由華東師范大學傳播學院攜手國際媒介與傳播研究學會（IAMCR）共同主辦的“IAMCR2025年會前會”將于2025年7月12日在新加坡召開。本屆年會前會主題為“數字經濟、傳播與鄉村發展：回顧、反思與實踐”（Digital Economy, Communication and Rural Development：Retrospect, Reflection and Praxis）。作為華東師范大學傳播學院與IAMCR的首次合作，會議將為海內外專家、學者和學子提供開放交流、多元創新的學術盛會，深入探討傳播學如何在21世紀的數字革命中超越新舊冷戰的束縛，為全球南方國家共同的現代化進程做出貢獻。

01

會議主題

“鄉村地區與發展”是傳播學領域的一個經典命題，同時也深深烙印著冷戰的痕跡。自20世紀以來，全球南方的鄉村社會經歷了翻天覆地的變化，南北差距進一步加劇。在21世紀的數字革命中，傳播學如何超越新舊冷戰的束縛，為全球南方的共同現代化進程貢獻力量？這需要我們重新審視發展傳播學的成敗得失，有效融入包括中國在內的全球南方鄉村發展的本土經驗，連接歷史與實踐，積極推動發展傳播學的范式轉型，為世界和平與全球發展作出學術貢獻。本論壇鼓勵理論研究、歷史研究與田野研究之間的對話，并歡迎來自世界各地的學生和學者提交論文，會前會的官方語言為英語。

02

主講嘉賓

歡迎辭：

Karen Arriaza Ibarra教授

馬德里康普頓斯大學，IAMCR副主席，西班牙

開幕：

呂新雨教授

華東師范大學，中國

Martin Becerra教授

阿根廷基爾梅斯國立大學（UNQ），阿根廷

Elisa Oreglia教授

英國倫敦國王學院，英國

David Craig教授

美國南加州大學安納伯格傳播與新聞學院，美國

Y.M. Dorien Kartikawangi教授

印尼Atma Jaya天主教大學，印度尼西亞

路淼教授

嶺南大學文化研究系，中國香港

王維佳教授

北京大學新聞與傳播學院，中國

閉幕：

邱林川教授

新加坡南洋理工大學黃金輝傳播與信息學院，新加坡

03

會議地點與時間

會議地點

新加坡云頂裕廊酒店

地址

新加坡市政廳608516

電話

+ 65 - 65779900

日期與時間

2025年7月12日（星期六）

9：00-17：00

04

參與者需提交一份Word文檔，包含一篇400-500字的英文摘要，注明作者姓名、電子郵件和所屬機構，并于2025年4月20日前發送至以下郵箱：

ecnu_iamcr@163.com

原創論文可圍繞但不限于以下主題：

• 全球南方數字經濟、傳播與鄉村發展的歷史與回顧。

• 全球南方鄉村地區數字經濟的經驗、進展與面臨的障礙。

• 與鄉村發展和/或數字經濟相關的媒體（或其他）傳播實踐。

• 全球南方國家與本會前會主題相關的比較分析。

• 全球南方數字經濟與鄉村發展的現代化進程及其失敗案例。

• 全球南方數字經濟、傳播與鄉村發展的未來可能情景。

注冊費用

每位參與者的預估費用為：學生40新元，教職人員80新元。一旦論文被接受，參與者需在會前會的前一個月完成付款和注冊。

詳細日程安排如下：

• 截至4月20日：摘要提交期。

• 5月12日至13日：將通過電子郵件向作者發送錄用通知。

• 5月12日至6月12日：參與者繳費及注冊開放期（繳費說明將發送給作者）。

• 6月30日：發布會前會議程。

• 7月12日：會前會在新加坡裕廊云頂酒店舉行。

05

主辦方

華東師范大學傳播學院是一所歷史悠久、學術卓越的知名學府。華東師范大學的新聞與傳播教育可追溯至1920年圣約翰大學新聞系的成立，開創了亞洲新聞高等教育的先河。傳播學院于2004年正式成立，繼承了光華大學和大夏大學新聞與傳播教育以實踐教育理念和強烈的愛國精神著稱的傳統。學院致力于建構“大傳播”發展格局，形成“大傳播”的學科發展優勢，聚焦視覺文化與跨文化傳播、教育新聞傳播與新媒體、廣告與媒介經濟、影視藝術與傳播、編輯出版與媒介文化研究等領域的發展。

06

組織者

王峰

華東師范大學傳播學院院長，中國上海

王維佳

北京大學新聞與傳播學院，中國

呂新雨

華東師范大學紫江特聘教授，中國上海

Karen Arriaza Ibarra

馬德里康普頓斯大學傳播學院教授。西班牙

邱林川

新加坡南洋理工大學亞洲傳播研究中心（ACRC）

聯系方式

ecnu_iamcr@163.com

Digital Economy, Communication and Rural Development

Retrospect, Reflection and Praxis

An IAMCR pre-conference

Description

The topic of "Rural Areas and Development" is a classic proposition in the field of communication studies, and it also bears deep traces of the Cold War. Since the 20th century, rural societies in the Global South have undergone earth-shaking changes and have experienced an acceleration of the North-South gap. In the digital revolution of the 21st century, how can communication studies transcend the constraints of the old and new Cold Wars to contribute to the common modernization process of the Global South? This requires a fresh look at the successes and failures of development communication studies, effectively incorporating local experiences of rural development in the Global South, including China, to connect history with practice, and to actively promote the paradigm shift in development communication studies, making academic contributions to world peace and global development. This forum encourages dialogue among theoretical research, historical research, and field research, and welcomes submissions of papers from students and academics coming from all over the world, although the official language of the pre-conference will be English.

Keynote speakers

Welcome:

Professor Karen Arriaza Ibarra, Complutense University, IAMCR Vice president, Spain

Opening:

Professor Lu Xinyu, East China Normal University (ECNU), China

Professor Martin Becerra, the National University of Quilmes (UNQ), Argentina

Professor Elisa Oreglia, King's College London, UK

Professor David Craig, University of Southern California (USC), Annenberg School for Communication and Journalism, USA

Professor Y.M. Dorien Kartikawangi, Atma Jaya Catholic University, Indonesia

Professor LU Miao, Department of Cultural Studies, Lingnan University, Hong Kong, China

Professor WANG Weijia, School of Journalism and Communication, Peking University, China

Closing remarks:

Professor Jack Linchuan Qiu, Wee Kim Wee School of Communication & Information, Nanyang Technological University, Singapore

Location

Genting Hotel Jurong

Address:Town Hall Link 608516 – Singapore

Telephone:+65-65779900

Date and time

Saturday 12 July, 2025

From 9h00 until 17h00

Participation

Participants are required to submit a Word document with one 400–500-word abstract proposal in English, indicating author’s name, email and affiliation to the following email address:ecnu_iamcr@163.com, no later than 20 April, 2025.

Original submissions will focus on, but are not limited to, the following areas:

• History and retrospective of digital economy, communication and rural development in the Global South.

• Experiences of digital economy, advances and obstacles faced in rural areas in the Global South.

• Media (or other) communication related to rural development and/or digital economy in the Global South.

• Comparative analysis from Global South countries related to this pre-conference topics.

• Examples of modernization processes and failures on digital economy and rural development in the Global South.

• Possible future scenarios of digital economy, communication and rural development in the Global South.

Registration

Estimated cost charged to each participant is 40 SGD for students and 80 SGD for faculty members, which will be used exclusively to cover for the coffee-breaks, drinks, and sandwiches that will be served during the event. Once accepted, payment and registration for participants is required one month prior to the pre-conference.

Detailed pre-conference calendar is as follows:

• Until April 20: abstract submission period.

• May 12-13: email notification of decisions to authors.

• From May 12 until June 12: period for participants’ payment of fees (instructions will be sent to authors) and registration open.

• June 30: Pre-conference Programme published.

• July 12: Pre-conference takes place at Genting Hotel Jurong, Singapore.

Convenor

The School of Communication at East China Normal University (ECNU) is a prestigious institution with a rich history and academic excellence. The Journalism and communication education at ECNU has a long-standing history dating back to 1920 with the establishment of the Journalism Department at St. John's College, initiating the higher education of Asian journalism. The School of Communication was officially founded in 2004, continuing the legacy of journalism and communication education from the merged universities of Kwang Hua and Great China, which were known for their practical education philosophy and strong patriotic spirit. The School aims to construct a development pattern of "big communication" and form the disciplinary predominance of "big communication", focusing on the development of visual culture and cross-cultural communication, education journalism communication and new media, advertising and media economics, film and television art and communication, and editing and publication and media culture research.

Organisers

• Wang Feng, Dean, School of Communication at East China Normal University (ECNU) in Shanghai

• Wang Weijia, School of Journalism and Communication at Peking University, China

• Lu Xinyu, Zijiang distinguished professor at East China Normal University (ECNU) in Shanghai

• Karen Arriaza Ibarra, Professor at the Faculty of Communication at Complutense University Madrid, Spain

• Jack Linchuan Qiu, ACRC (Asian Communication Research Centre), Nanyang Technological University, Singapore

Contact

ecnu_iamcr@163.com

編輯 | 鄭于晗

審核 | 杜彬彬