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達芙妮曾經的鞋王”，如今卻成了一個讓人唏噓不已的故事。它曾是萬千少女的夢中情鞋，市場占有率一度高達20%，風頭無兩，堪稱鞋業界的“頂流”。可如今，關店6000多家，虧損40億，這其中究竟發生了什么？難道真的是“紅顏禍水”惹的禍？

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先別急著下結論咱們來仔細扒一扒這背后的故事。達芙妮的創始人陳賢民和張文儀，在上世紀90年代，那個大部分女性還在穿布鞋的年代，就憑借著超前的眼光，開始大批量生產銷售皮鞋。這眼光，這魄力，妥妥的商業奇才啊！達芙妮也靠著款式新穎、價格親民、質量過硬，迅速俘獲了廣大女性消費者的心，成為了國民女鞋的代表。

好景不長兩位創始人因為爭權奪利鬧掰了。陳賢民遠走海外，張文儀接手后又因投資失利成了通緝犯，真是讓人大跌眼鏡。關鍵時刻，老將陳賢民重出江湖，力挽狂瀾，穩定了局面。可畢竟年事已高，他得找個接班人啊。于是，外甥陳英杰，一個狂熱的搖滾青年，就這么被推上了歷史舞臺。

陳英杰這哥們兒對音樂的熱愛那是相當執著，據說開會都得抱著吉他。在企業經營上，一開始并不被看好。但人家有人脈啊，請SHE代言，這波操作直接讓達芙妮火出圈！

誰能想到這位搖滾青年還是個情種。2008年，他對北影校花韓雨芹一見鐘情，開啟了瘋狂的追求模式。又是送定制高跟鞋，又是寫五線譜情書，這浪漫攻勢，哪個女生能頂得住？

兩人結婚后陳英杰更是把“寵妻”發揮到了極致。斥巨資為韓雨芹開店，請全智賢和她同臺宣傳，甚至公開表示韓雨芹才是品牌的“靈感繆斯”。這寵溺程度，簡直羨煞旁人。

可是兄弟你可是達芙妮的掌門人啊！你這么沉迷于愛情，公司怎么辦？果然，在陳英杰“醉心”愛情的時候，達芙妮錯過了電商轉型的黃金時期，門店成本不斷攀升，再加上其他品牌的競爭，達芙妮開始走下坡路。

更讓人無語的是陳英杰還投資了妻子韓雨芹參演的綜藝節目，結果收視慘淡，集團虧損巨大。這波操作，簡直是“賠了夫人又折兵”。

一邊是達芙妮的江河日下，另一邊是陳英杰和韓雨芹的歲月靜好。這對比，真是讓人五味雜陳。

有人說達芙妮的沒落是因為陳英杰的“紅顏禍水”。但在我看來，這鍋不能全讓韓雨芹背。陳英杰作為企業領導者，缺乏戰略眼光，決策失誤，才是導致達芙妮衰敗的主要原因。

我們也不能忽視外部環境的影響。電商的崛起，市場競爭的加劇，這些都是達芙妮面臨的挑戰。

如今達芙妮已經換了新領導人，重新出發。雖然輝煌不再，但至少已經止住了頹勢，開始盈利。這或許是一個新的開始，也或許是一個時代的終結。

達芙妮的故事就像一面鏡子，映照出企業經營的殘酷現實。在瞬息萬變的市場環境中，唯有保持清醒的頭腦，才能立于不敗之地。各位看官，你們覺得呢？達芙妮的未來，會是什么樣？歡迎在評論區留言討論！