè)燃情的星島藍(lán)碳計(jì)劃到親子度假的森林公園……治愈力十足的假日體驗(yàn),自然流淌于這片山海之間。
盤點(diǎn)這個(gè)“五一”小假期,山海天文旅強(qiáng)勁的市場(chǎng)活力、消費(fèi)潛力和發(fā)展動(dòng)力讓人欣喜不已,各大景區(qū)、酒店、民宿保持高位運(yùn)行,人氣滿滿,根據(jù)百度大數(shù)據(jù)平臺(tái)顯示,今年度假區(qū)接待省內(nèi)外游客量同比去年增長(zhǎng)27.3%,文旅對(duì)消費(fèi)的溢出效應(yīng)更加明顯。在這背后,離不開(kāi)多維發(fā)力。
近年來(lái),山海天旅游度假區(qū)充分發(fā)揮自身的資源優(yōu)勢(shì),聚焦文旅市場(chǎng)新需求,全力打造全域文旅消費(fèi)新體驗(yàn)。豐富多元的活動(dòng)、特色鮮明的場(chǎng)景,共同交織出度假在山海天的“詩(shī)與遠(yuǎn)方”。而不斷上新得新場(chǎng)景、新業(yè)態(tài)、新玩法,則讓山海天與更多元化的人群連接越來(lái)越深。
上水音樂(lè)季
“五一”假期,“逃離職場(chǎng)·逃離地球”上水音樂(lè)季在星島藍(lán)碳計(jì)劃景區(qū)綻放,不同風(fēng)格的音樂(lè)人齊聚,為樂(lè)迷提供全方位、沉浸式的視聽(tīng)盛宴。在海邊的沙灘上,大家一起吶喊、合唱,盡顯假日的釋放和松弛。在臥龍山街道蘇家村,一場(chǎng)“茶和天下·暢游山海”的春日盛宴,為游客們呈現(xiàn)了一場(chǎng)茶香四溢的風(fēng)情之旅。北海路的中國(guó)杜鵑花博覽園,數(shù)萬(wàn)株杜鵑花競(jìng)相綻放,爭(zhēng)奇斗艷,讓人目不暇接。
陽(yáng)光海岸綠道成為了游客們的打卡勝地,游客漫步在這條蜿蜒的海岸步道上,既能聽(tīng)到海浪輕拍沙灘的悅耳聲音,又能欣賞到郁郁蔥蔥的綠植,海天一線的美景盡收眼底,宛如一幅動(dòng)人的畫卷。
木育森林
“穿林到海”小火車
日照海濱國(guó)家森林公園木育森林、“穿林到海”小火車全面開(kāi)放,獨(dú)特的木質(zhì)游樂(lè)設(shè)施和親近自然的理念吸引了大量親子家庭;海洋美學(xué)館則憑借別具一格的建筑風(fēng)格與豐富的海洋文化展示,成為文藝青年和攝影愛(ài)好者的心頭好。
“山海見(jiàn)子牙”夜游項(xiàng)目
喬家墩子
當(dāng)夜幕輕垂,華燈初上, “東海上人姜子牙” 沉浸式夜游項(xiàng)目,將古老的海洋傳說(shuō)和現(xiàn)代的光影藝術(shù)相結(jié)合,為游客打造出一場(chǎng)如夢(mèng)如幻的夜游體驗(yàn),讓山海天的夜晚變得更加絢麗多彩。“邂逅那片海,狂歡步行街”陽(yáng)光海岸那片海步行街盛大開(kāi)業(yè),與喬家墩子“這有海”星光市集、海集·灘西、太公島三路美食街交相輝映,成為最火爆的夜間消費(fèi)區(qū)。
民宿經(jīng)濟(jì)作為地方經(jīng)濟(jì)的重要組成部分,在山海天旅游度假區(qū)也發(fā)展得如火如荼。今年“五一”假期,“滿房”喜報(bào)刷屏山海天民宿人的“朋友圈”:全區(qū)1670多家精品民宿開(kāi)門迎客,它們不僅為游客提供了溫馨舒適的棲息之所,更豐富了地方的旅游文化。在山海天打造特色主題民宿活動(dòng)帶動(dòng)下,區(qū)內(nèi)的民宿正逐步向 “可住可玩可體驗(yàn)” 的方向發(fā)展。游客們?cè)谶@里可以體驗(yàn)到當(dāng)?shù)氐拿袼罪L(fēng)情,品嘗到地道的美食,真正感受到山海天的獨(dú)特魅力。
兩城河口國(guó)家濕地公園白鷺
在追求經(jīng)濟(jì)發(fā)展的同時(shí),山海天旅游度假區(qū)始終將生態(tài)保護(hù)放在重要位置。兩城河口國(guó)家濕地公園的建設(shè),為保護(hù)濱海濕地及其生態(tài)環(huán)境奠定了堅(jiān)實(shí)基礎(chǔ)。通過(guò)綜合治理,河道水質(zhì)得到明顯改善,潮間帶的生物多樣性逐漸恢復(fù)。如今,這里不僅是眾多珍稀鳥類的棲息地,也是游客們親近自然、了解生態(tài)保護(hù)知識(shí)的好去處。良好的生態(tài)環(huán)境不僅提高了居民的生活質(zhì)量,也為游客呈現(xiàn)出一幅人與自然和諧共生的美好畫面。
五一假期期間,山海天旅游度假區(qū)的火爆并非偶然。正是因?yàn)檫@些實(shí)實(shí)在在的舉措,才吸引了大量游客前來(lái)觀光度假,一步步讓“流量”到“流量”,從“網(wǎng)紅”到“長(zhǎng)紅”,豐富的旅游產(chǎn)品、優(yōu)質(zhì)的服務(wù)體驗(yàn)以及良好的生態(tài)環(huán)境,共同編織成一條政策賦能、場(chǎng)景創(chuàng)新、服務(wù)升級(jí)、城市氣質(zhì)提升的綜合之路。
這里有“山海相連、海天一色”的自然風(fēng)光,有時(shí)尚與浪漫并存的海濱風(fēng)情。展望未來(lái),隨著更多利好政策的出臺(tái)、更多創(chuàng)新場(chǎng)景的打造,山海天旅游度假區(qū)也必將以更加開(kāi)放的姿態(tài)迎接八方來(lái)客,讓“魅力、實(shí)力、活力、幸福、奮進(jìn)山海天”的品牌更加響亮,讓“山海游”的故事更加精彩。https://www.heima88.com/data/news.php/95722.html
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