人民網(wǎng)

人民網(wǎng)北京6月16日電 （記者李博）為深入實施城市公共交通優(yōu)先發(fā)展戰(zhàn)略，鼓勵引導(dǎo)“綠色出行”，北京公交集團旗下北巴傳媒于6月舉辦“綠色出行之京彩同行·父愛隨行”大型公益活動，打造流動的文化展廊與情感紐帶。

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此次活動共設(shè)計兩版海報。第一版海報是名人家風(fēng)與古藝新解：共話綠色傳承。展現(xiàn)“永遠的敦煌少女”常沙娜與其父“敦煌守護神”常書鴻之間的父女情，其一生的事業(yè)也鑲嵌著綠色出行的畫筆。

第二版海報是喜劇父子與潮范弄舞：共話綠色出行。喜劇表演藝術(shù)家陳佩斯與兒子陳大愚跨越代際的理解表現(xiàn)出深沉關(guān)愛，以幽默風(fēng)趣的對話傳遞綠色出行理念。

據(jù)介紹，“綠色出行之京彩同行·父愛隨行”活動是北巴傳媒依托覆蓋全城的公交傳播網(wǎng)絡(luò)，將公交媒體升級為承載城市文化、傳遞公益溫度、連接市民情感的“移動文化地標”和“城市公益伙伴”。

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此次“京彩同行·父愛隨行”活動標志著北京公交媒體在構(gòu)建“公交+文化”、“公交+公益”創(chuàng)新模式上邁出堅實步伐。未來，北巴傳媒將持續(xù)探索多元化、沉浸式的公益宣傳形式，為營造首都低碳、環(huán)保、和諧、宜居的出行環(huán)境，提升市民幸福感貢獻力量。