海風(fēng)徐徐，踏浪嬉戲。五月的山海天，漫長(zhǎng)的海岸線上，摻雜著海風(fēng)與花香，充斥著人間的煙火與江湖，吸引了無(wú)數(shù)游客紛至沓來(lái)。

近日，品橙旅游發(fā)布的《數(shù)讀：2025 年五一假期旅游市場(chǎng)晴雨表》統(tǒng)計(jì)數(shù)據(jù)顯示，在技術(shù)創(chuàng)新中心監(jiān)測(cè)的85家國(guó)家級(jí)旅游度假區(qū)中，日照山海天旅游度假區(qū)以137.94的深度游客量指數(shù)位列榜首。連續(xù)兩年登榜深度游客量首位，這一成績(jī)的背后，是山海天文旅從“流量”到“流量”的蛻變，也是山海天旅游度假區(qū)在文旅融合發(fā)展道路上不斷探索與實(shí)踐的成果。

山海天，這顆黃海之畔熠熠生輝的明珠，山、海、灣、城相依，擁有得天獨(dú)厚的地理位置，這里既有好客山東的實(shí)誠(chéng)熱情，更有海濱城市的獨(dú)特魅力，迷人的山海與風(fēng)土人情，絕美的自然風(fēng)光與城市人文相融合，有著令人見(jiàn)之傾心的魔力。

五一假期，從人頭攢動(dòng)的陽(yáng)光海岸露營(yíng)公園到百花齊放的杜鵑花博覽園，從音樂(lè)燃情的星島藍(lán)碳計(jì)劃到親子度假的森林公園……治愈力十足的假日體驗(yàn)，自然流淌于這片山海之間。

盤點(diǎn)這個(gè)“五一”小假期，山海天文旅強(qiáng)勁的市場(chǎng)活力、消費(fèi)潛力和發(fā)展動(dòng)力讓人欣喜不已，各大景區(qū)、酒店、民宿保持高位運(yùn)行，人氣滿滿，根據(jù)百度大數(shù)據(jù)平臺(tái)顯示，今年度假區(qū)接待省內(nèi)外游客量同比去年增長(zhǎng)27.3%，文旅對(duì)消費(fèi)的溢出效應(yīng)更加明顯。在這背后，離不開(kāi)多維發(fā)力。

近年來(lái)，山海天旅游度假區(qū)充分發(fā)揮自身的資源優(yōu)勢(shì)，聚焦文旅市場(chǎng)新需求，全力打造全域文旅消費(fèi)新體驗(yàn)。豐富多元的活動(dòng)、特色鮮明的場(chǎng)景，共同交織出度假在山海天的“詩(shī)與遠(yuǎn)方”。而不斷上新得新場(chǎng)景、新業(yè)態(tài)、新玩法，則讓山海天與更多元化的人群連接越來(lái)越深。

上水音樂(lè)季

“五一”假期，“逃離職場(chǎng)·逃離地球”上水音樂(lè)季在星島藍(lán)碳計(jì)劃景區(qū)綻放，不同風(fēng)格的音樂(lè)人齊聚，為樂(lè)迷提供全方位、沉浸式的視聽(tīng)盛宴。在海邊的沙灘上，大家一起吶喊、合唱，盡顯假日的釋放和松弛。在臥龍山街道蘇家村，一場(chǎng)“茶和天下·暢游山海”的春日盛宴，為游客們呈現(xiàn)了一場(chǎng)茶香四溢的風(fēng)情之旅。北海路的中國(guó)杜鵑花博覽園，數(shù)萬(wàn)株杜鵑花競(jìng)相綻放，爭(zhēng)奇斗艷，讓人目不暇接。

陽(yáng)光海岸綠道成為了游客們的打卡勝地，游客漫步在這條蜿蜒的海岸步道上，既能聽(tīng)到海浪輕拍沙灘的悅耳聲音，又能欣賞到郁郁蔥蔥的綠植，海天一線的美景盡收眼底，宛如一幅動(dòng)人的畫卷。

木育森林

“穿林到海”小火車

日照海濱國(guó)家森林公園木育森林、“穿林到海”小火車全面開(kāi)放，獨(dú)特的木質(zhì)游樂(lè)設(shè)施和親近自然的理念吸引了大量親子家庭；海洋美學(xué)館則憑借別具一格的建筑風(fēng)格與豐富的海洋文化展示，成為文藝青年和攝影愛(ài)好者的心頭好。

“山海見(jiàn)子牙”夜游項(xiàng)目

喬家墩子

當(dāng)夜幕輕垂，華燈初上， “東海上人姜子牙” 沉浸式夜游項(xiàng)目，將古老的海洋傳說(shuō)和現(xiàn)代的光影藝術(shù)相結(jié)合，為游客打造出一場(chǎng)如夢(mèng)如幻的夜游體驗(yàn)，讓山海天的夜晚變得更加絢麗多彩。“邂逅那片海，狂歡步行街”陽(yáng)光海岸那片海步行街盛大開(kāi)業(yè)，與喬家墩子“這有海”星光市集、海集·灘西、太公島三路美食街交相輝映，成為最火爆的夜間消費(fèi)區(qū)。

民宿經(jīng)濟(jì)作為地方經(jīng)濟(jì)的重要組成部分，在山海天旅游度假區(qū)也發(fā)展得如火如荼。今年“五一”假期，“滿房”喜報(bào)刷屏山海天民宿人的“朋友圈”：全區(qū)1670多家精品民宿開(kāi)門迎客，它們不僅為游客提供了溫馨舒適的棲息之所，更豐富了地方的旅游文化。在山海天打造特色主題民宿活動(dòng)帶動(dòng)下，區(qū)內(nèi)的民宿正逐步向 “可住可玩可體驗(yàn)” 的方向發(fā)展。游客們?cè)谶@里可以體驗(yàn)到當(dāng)?shù)氐拿袼罪L(fēng)情，品嘗到地道的美食，真正感受到山海天的獨(dú)特魅力。

兩城河口國(guó)家濕地公園白鷺

在追求經(jīng)濟(jì)發(fā)展的同時(shí)，山海天旅游度假區(qū)始終將生態(tài)保護(hù)放在重要位置。兩城河口國(guó)家濕地公園的建設(shè)，為保護(hù)濱海濕地及其生態(tài)環(huán)境奠定了堅(jiān)實(shí)基礎(chǔ)。通過(guò)綜合治理，河道水質(zhì)得到明顯改善，潮間帶的生物多樣性逐漸恢復(fù)。如今，這里不僅是眾多珍稀鳥類的棲息地，也是游客們親近自然、了解生態(tài)保護(hù)知識(shí)的好去處。良好的生態(tài)環(huán)境不僅提高了居民的生活質(zhì)量，也為游客呈現(xiàn)出一幅人與自然和諧共生的美好畫面。

五一假期期間，山海天旅游度假區(qū)的火爆并非偶然。正是因?yàn)檫@些實(shí)實(shí)在在的舉措，才吸引了大量游客前來(lái)觀光度假，一步步讓“流量”到“流量”，從“網(wǎng)紅”到“長(zhǎng)紅”，豐富的旅游產(chǎn)品、優(yōu)質(zhì)的服務(wù)體驗(yàn)以及良好的生態(tài)環(huán)境，共同編織成一條政策賦能、場(chǎng)景創(chuàng)新、服務(wù)升級(jí)、城市氣質(zhì)提升的綜合之路。

這里有“山海相連、海天一色”的自然風(fēng)光，有時(shí)尚與浪漫并存的海濱風(fēng)情。展望未來(lái)，隨著更多利好政策的出臺(tái)、更多創(chuàng)新場(chǎng)景的打造，山海天旅游度假區(qū)也必將以更加開(kāi)放的姿態(tài)迎接八方來(lái)客，讓“魅力、實(shí)力、活力、幸福、奮進(jìn)山海天”的品牌更加響亮，讓“山海游”的故事更加精彩。https://www.heima88.com/data/news.php/95722.html
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