第十八屆中國出境旅游交易會（COTTM2025）已于4月24日在北京全國農業展覽館開幕。來自全球45個國家（地區）的150家旅游資源商和服務商參展了COTTM2025。

COTTM2025現場注冊處

與展會同期舉辦的“COTTM會議”集結了30余位行業領袖，同探共同探討中國出境旅游行業發展新機遇。

COTTM項目總監卿清暉女士也在會上發表了致辭。

COTTM項目總監卿清暉女士：

旅游業界的各位同仁，大家上午好！

我是中國出境旅游交易會-COTTM主辦方的卿清暉。

在北京這個春意盎然、鮮花怒放、充滿希望的季節里，我們滿懷喜悅與期待，迎來中國出境旅游交易會（COTTM）的第十八屆。其實，半年前也就是去年10月底，COTTM 也是在這里舉辦，我也站在這個講臺上， 歡迎來自全球旅游業者。今天，我又一次代表 COTTM 展會主辦方向來自世界各地的參展商、演講嘉賓、中國旅游業者、合作伙伴以及媒體朋友，表示最熱烈的歡迎和最衷心的感謝！

歲月流轉、四季輪回，櫛風沐雨、春華秋實，中國出境旅游交易會（COTTM ）自2005年4月在北京創辦以來已服務行業二十年。20年來中國出境旅游行業走過了快速的發展和繁榮，也經歷了行業重啟和復蘇。中國出境旅游運營業態從2005年起的批零體系、2015年的OTA叱咤風云、到如今多極格局。科技的力量更是對出境旅游行業從產品創新、營銷推廣、預定決策、以及運營管理等等進行著重塑和革新。以Deepseek 為代表的AI 技術更是從行程規劃、個性化體驗、效率提升、趨勢預測等等深刻地改變中國出境旅游行業。在這二十年間，COTTM非常自豪地服務了來自全球累計100多個國家的6000余家參展商，COTTM見證著行業的滄海桑田、斗轉星移。

COTTM2025展會現場

盡管全球化不斷遭遇挑戰、世界經貿體系正經歷重構，但中國出境旅游市場依舊成為全球旅游經濟版圖中最為耀眼的存在，吸引著世界多國旅游目的地政府、旅游資源供應商和業界度高度關注！就在今天，第十八屆中國出境旅游交易會（COTTM2025）迎來了來自全球45個目的地國家的150家機構的參與。我們十分高興地歡迎埃及、突尼斯、尼泊爾、蒙古、秘魯等一眾國家旅游局老朋友的回歸，也非常欣喜地迎接希臘的Ionian Islands（愛奧尼亞群島）和阿曼等政府代表團的參展；同時，我們也非常激動地迎接俄羅斯國家旅游局率領9個地區旅游局、21家地接機構、酒店以及博物館等30余家機構的參與！

COTTM2025展會現場

我們也非常榮幸地邀請到了突尼斯駐華大使Adel EL ARBI 和突尼斯國家旅游局首代Anouar CHETOUI,蒙古國駐華大使Enkhbold恩赫包勒德先生和參贊Narantuya娜林圖雅女士也來到了我們會議現場，我們在此熱烈歡迎。同時，對參與COTTM的展商再一次表示誠摯的謝意！

如行業所熟知，COTTM一直致力于把全世界旅游目的地的“新、特、奇”產品和服務聚集于北京，為中國出境旅游運營商去創造高度個性和定制化的產品而提供各種可能和選擇。在本次展會上，從文明古國到文化名城，從傳統旅游目的地到一帶一路新興目的地，從西班牙的 Flamenco到尼泊爾的叢林探險，從突尼斯的迦太基文化到南美的印加文化；無論是金字塔下的千年傳奇，還是非洲草原的野性呼喚; 無論是俄羅斯的冰雪浪漫，還是東南亞海島的椰風暖陽，COTTM 匯聚了來自全世界的、充滿個性定制的產品供應商和服務商。

COTTM2025展會現場

如同以往，“COTTM會議”也將接下來在這個會場舉行。本次會議將涵蓋“出境旅游新趨勢”、“中國旅游零售領域的發展和機遇”、“簽證服務”、“目的地營銷創新”、“數字化轉型”等話題；在25日下午，我們也將第二次舉辦“ COTTM出境旅游投資&發展論壇” ，為海外旅游目的地與中國文旅投資者和酒店品牌“出海”提供更多機遇。

此外，在另一個會議室-COTTM 活動中心，在展會的第一和第二天，將有俄羅斯、埃及、突尼斯、尼泊爾、蒙古和阿曼等國家旅游局，以及馬漢航空和2家中國的郵輪公司進行演講 ；在第三天，有俄羅斯和蒙古國的文化表演活動。

COTTM活動中心

除了來自全球的旅游目的地國家、使領館和旅游資源和服務商參與COTTM外，以眾信旅游集團和華程國旅集團為代表的中國出境旅游運營商和旅行社也全力支持COTTM的發展。華程國旅集團的潘渤總和眾信旅游集團的曹建總也將在接下來進行主題演講，非常感謝二位老總！我們預計在接下來的3天內將有3000位旅游業者來COTTM參觀和采購。同時， 我們也確認了200名出境旅游運營商作為VIP買家。在過去的三周內，這些買家在預約系統里發起了近2500個預約，并將現場與展商進行高效率地對接和洽談。

曹建

眾信旅游集團副總裁&眾信旅游零售公司眾信優游總經理

潘渤

華程國旅集團副總裁、集團市場銷售部總經理

此次展會，我們也再次非常榮幸邀請到了COTTM的戰略合作伙伴-中國旅游研究院的國際交流部主任楊勁松博士來到COTTM演講！我在此表示熱烈的歡迎！

中國旅游研究院（文化和旅游部數據中心）國際交流部主任 楊勁松

COTTM將繼續幫助全球旅游目的地深入了解和洞察中國消費者對出境旅行和旅游的新需求和行為模式，為境外目的地機構在中國市場找尋合作伙伴、為中國出境旅游業者對接境外資源提供平臺價值。周雖舊邦，其命維新。COTTM 將與時俱進、生生不息，與中國出境旅游行業共赴下一個20年。

借此機會，我要向大家透露一下我們集團公司對COTTM的發展戰略：我們將在今年9月19-21日在成都推出“COTTM 探險旅游展覽會”，非常期待行業一如既往的支持！

感謝大家！

Opening Speech at COTTM 2025

Ms Qing Qinghui

COTTM Project Director

24 April, 2025

Good morning, Ladies and Gentlemen!

My name is Qing Qinghui, the Project Director of China Outbound Travel and Tourism Market (COTTM). In this vibrant spring season in Beijing, filled with blooming flowers and hope, we are delighted and expectant to welcome the 18th China Outbound Travel & Tourism Market (COTTM). In fact, half a year ago, at the end of October last year, COTTM was also held here, and I was on this stage to welcome tourism professionals from around the world. Today, on behalf of the Organisers of COTTM, I would like to extend my warmest welcome and heartfelt gratitude to all exhibitors, speakers, Chinese tourism professionals, partners, and media friends from all over the world!

As time passes and the seasons change, through trials and tribulations, China Outbound Travel & Tourism Market (COTTM) has been serving the industry for twenty years since its establishment in Beijing in April 2005. Over the past 20 years, the Chinese outbound tourism industry has witnessed rapid development and prosperity, as well as a reconstruction and recovery. The main players and business models in China's outbound tourism industry have evolved from the wholesale and retail system in 2005, the dominance of Online Travel Agencies (OTAs) in 2015, to the current multi-polar pattern. The power of technology has reshaped and innovated the outbound tourism industry in terms of product innovation, marketing promotion, booking decisions, and operational management. AI technologies represented by Deepseek have profoundly changed China's outbound tourism industry in aspects such as itinerary planning, personalized experiences, efficiency improvement, and trend predictions. Over these twenty years, COTTM is proud to have served more than 6,000 exhibitors from over 100 countries around the world. China Outbound Travel & Tourism Market (COTTM) has witnessed the great changes and development in the industry.

Despite the continuous challenges to globalization and the ongoing restructuring of the world economic and trade system, the Chinese outbound tourism market still stands out as the most dazzling part of the global tourism economic landscape, attracting the high attention of tourism destination governments, tourism resource suppliers, and the industry from many countries around the world! Today, the 18th China Outbound Travel & Tourism Market (COTTM 2025) welcomes the participation of 150 exhibitors from 45 destination countries around the world. We are very glad to welcome back old friends such as the tourism boards of Egypt, Tunisia, Nepal, Mongolia, Peru, and other countries. We are also delighted to welcome the participation of government delegations from the Ionian Islands of Greece and Oman. At the same time, we are very excited to welcome Russian Tourism Board, leading 9 regional tourism boards, 21 tour operators, hotels, museums and in total more than 30 organisations to participate! Furthermore, Adel EL ARBI, the Ambassador of Embassy of Tunisia, Anouar CHETOUI, the Chief Representative of Tunisian National Tourist Office, Mr. Enkhbold, the Ambassador of Mongolia to China, and Ms. Narantuya, the Counsellor of Mongolia, are just at our Conference onsite. By taking this opportunity, I would like to express our sincere gratitude again to all exhibitors participating in COTTM!

As the industry knows well, COTTM has always been committed to gathering the "new, unique, and amazing" products and services of tourism destinations around the world in Beijing, providing various possibilities and choices for Chinese outbound tourism operators to create highly personalized and customized products and services. At this COTTM, from ancient civilizations to famous cultural cities, from traditional tourism destinations to emerging destinations along the Belt and Road, from the Flamenco in Spain to the jungle adventures in Nepal, from the Carthage culture in Tunisia to the Inca culture in South America; whether it's the thousand-year legend under the pyramids or the wild call of the African savannah; whether it's the romantic ice and snow in Russia or the coconut breeze and warm sunshine on the islands of Southeast Asia, COTTM brings together product suppliers and service providers from all over the world, offering personalized and customized services.

As before, the "COTTM Conference" will also be held in this meeting room. This conference will cover topics such as "New Trends in Outbound Tourism," "The Development and Opportunities in China's Tourism Retail Sector," "Visa Services," "Destination Marketing Innovation," and "Digital Transformation." On the afternoon of the 25th, we will hold the "COTTM Outbound Tourism Investment & Development Forum" for the second time, providing more opportunities for overseas tourism destinations to connect with Chinese cultural and tourism investors and hotel brands.

In addition, in another conference room, the COTTM Activity Center, on the first and second days of the exhibition, there will be presentations by the tourism boards from Russia, Egypt, Tunisia, Nepal, Mongolia, and Oman, as well as Mahan Air and two Chinese cruise companies. On the third day, there will be cultural activities and performance from Russia and Mongolia.

In addition to the participation of tourism destination countries, embassies and consulates, tourism resources, and service providers from around the world at COTTM, Chinese leading outbound tourism operators and travel agencies represented by Utour Group and HCG International Travel Service Group also fully support the development of COTTM. Mr. Pan Bo, the President of HCG and Mr. Cao Jian, the President of Utour Group, will also give keynote speeches in the following. In the next three days, it is expected 3,000 industry professionals will visit and make purchases at COTTM2025. At the same time, we have also invited 200 outbound tourism operators as VIP buyers. In the past two weeks, these buyers have initiated nearly 2,500 appointments with exhibitors through the appointment system.

As the COTTM key strategical partner, China Tourism Academy, has supported COTTM for the past decade. Today, we are once again very honored to invite Dr. Yang Jinsong, Director of the International Exchange Department of the China Tourism Academy, to give a speech at COTTM! I would like to extend a warm welcome to him!

COTTM will continue to help global tourism destinations deeply understand and gain insights into the new demands and behavior patterns of Chinese consumers for outbound travel, and to provide value for overseas destination institutions to find partners in the Chinese market, and for Chinese outbound tourism professionals to source and connect with overseas resources. COTTM will keep pace with the times, be full of vitality, and embark on the next 20 years together with the Chinese outbound tourism industry.

Taking this opportunity, I would like to reveal our group company's development strategy on COTTM: We will launch the "COTTM Adventure Experience" in Chengdu on 19-21 September this year. We sincerely look forward to the continued support from the industry!

Thank you all!

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Sarah.Hu@informa.com 或 021-61573824

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May.cui@informa.com 或 021-61573825

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