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社會學國際頂刊

Journal of Consumer Culture

(《消費文化雜志》)

最新一期的目錄與摘要

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? ABOUT JCC

Journal of Consumer Culture（《消費文化雜志》）支持和促進以消費和消費文化為重點的跨學科研究。該雜志立足全球，旨在對現代消費文化做出批判性反思，同時積極理解消費文化在當代社會發展進程中的重要作用。《泰晤士報高等教育增刊》（The Times Higher Education Supplement）曾對該雜志做如下評論：“就憑這本雜志在全球范圍內的影響力，它對任何一家圖書館來說都是寶貴的學術資源。”

? CURRENT ISSUE

Journal of Consumer Culture為季刊，其最新一期（Volume 24 Issue 4, November 2024）共7篇文章，詳情如下。

Analyzing the consumer journey for hiking of the John Muir Trail

《分析約翰?繆爾小徑徒步旅行的消費者旅程》

Michael D. Basil

Materialism versus memory: Collecting football shirts in the age of consumerism

《物質主義與記憶：消費主義時代的球衣收藏》

John Konuk Blasing

Creative destruction? Exploring the deliberate destruction of possessions by consumers

《創造性破壞？探究消費者對物品的故意破壞》

Griff Round

Brewing social capital: A case study of Thailand’s craft beer consumption community

《“釀造”社會資本：泰國精釀啤酒消費社區的案例研究》

Malinvisa Sakdiyakorn、Rangson Chirakranont

How humanized birth practice became an experience connected to neoliberal philosophy

《人性化分娩實踐如何成為與一種新自由主義哲學相關的體驗》

Fernanda Bueno Cardoso Scussel、Thaysa Costa do Nascimento

Barbarians at the Tills? Post-pandemic reflections on violence and abuse against workers in the retail industry

《收銀臺前的野蠻人？關于零售業員工遭受暴力和虐待的后疫情反思》

Mark Bushell、Chelsea Braithwaite

Towards a monumental experience: Fandom and corporate imaginary within the LEGO inside tour

《邁向不朽的體驗：樂高內部之旅中的粉絲文化和企業想象》

Vlada Botori?

Articles

Journal of Consumer Culture

Analyzing the consumer journey for hiking of the John Muir Trail

Michael D. Basil

Most research on the consumer journey has focused on product purchases. This research, however, examines the consumer journey for experiences – in this case a long-distance hike. Two studies examine how people become aware of, learn more about, prepare for, evaluate, and reflect on a 200-mile hike on the John Muir Trail in California. The first study interviewed hikers while on the trail. The second study analyzed online discussion groups dedicated to the trail. These studies reveal that the idea of a long-distance hike often arises from a mention by others where people add the idea to a mental “bucket list”. For those with whom the idea resonates, they may quickly decide to hike the trail, though their motivation may not always be clear, and the trip may not occur for quite some time. Getting a permit is frequently a barrier, but online communities often offer advice. Preparation for the hike is typically a high-involvement process that involves purchasing equipment and physical training. The hike itself is a paradox of aesthetic appreciation in the face of physical struggle. Importantly, many hikers later report the journey as an important experience and serve as evangelists for other hikers. The two studies corroborate certain notions about the consumer decision process while calling others into question. For instance, they validate the significance of word-of-mouth recommendations from individuals with similar backgrounds, which plays a pivotal role in raising awareness. Simultaneously, they challenge conventional thinking by demonstrating that the decision-making process is influenced not solely by rational factors but also by emotional elements. Finally, these findings underscore the importance of employing multiple research methods to comprehensively grasp the intricate aspects of the consumer journey, especially the consumption of experiences.

Materialism versus memory: Collecting football shirts in the age of consumerism

John Konuk Blasing

While the connection between consumption and travel has been documented, there has been little work on how consumption can go beyond simple materialism and sometimes even represent a reaction to the dominant trends of late modern consumer society. I use Walter Benjamin’s essay “Unpacking My Library” as an inspiration to understand the emotive connection between collecting, consumption, and memory. This paper uses an auto-ethnographic method, showing how the goal of furthering a collection of football shirts serves as a way to give agency to the consumer. Since collecting is typically related to the collector’s memory, consuming in the context of a collection is not simple consumerism or materialism. In this case, the object being collected is a football shirt, a representation of a specific locality. Collecting as a motivation for consumption serves as a way for the individual to respond to the dominant trends of homogenization and mass culture in sport created by globalization.

Creative destruction? Exploring the deliberate destruction of possessions by consumers

Griff Round

The purpose of this article is to explore consumption practices that involve the deliberate destruction of meaningful possessions; in particular, what motivates consumers to do so, why they choose it over other divestment options and what value creation do they expect from this. This is a consumer choice acknowledged but lacking in extant research, theoretical or empirical. From the existing literature a qualitative study was developed, consisting of a series of exploratory interviews with consumers who considered that they had engaged in possession destruction. From analysis of the identified themes, we developed a temporal process, where possession destruction creates self-wellbeing for the consumer, through the elimination of negative symbolic value associated with the possession. The existence of ritualistic and taboo behaviour suggests that this type of consumption can also be conceptualised as a social, violent, and sacrificial process.

Brewing social capital: A case study of Thailand’s craft beer consumption community

Malinvisa Sakdiyakorn，Rangson Chirakranont

This study explores the development of Thailand’s craft beer community through a sociological lens, focusing on social capital and power dynamics. Despite originating much later than Western craft beer movements, Thailand’s scene has evolved rapidly since 2012, shaped by unique socio-economic and regulatory contexts. The research reveals how the community transitioned from homebrewers to a complex network seeking cultural legitimacy. Using Putnam’s and Bourdieu’s theories, the study highlights social capital’s role in fostering both cooperation and competition. Privileged groups use networks for economic and symbolic gains, while intermediaries shape the movement. Gender dynamics affect women moderately compared to other contexts. The COVID-19 pandemic spurred geographically close clusters and affinity groups, showcasing resilience amid regulatory challenges. These findings offer insights into craft beer consumption in non-Western contexts, stressing the importance of understanding social capital in emerging cultural industries.

How humanized birth practice became an experience connected to neoliberal philosophy

Fernanda Bueno Cardoso Scussel， Thaysa Costa do Nascimento

Humanized childbirth is a practice that began to be disseminated in Brazil about 20 years ago, seeking to promote natural birth, reduce unnecessary clinical interventions, and establish a more human model of childbirth. Although humanized childbirth in Brazil is an act of rescuing women’s autonomy and an act of resistance against the technological and capitalist perspective of birth, this philosophy harbors tensions and contradictions involving women as consumers, showing connections to a neoliberal idea of consumer empowerment. Considering this scenario, the present research intends to explore how the diffusion of the humanized birth practice was co-opted by the neoliberal philosophy. Conducting a 2-year netnographic study, we observe and analyze online traits on Instagram and YouTube about humanized childbirth. We shed light on social media as an important mechanism in facilitating practice engagement and practice reproduction, by presenting a framework about the practice diffusion process.

Barbarians at the Tills? Post-pandemic reflections on violence and abuse against workers in the retail industry

Mark Bushell， Chelsea Braithwaite

The UK retail sector is witnessing substantial increases in violence and abuse towards its customer-facing workers in the post-pandemic era. The costs of this violence to employee wellbeing, local community stability and economic losses to the retail industry are manifold. COVID-19 has been implicated as a central driver in these increases, as the legacy of abuse in retail settings during the pandemic lockdowns continues to affect workers across the sector. This article adopts a series of conceptual tools from critical criminology to argue that rising violence against retail staff cannot be explained by the pandemic alone. Rather, criminology must consider these trends against a background of longer-standing increases in interpersonal violence and rapidly shifting cultural currents under late-neoliberal capitalism. This article also reflects on the hardening of consumer subjectivities and declining deference to mechanisms of authority that continue to manifest under postmodern cultural conditions. These all serve as prominent features in the contextual aetiology of abuse against retail staff and render the possibility of addressing retail violence through deterrence and prevention measures problematic.

Towards a monumental experience: Fandom and corporate imaginary within the LEGO inside tour

Vlada Botori?

Global car, fashion, and media brands invite enthusiasts to participate in corporate values through brand museums, visitor centers, and factory tours. Those guided tours offer a means to engage their fanbase with the product/service in a more interactive and immersive manner. This study has in its focus the LEGO Inside Tour as a branded assembled spatial story of experiential consumption. Rather than focusing on theme parks as a historically proven place-based engagements with the industry, this study embarks on a journey into a consumer experience via architectural, material and performative inside tour created by the LEGO Group as a corporate engagement strategy filled with commodified meanings of fandom and nostalgia. Drawing from ethnographic fieldwork as a participant observer during the 3-day LEGO Inside Tour in Denmark, the author will discuss the externalization of LEGO brand values into meaningful spaces with symbols of LEGO corporate culture and nostalgia. Finally, the study offers a contextualization of a monumental experience in brand-related places and its role in the contemporary fandom.

以上就是本期JCS Focus 的全部內容啦！

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ABOUT JCS

《中國社會學學刊》（The Journal of Chinese Sociology）于2014年10月由中國社會科學院社會學研究所創辦。作為中國大陸第一本英文社會學學術期刊，JCS致力于為中國社會學者與國外同行的學術交流和合作打造國際一流的學術平臺。JCS由全球最大科技期刊出版集團施普林格·自然(Springer Nature)出版發行，由國內外頂尖社會學家組成強大編委會隊伍，采用雙向匿名評審方式和“開放獲取”(open access)出版模式。JCS已于2021年5月被ESCI收錄。2022年，JCS的CiteScore分值為2.0（Q2），在社科類別的262種期刊中排名第94位，位列同類期刊前36%。2023年，JCS在科睿唯安發布的2023年度《期刊引證報告》（JCR）中首次獲得影響因子并達到1.5（Q3）。

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