2025年5月28日，許昌市魏都區(qū)人民法院依法公開開庭審理了原告許昌市胖東來商貿集團有限公司與被告段某名譽權糾紛案，并當庭宣判，判決段某在其個人抖音賬號“兩個小段（小）”發(fā)布宣讀書面道歉信的視頻，書面道歉信的具體內容需經(jīng)法院審核，發(fā)布后30日內不得刪除；段某賠償許昌市胖東來商貿集團有限公司各項經(jīng)濟損失共計400000元。部分人大代表、政協(xié)委員、媒體記者、律師代表、企業(yè)代表旁聽了案件庭審。

A court in Xuchang's Weidu district in Henan province has ruled that a social media influencer surnamed Duan must publicly apologize and pay significant compensation to supermarket chain Pangdonglai for defamation.

The court ordered Duan to post a video apologizing to the supermarket chain. The video apology, featuring a court-approved written apology letter and posted on her personal Douyin account, must remain visible for at least 30 days. Additionally, Duan was ordered to pay the Pangdonglai Group 400,000 yuan in compensation for economic losses suffered by the company.

經(jīng)審理查明：2025年1月30日（農(nóng)歷大年初二），段某向許昌市胖東來百貨服飾有限公司生活廣場店（以下簡稱胖東來生活廣場）反饋其購買的女士紅色內褲出現(xiàn)掉色、穿著后有過敏現(xiàn)象，值班人員登記后回復待營業(yè)后由區(qū)域人員予以解決。2月2日—3日，胖東來生活廣場員工、班長、主管、客服就反映問題先后與段某溝通、協(xié)商、致歉，并陪同其就醫(yī)檢查。經(jīng)許昌市中心醫(yī)院檢查，段某患有皮炎、皮疹等，為此胖東來生活廣場支付醫(yī)療費1144.13元。就診結束后，胖東來生活廣場主管給予段某500元建議獎，段某未接受。

The case originated from a complaint Duan made on Jan 30, 2025 of red women's underwear that had been purchased from a Pangdonglai store. Duan claimed that the underwear caused discoloration and an allergic reaction. Pangdonglai staff promptly registered the complaint and, over the following days, engaged in communication, offering an apology and accompanying Duan to a hospital. The hospital diagnosed her with dermatitis and a rash, and the store covered the 1,144.13 yuan medical bill. A store supervisor also offered Duan a 500 yuan "suggestion award", which she declined.

2月2日，胖東來生活廣場將案涉貨號商品下架。2月4日—5日，許昌市胖東來商貿集團有限公司通知將案涉品牌全系列商品以及其他品牌深色內褲、襪子、秋衣秋褲、床品等商品進行下架。2月4日，段某通過抖音賬號“兩個小段（小）”發(fā)布視頻，主要內容為案涉紅色女士內褲品質存在問題并致其過敏，并據(jù)此對商品品質和服務行為作出貶損性評價。該視頻播放量為12174358，點贊量為113662，評論量為42131，分享量為199090，收藏量為6071。段某已將案涉視頻及相關視頻刪除。

2月6日，許昌市胖東來商貿集團有限公司安排旗下公司對包含案涉富妮來紅色內褲及其他品牌深色內褲、襪子、秋衣秋褲等商品進行檢測，檢測報告顯示相關商品符合標準，為此支付檢測費用143597.65元。2月7日，胖東來生活廣場工作人員支付段某226元（商品退回36元+停車費10元+自購藥膏180元）。3月10日，許昌市胖東來商貿集團有限公司委托律師事務所提起民事訴訟并支付律師費用60000元，另為取證支付聯(lián)合信任可信時間戳費用156.87元。

另查明，段某出鏡的用戶昵稱為“兩個小段”抖音賬號擁有130余萬粉絲，“兩個小段（小）”抖音賬號擁有5萬左右粉絲。上述兩個抖音賬號視頻截圖顯示段某在穿著案涉商品前曾多次出現(xiàn)過敏情況。許昌市胖東來商貿集團有限公司在商超行業(yè)有一定的影響力和知名度，2023年中國連鎖經(jīng)營協(xié)會發(fā)布的中國連鎖100強榜單顯示，許昌市胖東來商貿集團有限公司位列第46名，2023年銷售額107億元，2024年銷售額169億元。許昌市胖東來百貨服飾有限公司取得許昌市胖東來商貿集團有限公司授權可在服裝服飾零售等經(jīng)營活動中使用“胖東來”字號或商標；許昌市胖東來百貨服飾有限公司生活廣場店系許昌市胖東來百貨服飾有限公司分公司。

In response to the complaint, Pangdonglai took significant steps: The specific underwear item was pulled from shelves on Feb 2, and on Feb 4-5 the group ordered a wider recall of the entire brand series plus similar deep-colored items (underwear, socks, thermal wear, bedding) across other brands. Testing was then conducted on Feb 6 at a cost of 143,597.65 yuan and confirmed that the disputed underwear and other recalled items met quality standards. Duan was also reimbursed 226 yuan on Feb 7 for the product, parking and ointment.

Despite Pangdonglai's active response, Duan posted a video on her Douyin account with about 50,000 followers on Feb 4. The video alleged quality issues with the underwear, claimed it caused her allergic reaction, and made derogatory comments about the product and Pangdonglai's service. Before being deleted, the video went massively viral, amassing over 12.17 million views. Evidence presented in court also indicated that Duan, who also operated another account with over 1.3 million followers, had experienced allergic reactions prior to wearing the disputed underwear.

許昌市魏都區(qū)人民法院經(jīng)審理認為，民事主體享有名譽權，任何組織或者個人不得以侮辱、誹謗等方式侵害他人的名譽權。段某作為擁有百萬粉絲的自媒體從業(yè)者，理應知道網(wǎng)絡傳播的廣泛性、即時性和互動性，應當預見到發(fā)布不實視頻可能會對被發(fā)布者造成負面影響，但在許昌市胖東來商貿集團有限公司積極處理投訴事項，段某沒有核實本人皮炎癥狀是否系案涉商品所致的情況下，仍在網(wǎng)絡平臺發(fā)布，存在主觀過錯，對許昌市胖東來商貿集團有限公司造成的負面影響及損害后果與段某發(fā)布視頻的行為存在法律上的因果關系，依法認定段某的行為侵害了許昌市胖東來商貿集團有限公司的名譽權。段某應當向許昌市胖東來商貿集團有限公司賠禮道歉，并賠償經(jīng)濟損失。基于許昌市胖東來商貿集團有限公司的品牌影響力、營收規(guī)模以及段某侵權行為造成的廣泛負面影響，綜合考慮段某的過錯程度、認錯態(tài)度、侵權行為的情節(jié)、傳播范圍以及下架商品、送檢產(chǎn)生的損失和支付的質檢費用、維權合理支出等因素，法院酌定段某應當賠償?shù)慕?jīng)濟損失數(shù)額為400000元。遂依法作出上述判決。

The Weidu District People's Court found Duan liable for defamation. The judges determined that as an influencer with a large following, Duan understood the reach of social media but posted the video without verifying if her dermatitis was actually caused by the underwear, demonstrating subjective fault.

Following the verdict, both Pangdonglai Group and Duan stated in court that they would not immediately appeal.

宣判后，許昌市胖東來商貿集團有限公司和段某當庭均表示暫不上訴。

來源：許昌市魏都區(qū)人民法院微信公眾號

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