在全球商業格局重塑的當下，可持續轉型已成為企業制勝的關鍵。本次北大-UCL MBA大師課，我們誠邀UCL管理學院Paolo Taticchi教授為我們帶來“通過企業的可持續轉型建立競爭優勢”的主題分享。他將從理論與實踐層面剖析企業可持續轉型的路徑，揭示如何在綠色浪潮中構建獨特競爭優勢，為企業發展提供前沿智慧與戰略指引。

主題：通過企業的可持續轉型建立競爭優勢（Building a Competitive Advantage through the Sustainable Transformation of Business）

時間：2025年5月24日（周六）18:30-20:30

地點：北京大學國家發展研究院（具體待報名成功后通知）

議程：

• 18:30-19:00 北大國發院MBA項目介紹（中文）

  于斌：北大國發院BiMBA商學院助理院長，北大國發院MBA中心主任、職業發展部主任

• 19:00-20:00 主題講座：通過企業的可持續轉型建立競爭優勢（英文）

  Paolo Taticchi：倫敦大學學院管理學院戰略與可持續發展教授、副院長

• 20:00-20:30 Q&A +自由交流

費用：免費

嘉賓介紹：

Paolo Taticchi is a professor in Strategy and Sustainability & School Deputy Director (MBA, Global Engagement, Executive Education) at UCL School of Management.

Highly active in executive education, Paolo has trained thousands of managers and executives of Fortune Global 500 companies; and is a sought-after speaker regularly invited to give keynote talks at world-class academic, governmental and industry events.

Paolo's research on corporate sustainability and performance measurement is internationally recognised. Paolo's last book is titled “Corporate Sustainability in Practice” and was published in January 2021.

Outside of the academy, Paolo has significant consultancy experience in the fields of strategy, education, and sustainability. He has worked in this capacity for firms of various sizes, and in a range of different industries. Today, he advises (or serves in the advisory board) influential organisations and is one of the scientific advisors of the Ministry for the Ecological Transition in Italy.

He has received numerous awards for the impact of his work. His projects, quotes and opinions have been featured over 350 times in international media outlets. In 2021, Paolo was indicated by Italian’s leading business daily Sole 24 Ore as the most influential Italian under the age of 40.

The keynote speech 'Building a Competitive Advantage through the Sustainable Transformation of Business' is an important viewpoint from the new book 'How to Be Sustainable' written by Paolo and Melina Corvaglia-Charrey (a researcher at UCL School of Management).

About the book:In a world grappling with the climate crisis and other pressing challenges, bold leadership is crucial. How to Be Sustainable reveals strategies for lasting success, bridging the gap between awareness and action—while over 90% of leaders acknowledge sustainability's importance, only 60% have a strategy, often an inadequate one. Drawing on insights from top Chief Sustainability Officers at companies like Microsoft and Enel Group, authors Paolo Taticchi and Melina Corvaglia-Charrey provide practical tools and real-world examples to help leaders at all levels drive meaningful change and build a better future.

北京大學國家發展研究院MBA

北京大學國家發展研究院（簡稱“國發院”）是以經濟學為基礎的多學科綜合性學院，前身是1994年由林毅夫、海聞、張維迎等學者聯合創辦的中國經濟研究中心，2008年更名為國家發展研究院。秉持“家國情懷、高度自信、和而不同、求同存異”的理念和求真務實的精神，學院師資隊伍不斷壯大，學術領軍人與知名學者云集。

（北京大學國家發展研究院）

三十年來，國發院堅持教學、科研、智庫為一體的發展模式：在教學方面，形成了政、商、學三大體系，許多優秀學子已成長為相關領域的領軍人物；在科研方面，對標世界一流學術前沿，用國際學術語言講述中國故事，創新理論體系；在智庫方面，聚焦改革重點、難點和熱點問題，扎實調研，在多個重大問題上提出了一批有影響力的政策建議，成為國家首批高端智庫之一，極具公眾影響力。學院堅持“小機構、大網絡”，與各界開放互動，成為中外交流合作的重要平臺。

北大國家發展研究院BiMBA商學院（原北大國際MBA），是國內商學教育的翹楚，成立于1998年，由北大國發院運營，匯聚全球頂級商科教育資源，國際特質鮮明，同時深得北大人文底蘊，“中西合璧、知行合一”，“依國家智庫、鑄商界領袖”，成為中外合作辦學的開創者和領導者。目前，北大國發院開設兩個國際MBA項目：北京大學—倫敦大學學院MBA以及北京大學—弗拉瑞克商學院MBA，每年秋季開學。

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