皮蛋,這種中國傳統佳肴色澤深褐、晶瑩剔透,風味獨特,被部分西方人稱作“百年蛋”或“千年蛋”,長久以來在海外褒貶不一。
圖源:TikTok@The Sushi Guy(photogami)
Known to some Westerners as "century eggs" or "thousand-year-old eggs" for their dark, translucent appearance and bold flavor, these traditional Chinese delicacies have long sparked mixed reactions abroad.
中國皮蛋曾一度被外網評為“最令人作嘔的食物”,然而,近來卻在海外圈粉,美國線下一度賣斷貨。
Once dubbed one of the world's most disgusting foods, China's preserved eggs are now flying off the shelves at Costco stores across the United States.
據上海日報SHINE、“羊城派”公眾號等媒體報道,早在去年末、今年初,中國廣東一品牌的松花鴨皮蛋禮盒出現在一些美國超市門店的堆頭中。
彼時,這些超市準備的庫存計劃賣到農歷春節(2025年2月28日)。而到了皮蛋禮盒上市當天,小紅書上就出現了相關的種草情報帖。在帖子的評論區,不少網友追問采購地址/ZIP Code(美國郵編,可準確定位地區)。
The buzz began on Xiaohongshu, where Chinese shoppers in the US posted photos of the eggs on display. The posts quickly drew a flood of comments asking for store locations and ZIP codes.
圖源:小紅書
不久,外國網紅博主The Sushi Guy(photogami)在YouTube、TikTok等社交平臺同步發布了一條關于中國皮蛋的測評視頻。同日,美國專業食品媒體Tasting Table也同步發出了關于中國皮蛋的報道,皮蛋的起源、傳統制法和吃法。
Then came a viral boost. US food influencer "The Sushi Guy" reviewed the eggs on TikTok and YouTube, drawing more than 660,000 views. Food site Tasting Table followed up with a feature exploring the eggs' cultural roots and distinctive taste.
圖源:TikTok@The Sushi Guy(photogami)
截至發稿前,The Sushi Guy(photogami)在TikTok發布的測評視頻瀏覽量超過66萬,收藏轉載量均有上千次。自此,在外網上,不少媒體、博主也紛紛開始發布科普、測評,還有教消費者如何吃皮蛋的文章、視頻。
在線下購買皮蛋的消費者,除了華人之外,也可以看到當地人的身影。
在TikTok上,皮蛋還收獲了不少“回頭客”。他們不少都是初嘗“拒絕”,不知不覺就對皮蛋“上癮”了。
On TikTok, adventurous eaters filmed their reactions: some recoiled at the first bite, then returned for more. "I don't know what I'm doing, but it's weirdly addictive," said vloggers.
然而,受中美關稅沖擊影響,某品牌松花鴨皮蛋禮盒價格從20枚蛋品13.99美元逐步提升至17.59美元,相比之前上漲了3美元多。但即便價格有所上調,美國部分地區門店上架僅3天,皮蛋就被搶購一空,銷量是預計的4-6倍。
"We planned enough stock for three months – some stores ran out in under three days," sales manager of the company behind the product said.
圖源:TikTok截圖
從圈粉外國萌娃的冰糖葫蘆,到“taste nice”的東北盒飯,到“China Travel”旅途中令外國胃連連點贊的天水麻辣燙等等,再到火爆越洋的皮蛋。
近年來,不少中國傳統食品圈粉海外,讓外國朋友大夸特夸“真香”。外國網友問:中國美食到底還有啥“真香”定律?
中國網友答:區區皮蛋有什么,讓你期待的還多呢!
來源:21世紀英文報 上海日報 羊城晚報
China Daily精讀計劃
每天20分鐘,英語全面提升!
特別聲明:以上內容(如有圖片或視頻亦包括在內)為自媒體平臺“網易號”用戶上傳并發布,本平臺僅提供信息存儲服務。
Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.