7月14日，在新聞發布會上，海關總署副署長王令浚現場教鑒定Labubu秘訣。

Wang Lingjun, vice-minister of the General Administration of Customs, noted a key indicator of authenticating Labubu, a top seller in Pop Mart products, during a news conference on Monday.

回答提問時，王令浚笑著說：“這個真偽鑒定的關鍵是看牙齒，正版是九顆尖牙，仿品常常因為模具的誤差，會減少一兩顆。教你們這個秘訣。”

Wang noted that a key indicator of authenticity lies in the figure's teeth. Genuine Labubu toys feature nine sharp teeth, while counterfeits often have one or two fewer due to mold inaccuracies.

最近一段時間，Labubu全球火爆。海關總署公眾號連續發布的《海關大戰假布布》也上了熱搜。

A series of posts titled "Customs vs Fake Labubu," published by the GAC on its WeChat account, quickly went viral, drawing widespread public attention to one of the agency's core responsibilities: enforcing intellectual property (IP) protection at the borders.

王令浚表示，自己很喜歡看大家在文章下面的評論，網友們都很有才，有的說：“關關的一小布，知產的一大步。”有的留言：“布布只有一位，那就是海關發布。”說明大家都很重視知識產權，自覺支持正版，給大家點贊。

王令浚表示，近年來，中國的潮玩深受全球市場的歡迎。今年前4個月，我國出口的玩偶、動物玩具已突破百億大關，達到了133.1億元，增幅達到了9.6%。

Labubu's growing popularity offers a glimpse into the broader global rise of Chinese designer toys. China exported dolls and animal toys worth 13.31 billion yuan ($1.85 billion) in the first four months of this year, up 9.6 percent year-on-year, Wang said.

從中，廣大網友知道了海關一項職責——知識產權海關保護，這是根據海關法第44條、第91條行使的一項職責，也就是海關在進出境環節主動查驗或依申請扣留侵權嫌疑貨物，制止侵犯知識產權的行為，支持和保護創新。

Driven by both innovation and IP, the industry advances through coordinated efforts in law, branding, technology, market expansion, and cultural expression, paving the way for high-end, branded, and international growth and positioning itself as a key platform for global cultural innovation, according to Wang.

自1994年起，我們實施知識產權海關保護，積極參與知識產權全球治理。今年上半年，全國海關共查扣侵權嫌疑貨物1.1萬批次、3867.5萬件。其中，也包含廣大網友們關注的山寨Labubu。

In the first half of 2025, China's General Administration of Customs intensified a crackdown on IP rights violations while supporting innovation, seizing 11,000 batches of suspected counterfeit goods totaling 38.68 million items — including fake versions of the internationally popular Labubu figures.

編輯：朱迪齊

來源：中國青年報 環球時報網 中國日報網

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