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這年頭娛樂圈的瓜田里,真是遍地驚雷,一不小心就能炸出個流量密碼。想當年,大S和汪小菲那場離婚大戰,鬧得滿城風雨,吃瓜群眾都搬好小板凳,就等著看“豪門恩怨”如何收場。結果,誰也沒想到,最后殺出個程咬金——麻六記后廚一個叫小井的服務員,愣是憑著“社恐式服務”火遍全網!這劇情,比八點檔狗血劇還刺激!
現在回過頭來看張蘭這波操作簡直是教科書級別的危機公關。當時,大S事件持續發酵,各種爆料滿天飛,張蘭被推上風口浪尖,眼瞅著就要被輿論的巨浪吞噬。麻六記的口碑也受到波及,各種唱衰的聲音此起彼伏,什么“現金流斷裂”、“品牌形象崩塌”,說得有鼻子有眼,不知道的還真以為麻六記要涼涼了。
就在這千鈞一發的時刻,小井出現了。這個說話磕磕巴巴、擦汗比擦桌子還勤快的小伙子,在直播鏡頭前手忙腳亂地招呼客人,那副憨厚又略顯局促的樣子,瞬間戳中了網友們的萌點。“大姨吃這個!”這句略帶口音的招呼,更是成了洗腦神句,被網友們做成各種鬼畜視頻,在各大平臺瘋狂傳播。
一時間小井成了全網最尬主播”,也成了麻六記的“流量擔當”。原本等著看熱鬧的網友們,紛紛被小井的真誠和質樸所打動,開始對麻六記產生好奇,甚至有人為了體驗小井的“社恐式服務”,不惜排隊三小時去打卡。
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更絕的是小井的走紅并非刻意炒作,而是“無心插柳柳成蔭”的意外之喜。有財經博主扒出,麻六記在小井走紅前,已經連續三個月沒有買過信息流廣告。就連張蘭本人,在直播中被問到小井時,也是一臉懵圈:“哪個小井?哦,后廚那孩子啊!”這種“老板不知情”的反差萌,反而讓小井的走紅更顯得真實可信,也讓麻六記的品牌形象得到了進一步提升。
其實小井的故事遠不止“流量密碼”這么簡單。早在2013年,小井就因為一次意外得到了張蘭的幫助。當時,小井的父親患上尿毒癥,巨額的醫療費用壓得全家喘不過氣。在汪小菲持股的餐廳打工時,小井不小心打翻紅酒,弄臟了客人的皮草。是張蘭當場掏出信用卡解圍,還給了小井八萬塊錢,讓他安心照顧父親。
這段往事直到多年后才被網友扒出。在流量至上的時代,張蘭的善舉顯得格外珍貴。有人說,這是張蘭的“高明布局”,也有人說,這只是“成年人的體面”。但無論如何,張蘭的善舉,最終得到了回報。
小井的走紅看似偶然,實則必然。在如今這個充斥著套路和炒作的時代,真誠和善良,反而成了最稀缺的品質。小井的“社恐式服務”,恰恰展現了這種真誠和善良,也擊中了人們內心深處對真善美的渴望。
麻六記的成功也并非偶然。除了張蘭的商業頭腦和危機公關能力外,更重要的是,他們抓住了“人”這個核心。小井的走紅,讓麻六記不再只是一個冷冰冰的品牌,而是一個有溫度、有故事的實體。
所以與其絞盡腦汁地去想那些花里胡哨的營銷套路,不如踏踏實實地做好產品,真誠地對待每一位顧客。也許,下一個“小井”,就在你身邊。
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