“價格戰”之下,誰都無法獨善其身。你不參與“價格戰”,會有其他人參與,明明是兩款產品力十分接近的車型,當價格懸殊過大的時候,消費者心中的天平自然會往價格便宜的那款傾斜,價格貴的那款一看賣不動了,也會參與“價格戰”。在整個汽車圈,你根本就找不出一款車型沒有直接競爭對手,“價格戰”之下沒有完卵,所有人都在積極備戰。
在原先的競爭格局中,合資品牌的價格要高于國產品牌,可是新能源汽車崛起后,合資品牌的價格優勢就不存在了,有的車型甚至要比國產品牌更低一些。
比如上汽大眾途岳,該車售價12.59-21.66萬元,車主提車價為6.50-18.26萬元,入門級車型的優惠力度接近5折,大眾終于揮出“價格屠刀”,暢銷SUV才6.5萬起,月銷12626臺。
那么,途岳的產品力如何呢?
首先,該車定位緊湊型SUV,它的長寬高分別為4355*1726*1605mm,軸距為2651mm,整體尺寸在同級車型中略小,大致和日產逍客相似,說是緊湊型SUV,實際上只比小型SUV略大一些。
其次,該車提供1.5L發動機和1.5T發動機,1.5L發動機是110馬力/141牛·米的賬面數據,傳動系統是6AT變速箱,WLTC綜合油耗為6.41L/100km,可以加注92號汽油。1.5T發動機是160馬力/250牛·米的賬面數據,傳動系統是7擋干式雙離合變速箱,WLTC綜合油耗為5.70L/100km,需要加注95號汽油。并且1.5T車型的油耗要比1.5L車型更低一些。
底盤方面,前麥弗遜+后扭力梁,說實話,該車的懸架結構在同級車型中沒有優勢,緊湊型SUV主流的懸架結構都是“四輪獨懸”,用后扭力梁確實有點說不過去。
第三,該車配備了8英寸儀表盤+8英寸中控屏幕(頂配車型是10.3英寸儀表盤+9.2英寸中控屏幕),屏幕的尺寸很小,沒有多少科技感,功能也不算豐富,支持衛星導航(頂配)、CarPlay、CarLife、HUAWEI HiCar、語音識別控制、車聯網和OTA升級(頂配),它的車機系統更多是依靠智能手機的拓展功能,本身的功能并不多。
第四,該車的車身尺寸不占優勢,勢必會把這種局促感沿襲到車內空間上,實際上,它的后排腿部空間并不寬敞,座椅的舒適性也不高,主要問題是靠背角度偏直,坐上去并不放松。
至于后備箱,常規容積為445L,放倒后排座椅后可拓展到1443L,在同級車型中,它的后備箱并不大。https://txc.qq.com/products/747170/blog/1521365
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第五,銷量方面,途岳卻“很能打”,我們可以看一下它近三個月的銷量成績,在今年3-5月份,它的銷量分別為11324臺、10623臺和12626臺,平均月銷量都過萬,是一款暢銷SUV。
當然,你也可以說它的銷量都是通過大幅優惠換來的,這么做其實也沒有什么不對。最后,對于大眾途岳,您有什么看法?
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